Pre challenge training_alison_carlman

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Slideshow presentation for the 7/19/11 presentation given by social media expert, Alison Carlman!

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Pre challenge training_alison_carlman

  1. 1. August Global Open ChallengeTips & tactics – Fundraising for the Challenge GlobalGiving Foundation
  2. 2. Getting ready for the Challenge• Challenge design• Project page• Questions• Alison Carlman, Unmarketing Manager @GlobalGiving shares tips and suggestions• Questions and Discussion
  3. 3. Getting ready for the Challenge• Challenge design• Project page• Questions• Alison Carlman, Unmarketing Manager @GlobalGiving shares tips and suggestions• Questions and Discussion
  4. 4. seven remindersalison carlmanunmarketing manager
  5. 5. reminder one: many of the same oldcommunication rules apply. 1. target audience 2. key messages3. appropriate medium
  6. 6. reminder two:your current, satisfied donors are your most valuable relationships.
  7. 7. Include them in theconversation with @ tagging
  8. 8. reminder three:recruit your allies to use their creativity
  9. 9. reminder four: the “masses” aren’t going to give money because you asked. new donors: 1. were referred by someone they trust OR2. found your message INCREDIBLY compelling on a medium they trust.
  10. 10. reminder five:follow other leaders
  11. 11. reminder six: put yourself inyour audience’s shoes
  12. 12. final reminder: be human!people will give to people, not webpages.
  13. 13. August Global Open Challenge Questions?

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