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GlobalGiving September 2010 Open Challenge - Crowdfunding


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Fundraising and crowdfuning tips and resources, especially for organizations participating in GlobalGiving's September 2010 Open Challenge.

Published in: Education
  • Dear Friends,

    ABA Foundation is a Non-Governmental Organization registered under the laws of Uganda. The objectives of ABA Foundation are to helping people live better life and to promote the Socio-Economic Welfare of our vulnerable community especially the disaster affected people, destitute children, Orphans, widows, widowers, elderly, refugees, disabled, people in war torn Northern Uganda staying in Internally Displaced Camps and poor families affected by HIV / AIDS.

    We provide them with disaster relief, material support in form of clothing, mattresses, blankets, food aid, clean water, medication, toilets, shelter among others. We offer scholastic materials to school going children such as books, pens, pencils, tuition fees, sanitary pads, shoes,school bags etc. We are also a voice to the voiceless poor and vulnerable groups in a bid to seeking justice and promotion of human rights.

    We run Technical and Vocational Training Centers to equip refugees and other vulnerable groups with life development skills to enable them earn a living. Recent research indicated that 89% of refugees and people in internally displaced camps engage in prostitution which has led to an increase in HIV / AIDS scourge. These Technical and Vocational Training Centers are meant to empower them, fight poverty and combat the spread of HIV / AIDS.

    We operate Mobile Clinics, Home Care Bay and Rehabilitation Homes. We also do training and counseling. We raise awareness in the communities against HIV / AIDS, we also promote awareness among communities by running development programs to fight house hold poverty and promotion of income generation projects.

    We are looking forward to continue working with you to fulfill the objectives of ABA Foundation.

    Yours faithfully,

    Rev. Kiyimba Joseph
    Executive Director
    ABA Foundation
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GlobalGiving September 2010 Open Challenge - Crowdfunding

  1. 1. I have my project page. Now what?
  2. 2. Welcome to the Open Challenge
  3. 3. We want to run the race with you
  4. 4. Identify Your Network <ul><li>Donors </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Board Members </li></ul><ul><li>Personal network </li></ul><ul><li>Coworkers </li></ul><ul><li>Staff </li></ul><ul><li>Fans </li></ul><ul><li>Community organizations </li></ul>
  5. 5. But don’t just have them donate <ul><li>Old Fundraising </li></ul><ul><li>Development Director </li></ul><ul><li>Email to 100 donors asking for $10 each </li></ul><ul><li>Organization receives $1,000 </li></ul>
  6. 6. Get your network to spread the word <ul><li>Crowdfunding </li></ul><ul><li>Development Director </li></ul><ul><li>Emails 100 donors asking for $10 each and to tell 100 of their friends. </li></ul><ul><li>100x100x$10 = $100,000 </li></ul><ul><li>Same effort, but better result. </li></ul>
  7. 7. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
  8. 8. Pre-Challenge Warm Up <ul><li>Getting Ready for the Challenge </li></ul><ul><li>Send emails, host an event, make phone calls </li></ul><ul><li>Feature the Challenge on your organization’s homepage </li></ul><ul><li>Prepare an “elevator pitch” </li></ul><ul><li>Spread the word on social networks like Facebook and Twitter </li></ul><ul><li>Connect with GlobalGiving </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Twitter: @ GlobalGiving </li></ul></ul>
  9. 9. Communicate <ul><li>Suggested Communications Plan </li></ul><ul><li>1 day before Challenge: kick-off reminder </li></ul><ul><li>1 week: Tell supporters how you’re doing and how they can still help </li></ul><ul><li>2 weeks: Create the sense of competition </li></ul><ul><li>3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now </li></ul><ul><li>After the Challenge : Thank everyone who helped you and let them know the results of their efforts. </li></ul><ul><li>Daily: Facebook, Twitter, other social networks. </li></ul>
  10. 10. Twitter Tips <ul><li>Use your project page’s short url: </li></ul>
  11. 11. Good tweets Relevant hashtags Location Project Page URL character count RTable tweets = 140 – (username + 4)
  12. 12. Facebook <ul><li>link to project page </li></ul><ul><li>clear instructions </li></ul><ul><li>deadline </li></ul><ul><li>create a facebook event </li></ul><ul><li>post daily, Facebook feeds are fluid </li></ul>
  13. 13. Homework <ul><li>3 Reasons the Future of Your Nonprofit Depends on Social Media: </li></ul><ul><li>Twitter for Nonprofits and Fundraising: </li></ul><ul><li>Is the future of philanthropy all online? (mentions GlobalGiving!): </li></ul><ul><li>8 Tips for a Successful Social Media Cause Campaign: </li></ul><ul><li>Will You Marry Me? What Not-For-Profits get Wrong on the Web: </li></ul><ul><li>The happy saga of Mr. Splashy Pants: </li></ul>