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How To Set Up a Super Social Media Control Center

With the proliferation of apps, social media platforms and all of the cool tools that are coming on the market daily, it is easy for marketers, content managers or any one managing social media, to become overwhelmed.

We have found that the best way to go about navigating this thick forest is by setting up a well thought out integrated control system.

Here's a very simple example that can be employed by a small company or team of digital marketers.

It is by no means exhaustive. It is designed to get you thinking more strategically. Our methodology is simple: plan, integrate, evaluate then disseminate.

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How To Set Up a Super Social Media Control Center

  1. 1. How to set up A SUPER SOCIAL MEDIA CONTROL CENTER
  2. 2. 1. Choosing the right social media platforms 2. Linking them to your ultimate goals 3. Setting up your social media control center • Browser extensions and apps • A social media content manager/scheduler • Content organizer INTRO
  3. 3. Let’s look at the example of Professor Owlie PROFILE • Law Professor • Author • Publishes in the press • Blogger • Social Activist PERSONAL BRAND • Defends the underclass • Humans Rights Activist • Respected Law Professor • Public Speaker • Best selling author SOCIAL MEDIA PLATFORMS • LinkedIn • Facebook • Twitter • Klout
  4. 4. Professor Owlie’s Main Goal MORE SPEAKING ENGAGEMENTS & SELL MORE BOOKS PUBLIC RELATIONS BLOG SOCIAL MEDIA SEMINARS WORKSHOPS
  5. 5. The control center BROWSER EXTENSIONS HOOTSUITE SOCIAL MEDIA MANAGER CONTENT ORGANIZER Remember too many extensions can slow down your browsing experience. Choose the most applicable ones that you will use most. Schedule and automatically publish 100's of messages Manage and post to multiple Social Profiles Measure your reach and track your success with Analytics Don’t forget your Evernote Web Clipper Here’s a cool tool from Hub Spot
  6. 6. Source: http://hypi.st/top-5-unusual-apps-for-android-devices/ Always check to find the corresponding mobile app of your browser extensions, social media management system and content manager
  7. 7. THE PLUGINS ARE COOL TOO Remember to integrate the Hootsuite apps that are linked to your social media control center
  8. 8. Source: Company Name Here’s Why We Like Hootsuite Social Media Management
  9. 9. Check Out GES on SLIDESHARE Did you know that you can now share you Slideshare presentations directly to LinkedIn with just one-click
  10. 10. Building a Brand on Social Media CAVE HILL SCHOOL OF BUSINESS| JULY 29, 2014 Click here to register WWW.GLOBALEXPERTSYSTEMS.ORG Tel + 1 246 271 7438 info@globalexpertsystems.org

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