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Pre-Challenge training with Scott Beale


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Pre-Challenge training with Scott Beale

  1. 1. Atlas Corps developing the world’s best nonprofit leaders By Scott Beale, Founder & CEO, Atlas Corps Leveraging Networks to Win Online Contests and Raise Money Online.
  2. 2. “ I applaud Atlas Corps’s reverse Peace Corps approach to int’l development.” –Senator Harris Wofford <ul><li>Our Mission Statement </li></ul><ul><li>To address critical social issues, </li></ul><ul><li>Atlas Corps develops leaders, strengthens </li></ul><ul><li>organizations and promotes innovation through </li></ul><ul><li>an overseas fellowship of skilled professionals. </li></ul>
  3. 3. First, What is Atlas Corps? Atlas Corps is a global network of the world’s best nonprofit leaders.
  4. 4. We bring nonprofit leaders from around the world to volunteer in the U.S.
  5. 5. They learn skills, share their perspectives and then return to their countries
  6. 6. <ul><li>5 years old </li></ul><ul><li>103 Fellows </li></ul><ul><li>30 countries </li></ul><ul><li>2,500 donors </li></ul><ul><li>18,000 newsletter </li></ul><ul><li>$1.4M Budget </li></ul>
  7. 7. WHY: Address Critical Issues – One Leader at a Time <ul><li>There is NOT a lack of talent in the world. There IS a lack of opportunity. </li></ul><ul><li>Atlas Corps bridges that gap between skills and placement. </li></ul>“ Not only has Masoora (Pakistan, Fellow ‘09-10) developed relationships with our students, she’s shared her culture with our staff. We’ve all learned from her.” -Kendra Lee, Asian American LEAD
  8. 8. How We Won 5 Online Contests And raised $400,000 online <ul><li>Tips on developing and leveraging your networks: </li></ul><ul><li>The tools </li></ul><ul><li>The soldiers </li></ul><ul><li>The strategy </li></ul><ul><li>The tactics </li></ul><ul><li>What works, what doesn’t </li></ul><ul><li>The results </li></ul>
  9. 9. Google <ul><li>Have the right tools to reach your audience </li></ul><ul><li>GoogleApps, Salesforce, A Small Act </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  10. 10. Facebook & Twitter <ul><li>4,000 members on our group and our page </li></ul><ul><li>Photos and Videos to share experiences </li></ul><ul><li>Events to organize face-to-face </li></ul><ul><li>Causes to raise money </li></ul><ul><li>Status Update & Profile Pics </li></ul><ul><li>to raise awareness </li></ul><ul><li>Gifts and Birthday Greetings </li></ul><ul><li>to build community </li></ul><ul><li>Facebook Ads </li></ul>
  11. 11. <ul><li>The Soldiers </li></ul><ul><li>Campaign Captains </li></ul><ul><li>Board </li></ul><ul><li>Staff </li></ul><ul><li>Fellows </li></ul><ul><li>Volunteers </li></ul>
  12. 12. <ul><li>Strategy </li></ul><ul><li>Don’t focus on asking people to give or vote, but to help. </li></ul><ul><li>Empower others to tell your story. </li></ul><ul><li>Inspire your supporters into people invested in your success </li></ul>
  13. 13. <ul><li>Tactics </li></ul><ul><li>Approach this like a major fundraiser </li></ul><ul><li>People respond well to challenges and competitions </li></ul><ul><li>Have more than one goal – not only $ but also raising supporters </li></ul>
  14. 14. <ul><li>Tactics </li></ul><ul><li>Communicate Well (Post card, vary emails, social media, in person events) </li></ul><ul><li>Make it fun with youtube and facebook </li></ul><ul><li>Thank people and share best practices among the captains </li></ul>
  15. 15. What Works and What Doesn’t <ul><li>Works </li></ul><ul><li>Combining off line and online asks </li></ul><ul><li>Reaching people where and how often they want to be reached. </li></ul><ul><li>Does Not Work </li></ul><ul><li>Too much asking from too </li></ul><ul><li>many sources </li></ul><ul><li>Relying too much on email </li></ul>
  16. 16. By asking for help and empowering others to spread our message, we showed that the combined efforts of thousands of people can make seemingly impossible ideas come true
  17. 17. Results: We are not a nonprofit launched by a foundation, but a movement supported by 2,500 people, who rightfully feel credit for and ownership of our success.
  18. 18. Questions?
  19. 19. “ I have a greater capacity to affect change and a more positive view of the U.S. than before I became a Fellow…. with a more hopeful view of how the world can work together to achieve development goals.” –Meher Rehman (India), Atlas Corps Fellow 2008-09 Recognized for excellence in programming and leadership by Brookings Institution, Center for Nonprofit Advancement, and U.S. Center for Citizen Diplomacy.
  20. 20. Contact Info: Atlas Corps Scott Beale [email_address] 202.736.5714 1133 19 th Street NW 9 th Floor Washington, DC 20035 “ The Atlas Corps model of two-way, professional exchange is one of the most innovative exchange programs with which I’ve have worked.” – Ambassador Maura Hardy