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Facebook engagement

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Facebook engagement

  1. 1. Social Media Webinar Series<br />Session 2 of 3<br />Best Practices & Implementation<br />September 2011<br />Presented By: <br />Meg Dawes<br />Mandi Frishman<br />Josh Jordan<br />
  2. 2. Series Overview<br />Session 1: <br />Strategy & Planning<br />Session 2: <br />Best Practices & Implementation<br />Session 3: <br />Measurement & Monitoring<br />
  3. 3. Meg Dawes<br />Account Director, Make Me Social<br />Mandi Frishman<br />Marketing Manager, Make Me Social<br />Josh Jordan<br />President, Make Me Social<br />
  4. 4. Session 1 Review<br />Creating & Improving Pages<br />Socializing Content<br />Energizing for Engagement<br />Q&A<br />
  5. 5. Homework<br />Audience & Goals<br />Evaluate and Analyze<br />Refine your Message<br />Write down how you can <br /> inspire people.<br />Build Content Buckets <br />Develop a Content Calendar<br />Analyze Promotion Channels<br />Build a Strategy to Share<br />
  6. 6. Night Lights<br />Image Courtesy of http://www.flickr.com/photos/eriwst/<br />
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  10. 10. FACEBOOK.COM/PAGE<br />
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  14. 14. Eye Catching<br />Call to Action<br />
  15. 15. Call to Action<br />Campaign Based<br />
  16. 16. CLICK HERE!<br />
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  18. 18. edge rank<br />
  19. 19. Content Guidelines<br />180 Characters<br />Mixed Media<br />Clear Direction<br />Consistent Updates<br />Audience Centric<br />
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  24. 24. 5 Things to Remember<br />Consistent | Concise | Engagement | Direction | Modeling<br />
  25. 25. Resources<br />Facebook for Non-Profits<br />http://www.facebook.com/nonprofits<br />MakeMeSocial<br />http://www.facebook.com/makemesocial<br />GlobalGiving Project Leaders Group<br />http://www.facebook.com/groups/globalgivingPLs/<br />Inside Facebook<br />http://www.insidefacebook.com<br />The Crowdsourced Facebook Marketing Book<br />http://socialfresh.com/training/facebook/<br />
  26. 26. Next Session<br />Image Courtesy of http://www.flickr.com/photos/stoneysteiner/<br />Measuring Success<br />Monitoring Engagement<br />Analytics & Insights<br />
  27. 27. Questions<br />

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