Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pre challenge training_alison_carlman

424 views

Published on

Slideshow presentation for the 7/19/11 presentation given by social media expert, Alison Carlman!

Published in: Technology, Health & Medicine
  • Be the first to comment

  • Be the first to like this

Pre challenge training_alison_carlman

  1. 1. August Global Open ChallengeTips & tactics – Fundraising for the Challenge GlobalGiving Foundation
  2. 2. Getting ready for the Challenge• Challenge design• Project page• Questions• Alison Carlman, Unmarketing Manager @GlobalGiving shares tips and suggestions• Questions and Discussion
  3. 3. Getting ready for the Challenge• Challenge design• Project page• Questions• Alison Carlman, Unmarketing Manager @GlobalGiving shares tips and suggestions• Questions and Discussion
  4. 4. seven remindersalison carlmanunmarketing manager
  5. 5. reminder one: many of the same oldcommunication rules apply. 1. target audience 2. key messages3. appropriate medium
  6. 6. reminder two:your current, satisfied donors are your most valuable relationships.
  7. 7. Include them in theconversation with @ tagging
  8. 8. reminder three:recruit your allies to use their creativity
  9. 9. reminder four: the “masses” aren’t going to give money because you asked. new donors: 1. were referred by someone they trust OR2. found your message INCREDIBLY compelling on a medium they trust.
  10. 10. reminder five:follow other leaders
  11. 11. reminder six: put yourself inyour audience’s shoes
  12. 12. final reminder: be human!people will give to people, not webpages.
  13. 13. August Global Open Challenge Questions?

×