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Green Challenge - Crowdfunding

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Fundraising tips for organizations getting started with GlobalGiving's Green Challenge in July 2010

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Green Challenge - Crowdfunding

  1. 1. I have my project page. Now what?
  2. 2. Welcome to the Green Challenge <ul><li>You have to raise $4,000 from 50 donors. Ready? Go. </li></ul>
  3. 3. We want to run the race with you
  4. 4. Identify Your Network <ul><li>Donors </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Board Members </li></ul><ul><li>Personal network </li></ul><ul><li>Coworkers </li></ul><ul><li>Staff </li></ul><ul><li>Fans </li></ul><ul><li>Community organizations </li></ul>
  5. 5. But don’t just have them donate <ul><li>Old Fundraising </li></ul><ul><li>Development Director </li></ul><ul><li>Email to 100 donors asking for $10 each </li></ul><ul><li>Organization receives $1,000 </li></ul>
  6. 6. Get your network to spread the word <ul><li>Crowdfunding </li></ul><ul><li>Development Director </li></ul><ul><li>Emails 100 donors asking for $10 each and to tell 100 of their friends. </li></ul><ul><li>100x100x$10 = $100,000 </li></ul><ul><li>Same effort, but better result. </li></ul>
  7. 7. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
  8. 8. Pre-Challenge Warm Up <ul><li>Getting Ready for the Challenge </li></ul><ul><li>Send emails, host an event, make phone calls </li></ul><ul><li>Feature the Challenge on your organization’s homepage </li></ul><ul><li>Prepare an “elevator pitch” </li></ul><ul><li>Spread the word on social networks like Facebook and Twitter </li></ul><ul><li>Connect with GlobalGiving </li></ul><ul><ul><li>www.Facebook.com/GlobalGiving </li></ul></ul><ul><ul><li>Twitter: @ GlobalGiving </li></ul></ul>
  9. 9. Communicate <ul><li>Suggested Communications Plan </li></ul><ul><li>1 day before Challenge: kick-off reminder </li></ul><ul><li>2 weeks: Tell supporters how you’re doing and how they can still help </li></ul><ul><li>3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now </li></ul><ul><li>After the Challenge : Thank everyone who helped you and let them know the results of their efforts. </li></ul>
  10. 10. Homework <ul><li>3 Reasons the Future of Your Nonprofit Depends on Social Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html </li></ul><ul><li>Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/ </li></ul><ul><li>Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/ </li></ul><ul><li>8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/ </li></ul><ul><li>Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html </li></ul><ul><li>The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html </li></ul>

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