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GlobalGiving's Online Fundraising Workshop Presentation in Tel Aviv

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GlobalGiving's Online Fundraising Workshop Presentation in Tel Aviv

  1. 1. Online fundraising workshop Tel Aviv, Israel || July 3, 2012 Manmeet Mehta & Sonja Lehner, GlobalGiving
  2. 2. Agenda• Welcome and Introductions• About GlobalGiving – Trends in giving – How does it work?• Online fundraising for non-profit organizations – Trends in giving – Expanding networks and deepening donor relationships – Communications: Some best practices – Building an online fundraising strategy• Break [10 mins]• Eric Goldberg, The Ariela Foundation• Joining GlobalGiving – Why GlobalGiving? – Due Diligence – Global Open Challenge 2
  3. 3. So, social media huh?
  4. 4. this isn’t the story
  5. 5. this is
  6. 6. technology doesn’t make us social
  7. 7. mostly true
  8. 8. human nature doesn’t change human behavior does
  9. 9. it influences our behaviors
  10. 10. we build a personal brand Source: David Armano
  11. 11. our social circles expand Source: David Armano
  12. 12. relying on traditional institutions Source: David Armano
  13. 13. relying on each otherYou Your networks Source: David Armano
  14. 14. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
  15. 15. Spend time with your closest friends, and trustthem to connect with their friends for you. 5-10 people
  16. 16. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-workernetwork: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
  17. 17. 5 core staffAbout 1600 people involved to get >50 donations in 1 month
  18. 18. Practical tool: LinkedIn Inmaps
  19. 19. [potential]growth
  20. 20. This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
  21. 21. Working for engagement Awareness Engagement Donation
  22. 22. tell a true story That your audience can identify with
  23. 23. using powerful images
  24. 24. Things to talk about?• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
  25. 25. donoremail fundraisers websitesocial offlinemedia events
  26. 26. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
  27. 27. GlobalGiving Last Week
  28. 28. • International donations • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Marketing campaignscommunity • Personalized Donor members Management can access • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
  29. 29. Joining GlobalGiving Due How to join Open Diligence GlobalGiving Challenge process
  30. 30. Due Diligence – Key documents• Certificate of Registration• Organizational Documents • How is your organization run? • Dissolution Clause• Financial Statements • Be detailed!• List of Board and Staff members • Text document only• Program documents • What are your programs? How do they work?
  31. 31. Global Open Challenges• To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people.• Bonus grants: $18,000+• GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/• In the April 2012 Open Challenge, 330 organizations raised $739,000
  32. 32. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
  33. 33. • International donations • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Marketing campaigns community • Personalized Donor members Managementcan access…. • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
  34. 34. Other Key Tactics• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Start conversations, make friends• Don’t ask for money too soon• Have a timeline for your campaign• Create a sense of urgency
  35. 35. Calendar activity
  36. 36. Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page
  37. 37. Thank You! Manmeet Mehta Sonja Lehner Sr. Program Manager Program Associate GlobalGiving Foundation GlobalGiving Foundation 001-202-232-5784 001-202-232-5784mmehta@globalgiving.org slehner@globalgiving.org@manmeetmehta (twitter) @globalgiving (twitter) @globalgiving

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