1. “Omotenashi-Ozendate”:
Towards Realizing Service Provider Driven
eGovernment
12th November, 2012
Eikazu NIWANO
NTT Corporation
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2. eGovernment for Basic Citizen Life
Medical Education
Remote Consultation Connect
ｅLearning
Regional Medical Liaison
Individual eGovernment Community
LifeHUB
Central Gov Local Gov
Energy Management Safety Check
Smart Grid/City
Disaster Prevention Information
Public Transportation
Home/Automotive ICT Disaster Victim Certification
Food, Clothing and Shelter
Primary sector of industry Safety Disaster
Environment Employment Prevention
• Reprinted and modified from; E.Niwano, “Through the Experience of Great East Japan Earthquake/Tsunami 3.11
- Social Information Infrastructure and eGovernment for Basic Citizen Life -, Global Forum2011
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3. CICS Vision
 We aim at the offer of the structure for convenience which supports “Life" from four sides
of relief - Connection, Individual, Community, Safety.
Connect Individual
The society where every The society which everybody
information- service Government can use the necessary and
(including public and enjoy most suitable and
private) necessary for optimized information-
life is digitized, and the Enterprise Public Entity service (including public and
service provider and user private) private system)
is easily connected each together
other
Life
Citizen
The society where the The society which secure,
difference of use and offer of guarantee relief and security
information- service when utilizes information-
(including public and private) service (including public and
by the area is corrected, and private) and can provide it
it contributes to life security like air and water
and the promotion in the area
Community Safety
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4. Concepts – What is Important?
Public and Private Partnership Open Hub
•Open government information to the private •eDemocracy and eParticipation
•Open private Information to the public (Gov) •Regional community and entity partnership
•One stop service over public and private •Citizen partnership Central Gov
•Central and Local Citizen Local Gov
government partnership Hub
Regional
Public Information/Service Private Information/SErvice •Ubiquitous environment Life
Community
LifeHUB
Citizen Origin Trust Oriented
•Agent/concierge/customization •Information security infrastructure
•Push-based information delivery •Self information control
•Universal design and service •Personal information protection
•Unitization of trust in real world
 Based on the above concepts, we think sharing and utilization of personal
information will be one of key R&D issues to be studied, then we would like to
imply following models;
 “Omotenashi-Ozendate” based Service Provisioning
 Diversity-oriented Secure Device Management
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5. “Omotenashi-Ozendate” based Service Provisioning
 Realization of very fair public administration with “very returnable system” (for the
citizen) by applying distributed personal information and big data/life log.
Government “Omotenashi*1” Citizen
Service Provider Driven ≒ Very Customized and Optimized
Service Provision without any order
【Driving Force】 Electronic
from citizen Application
“Ozendate*2” Decision Making
(Policy Making
≒ Very Readied Service Provision in Support etc)
case of order (or decision making)
 Distributed Personal Information –
Static/Deterministic(Conclusive)
attributes
User Initiative
Integration  Big Data/Life Log – Dynamic/Stochastic
【Driving Initiative】
(probabilistic) attributes by
socially/personally behavioral analysis
*1.“Omotenashi(Japanese)”: To convey "consideration", "compassion”, “sympathy" without the right side and the wrong side by
using "thing" and “object" faithfully and sincerely. It is used like hospitality in providing service in Japan.
*2.“Ozendate(Japanese)”: To get ready for the meal, and make the state that can eat immediately originally. To turn, it means to
prepare in order to be able to start it immediately. It means "set the stage for”, “complete the arrangements”, “setting the table” etc.
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6. Diversity-oriented Secure Device Management
 Realization of flexible and secure/conclusive information-service management and control
for any service provider and user anytime and anywhere.
secure device and service management Secure device as the interface
for strictly secure /conclusive with and controller for cyber
information management ＠Private Office world
Real World
NFC
＠Home
Self-information
NFC Cloud as LifeHUB control
- Chip Management NFC*
- Service Management Auto configuration/ Device
- Information Integration Auto filling out of Integration
Cyber World application etc.
SIM
Distributed Personal
Information
Big Data/Life Log μSD
NFC NFC
Embedded
＠Public Office Chip
＠Shop
* Near Field Communication 5
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7. Conclusion
 We aim at provision of social information infrastructure to support basic
citizen life from a point of view of “Connect”, “Individual”, “Community”
and “Safety” （CICS Vision)
 In order to realizing the vision, we introduced LifeHUB concept which consists
of “PPP”, “Citizen Origin”, “ Open Hub” and “Trust-oriented”.
 Based on the above four concepts and regards to“Big Data/Life Log”,
“Distributed Personal Information”, we proposed two models in applying
sharing and utilization of personal information.
 “Omotenashi-Ozendate” based service provisioning (service provider driven
model): very optimized and readied service for realization of very fair public
administration with “very returnable system” (for the tax from citizen)
 Diversity-oriented secure device management: multiple secure chip/terminal
management with NFC (Near Field Communication) and cloud environment for
realization of very flexible and secure/conclusive personal information management
and control
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8. Thank you for your Attention
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9. Appendix. The Meaning of “Ozendate”
 It means not only getting ready for event or action, but also laying groundwork for
decision making
 It is used in many situations.
Semanteme, example Synonym, associated word
Preparation, Fix the preparation, Go ahead, For early preparations,
For such as
The arrangement are set, Fix the procedure, Arrange, Fix the
a visitor welcome, the
procedure, Provide, Get ready, There is an appearance, Assist for
event
success etc.
Preliminary arrangements are made, The groundwork, Ground
For such as policymaking, leveling for, The making of environment, Preliminary arrangement,
the serious change Attach a way for, Make a base, Prepare a set of, Set up, Make the
groundwork, Make a strategic movement, Induce you to do etc.
From Weblio Dictionary http://www.weblio.jp/ Translated by E.Niwano
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