GlobalGiving - Crowdfunding - Youth Action Net

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In preparation for the Youth Action Net Challenge on GlobalGiving, these are some basic tips for effecting online fundraising and crowdfunding for GlobalGiving projects.

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GlobalGiving - Crowdfunding - Youth Action Net

  1. 1. I have my project page. Now what?
  2. 2. Welcome to the YouthActionNet Challenge <ul><li>You have to raise $4,000 from 50 donors in one month. </li></ul><ul><li>Are you ready? </li></ul>
  3. 3. We want to run the race with you
  4. 4. Identify Your Network <ul><li>Donors </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Board Members </li></ul><ul><li>Personal network </li></ul><ul><li>Coworkers </li></ul><ul><li>Staff </li></ul><ul><li>Fans </li></ul><ul><li>Community organizations </li></ul>
  5. 5. But don’t just have them donate <ul><li>Old Fundraising </li></ul><ul><li>Development Director </li></ul><ul><li>Email to 100 donors asking for $10 each </li></ul><ul><li>Organization receives $1,000 </li></ul>
  6. 6. Get your network to spread the word <ul><li>Crowdfunding </li></ul><ul><li>Development Director </li></ul><ul><li>Emails 100 donors asking for $10 each and to tell 100 of their friends. </li></ul><ul><li>100x100x$10 = $100,000 </li></ul><ul><li>Same effort, but better result. </li></ul>
  7. 7. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
  8. 8. Pre-Challenge Warm Up <ul><li>Getting Ready for the Challenge </li></ul><ul><li>Send emails, host an event, make phone calls </li></ul><ul><li>Feature your project on your blog or other website </li></ul><ul><li>Prepare an “elevator pitch” </li></ul><ul><li>Spread the word on social networks like Facebook and Twitter </li></ul><ul><li>Connect with GlobalGiving </li></ul><ul><ul><li>www.Facebook.com/GlobalGiving </li></ul></ul><ul><ul><li>Twitter: @GlobalGiving </li></ul></ul>
  9. 9. Communicate <ul><li>Suggested Communications Plan </li></ul><ul><li>1 day before Challenge: Kick-off reminder. </li></ul><ul><li>1 st week: Tell supporters how you’re doing and how they can help, </li></ul><ul><li>3 rd week: Keep your supporters excited! Remind them how you’re doing and that there’s still time to help. </li></ul><ul><li>3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now. </li></ul><ul><li>After the Challenge : Thank everyone who helped you and let them know the results of their efforts. </li></ul>

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