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Facebook measurement webinar


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Facebook measurement webinar

  1. 1. Social Media Webinar Series Session 3 of 3 Measurement & Monitoring September 2011 Presented By: Meg Dawes Mandi Frishman Josh Jordan
  2. 2. Series Overview Session 1: Strategy & Planning Session 2: Best Practices & Implementation Session 3: Measurement & Monitoring
  3. 3. Meg Dawes Account Director, Make Me Social Mandi Frishman Marketing Manager, Make Me Social Josh Jordan President, Make Me Social
  4. 4. Session 2 Review Understanding Insights Benchmarks for Success Q&A New Facebook, Old Standards
  5. 5. TRY SOMETHING NEW! Homework
  6. 6. Facebook Insights <ul><li>Shows Trends, Growth, Demographic Information </li></ul><ul><li>Visible Only to Admins </li></ul><ul><li>Minimum of 30 Likes to View </li></ul><ul><li>Uses Pacific Standard Time </li></ul><ul><li>Data is at most 48 Hours Old </li></ul>
  7. 8. Vocabulary <ul><li>Impression: </li></ul><ul><ul><li>The raw number of times a post is seen </li></ul></ul><ul><ul><li>May appear in users’ Recent Stories, Top Stories, and visits to Pages </li></ul></ul><ul><li>Feedback: </li></ul><ul><ul><li>The total number of comments and likes on your story divided by the total number of impressions.   </li></ul></ul>
  8. 15. Interactions
  9. 16. ? Image via
  10. 17. Benchmarks <ul><li>Green is Good </li></ul><ul><ul><li>You want to see improvement month over month </li></ul></ul><ul><li>Increased Effort = Growth </li></ul><ul><ul><li>Time and resources should have results </li></ul></ul><ul><li>1% Feedback </li></ul><ul><ul><li>Generally very good </li></ul></ul><ul><ul><li>This may be unrealistic for your community </li></ul></ul>
  11. 18. Test | Track | Analyze | Report | Regroup 5 Things to Remember
  12. 19. Know Your Goals | Know Your Audience | Know Your Platform 3 Sessions, 3 Main Points
  13. 20. Resources Facebook for Non-Profits MakeMeSocial http:// GlobalGiving Project Leaders Group Inside Facebook The Crowdsourced Facebook Marketing Book
  14. 21. Questions
  15. 22. <ul><li>Education & Training </li></ul><ul><li>Research & Listening </li></ul><ul><li>Strategy </li></ul><ul><li>Content Creation </li></ul><ul><li>Community Management </li></ul><ul><li>Measurement & Analytics </li></ul>Need Extra Help? Meg Dawes, Account Director Office: 904-824-8830 x223 [email_address]