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DEVELOPMENTS BENEFITTING FROM THE
AMSTERDAMAIRPORT SCHIPHOL
AEROTROPOLIS
10th of July 2014
Schiphol Real Estate
Pieter van...
Agenda
• Schiphol Real Estate
• Aerotropolis Amsterdam Airport Schiphol
• Working area Schiphol Real Estate: Airportcity
•...
SCHIPHOL REAL ESTATE (SRE)
38
14
27
21
33
44
4
19
Offices
Industrial buildings
Operational (terminal) buildings
Operationa...
Amsterdam Airport Schiphol (AAS) Aerotropolis
EXCELLENT
VISIT VALUE
COMPETITIVE
MARKETPLACE
SUSTAINABLE
PERFOMANCE
TOP
CONNECTIVITY
AASAIRPORTCITY
323
Direct Destinatio...
BUS AND
TRAIN STATION
265.900 m2 gla
LOGISTIC SPACE
2.200
HOTEL ROOMS
195.500 m2 gla
OFFICE SPACE
65.000
EMPLOYEES
115 SHO...
DEVELOPMENTS IMPROVING THE AEROTROPOLIS
• Improving the areas for inhabtitants (employees)
• Improving connectivity
IMPROVING THE AREAS
NEW AREA
DEVELOPMENT METHOD
Area / strategic
choices
Identity -
positioning
Design principles
Area vis...
STARTING POINTS AREA VISION
To meet
Area above buildings
Focus on inhabitants Organic growth
flexibility in planning
Ident...
AREA ABOVE BUILDING
NEW METHOD
SRE is owner of most
of the lands and
buildings at Amsterdam
Airport Schiphol
SRE is Develo...
FOCUS ON INHABITANTS
DIARYOF‘HANK’:WEDNESDAYTHE9TH OFJUNE2039
8:00
8:30
10:30
14:00
16:00
18:00
Influencing perception of ...
TO MEET
An Aerotropolis
is a natural
meeting place
Meetings of
international and
local experts,
businessmen,
inhabitants e...
POSITIONING
To which customers do
we want to appeal?
FRONTRUNNER
MENTALITY
FREEDOM OF
THINKING
ENTRE-
PRENEURSHIP
AMBITION...
ORGANOC GROWTH
FLEXIBILITYIN
PLANNING
WITH‘DESIGN PRINCIPLES’
FRONTRUNNER
MENTALITY
Ontmoeten = to meet
NEW METHOD
No fixe...
HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
NEW METHOD
Focus on inhabitant
Birds eye view
Ground view
Focus tradit...
SHG
Avioport
The Outlook
The Base
Sheraton
citizenM
New Hilton
Schiphol
WTC Schiphol Airport NEW METHOD USED ON
SCHIPHOL C...
HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
• Communication by the area (gatherings and
unexpected events organise...
HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
• Create clear hierarchy in public space (main street,
subs streets) a...
NEW METHOD
DEVELOPMENT PLAN
COMMERCIALREALESTATEAREA(NOTINCLUDINGTHEAIRPORT)
Main street
2 worlds,
central square
Matrix –...
By dayArt
Location SchipholBIKE
Activities at Schiphol CBD
• Art expositions
• White room: free to use
inspiring place for...
IMPROVING CONNECTIVITY
FAST DEDICATED
BUSLANES AND
BUSSTATION
Authenticity: English WW II Hangar as Canopy
for the busstat...
DEVELOPMENTS BENEFITTING FROM THE AEROTROPOLIS
• Specialized Areas
• New Hilton Hotel
• Redevelopment Offices The Base
• B...
Elzenhof - Golf
Location
Differentiated areas
• Schiphol CBD – offices,
meeting places
• Aerospace Exchange – MRO
and comm...
Atrium
By day
By night
Room
Location In the area
Hotel development
• 433 Rooms
• 23 meeting rooms
• 1 Ballroom (600 person...
In the area
Office redevelopment
• 35.000 m2 office space
• 5.000 m2 services,sports and
catering
• 10.000 m2 parking gara...
Sky boxes
• Own branded landside mini
business lounge at airport
• Satelite and hub place
• Meet-lounge-work-gather
• Sale...
Other developments
• New 3 star Hotel, 12.000 m2,
2016
• Golf course, 18 holes, 2013
• GA Terminal, terminal 1.000 m2
and ...
Questions?
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Developing the Airport City and Aerotropolis - Drs.Pieter van der Horst MSc MRE MRICS, Sr. Real Estate and Area Developer, Schiphol Real Estate

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Developing the Airport City and Aerotropolis - Drs.Pieter van der Horst MSc MRE MRICS, Sr. Real Estate and Area Developer, Schiphol Real Estate

  1. 1. DEVELOPMENTS BENEFITTING FROM THE AMSTERDAMAIRPORT SCHIPHOL AEROTROPOLIS 10th of July 2014 Schiphol Real Estate Pieter van der Horst
  2. 2. Agenda • Schiphol Real Estate • Aerotropolis Amsterdam Airport Schiphol • Working area Schiphol Real Estate: Airportcity • Projects improving the Aerotropolis • Projects benefitting from the Aerotropolis • Questions
  3. 3. SCHIPHOL REAL ESTATE (SRE) 38 14 27 21 33 44 4 19 Offices Industrial buildings Operational (terminal) buildings Operational remaining 586,364 m2 SCHIPHOL REAL ESTATE PORTFOLIO (%) Commercial buildings Grounds Operational buildings Remaining 166 TURNOVER SCHIPHOL REAL ESTATE 2013 € mln. (%) SRE: 1 of 4 Business units of Schiphol Group Drs. Pieter van der Horst MSc MRE MRICS Studies Spatial / Urban Economics Business Economics Financial Management (CMF) Integral Process Management Master of Real Estate Functions / Experience Airportcity Developer Real Estate Developer CEO Construction Company Advisor RE - Spatial Economics Advisor Financial Management
  4. 4. Amsterdam Airport Schiphol (AAS) Aerotropolis
  5. 5. EXCELLENT VISIT VALUE COMPETITIVE MARKETPLACE SUSTAINABLE PERFOMANCE TOP CONNECTIVITY AASAIRPORTCITY 323 Direct Destinations 425.565 Flight Movements 65.000 Employees 2.787 ha Airport area 4 mld. euro Total fixed assets 500 Companies 52,6 mln Passengers 1,5 mln tonnes Cargo
  6. 6. BUS AND TRAIN STATION 265.900 m2 gla LOGISTIC SPACE 2.200 HOTEL ROOMS 195.500 m2 gla OFFICE SPACE 65.000 EMPLOYEES 115 SHOPS 82 CATERING AIRPORT TERMINAL 500 COMPANIES THE INTERNATIONAL SCHIPHOL GOLF COURT SCHIPHOL CBD SCHIPHOL AEROSPACE EXCHANGE SCHIPHOL CARGOWORLD ACT SCHIPHOL ELZENHOF AAS Airportcity and work area Schiphol Real Estate
  7. 7. DEVELOPMENTS IMPROVING THE AEROTROPOLIS • Improving the areas for inhabtitants (employees) • Improving connectivity
  8. 8. IMPROVING THE AREAS NEW AREA DEVELOPMENT METHOD Area / strategic choices Identity - positioning Design principles Area vision Communication vision Spatial vision Strategy SRE Focus on inhabitant DNA area Market and trends NEW METHOD
  9. 9. STARTING POINTS AREA VISION To meet Area above buildings Focus on inhabitants Organic growth flexibility in planning Identity – positioning based on mentality NEW METHOD
  10. 10. AREA ABOVE BUILDING NEW METHOD SRE is owner of most of the lands and buildings at Amsterdam Airport Schiphol SRE is Developer, Financer, Investor and Manager of the areas and buildings Main strategy of SRE: ‘Creating Preferred Locations’ Every building plays a part in the total area vision
  11. 11. FOCUS ON INHABITANTS DIARYOF‘HANK’:WEDNESDAYTHE9TH OFJUNE2039 8:00 8:30 10:30 14:00 16:00 18:00 Influencing perception of the area by focussing on inhabitants NEW METHOD
  12. 12. TO MEET An Aerotropolis is a natural meeting place Meetings of international and local experts, businessmen, inhabitants etc. NEW METHOD
  13. 13. POSITIONING To which customers do we want to appeal? FRONTRUNNER MENTALITY FREEDOM OF THINKING ENTRE- PRENEURSHIP AMBITION FRONTRUNNERS (TARGETS): • Multinationals • Foreign international start-ups • Dutch export start-ups (innovative) NEW METHOD
  14. 14. ORGANOC GROWTH FLEXIBILITYIN PLANNING WITH‘DESIGN PRINCIPLES’ FRONTRUNNER MENTALITY Ontmoeten = to meet NEW METHOD No fixed Plan, but a dream and ‘design principles’ to achieve the dream
  15. 15. HOW TO INCORPORATE THE NEW METHOD IN CONCRETE PLANS NEW METHOD Focus on inhabitant Birds eye view Ground view Focus traditional urbanism Focus new urbanism What does the inhabitant see?
  16. 16. SHG Avioport The Outlook The Base Sheraton citizenM New Hilton Schiphol WTC Schiphol Airport NEW METHOD USED ON SCHIPHOL CBD Central Parking NEW METHOD COMMERCIAL REAL ESTATE AREA, NOT INCLUDING THE AIRPORT
  17. 17. HOW TO INCORPORATE THE NEW METHOD IN CONCRETE PLANS • Communication by the area (gatherings and unexpected events organised by SRE in combination with tenants.); • Images (always the Tower, people and meeting in the image); • Clear and short text (not too formal); • Themes (pay off: Schiphol. Working businessclass, different primary colours per area); • Community (on and offline, gather inhabitants); • Do (show, example, experimenting, events); • Signing (English, airport signing close to the terminals, CBD signing in the business area). COMMUNICATIONPLAN SHARED,MEET,CORPORATEWITH ATWIST, DYNAMIC,FLEXIBEL MEET,COSMOPOLITAN,DYNAMIC CORPORATEWITH ATWIST CORPORATEWITH ATWIST SHARED,MEET, CORPORATE WITH ATWIST,DYNAMIC COSMOPOLITAN NEW METHOD
  18. 18. HOW TO INCORPORATE THE NEW METHOD IN CONCRETE PLANS • Create clear hierarchy in public space (main street, subs streets) and concentrate traffic on main street; • Create dynamics in public space (place to be, front doors, sitting areas, art, public services, restaurants, sports, temporary events); • Create shared facilities (meeting facilities, auditorium); • Create a square to combine the Terminal world and the Business world; • Create a matrix structure and increase density (city feeling); • Combine in and outdoor (transparant groundfloors); • Create a few architectonial ‘specials’; • Create flexibel buildings and use flexibel contracts. DEVELOPMENTPLAN MEET,DYNAMIC MEET,COSMOPOLITAN,DYNAMIC, FLEXIBELSHARED MEET,SHARED COSMOPOLITAN,DYNAMIC,MEET DYNAMIC CORPORATEWITHATWIST,DYNAMIC COSMOPOLITAN NEW METHOD FLEXIBEL
  19. 19. NEW METHOD DEVELOPMENT PLAN COMMERCIALREALESTATEAREA(NOTINCLUDINGTHEAIRPORT) Main street 2 worlds, central square Matrix – city structure
  20. 20. By dayArt Location SchipholBIKE Activities at Schiphol CBD • Art expositions • White room: free to use inspiring place for tenants • Free activities: concerts, lunch, coffee, photoshoot • Your SchipholBIKE: free use of bicycles (to improve connectivity to facilities at the Terminal) • Popup The Cabin: new activities, increase dynamics and density Activities at CBD White room Popup - Cabin Free activities
  21. 21. IMPROVING CONNECTIVITY FAST DEDICATED BUSLANES AND BUSSTATION Authenticity: English WW II Hangar as Canopy for the busstation
  22. 22. DEVELOPMENTS BENEFITTING FROM THE AEROTROPOLIS • Specialized Areas • New Hilton Hotel • Redevelopment Offices The Base • Business suites • Other developments Benefitting from location, accessibility and connectivity
  23. 23. Elzenhof - Golf Location Differentiated areas • Schiphol CBD – offices, meeting places • Aerospace Exchange – MRO and commercial aviation • Cargo World –1 + 2 line cargo • ACT – Logistic area, multi modality • Schiphol Elzenhof – Offices and mixed use • Golf course Specialized Areas Schiphol CBD Aerospace Ex. Cargo World ACT
  24. 24. Atrium By day By night Room Location In the area Hotel development • 433 Rooms • 23 meeting rooms • 1 Ballroom (600 persons) • Spa & fitness • 135 parkingplaces in garage • Delivery: Q2 2015 • Investment: € 120 mln. New Hilton Hotel
  25. 25. In the area Office redevelopment • 35.000 m2 office space • 5.000 m2 services,sports and catering • 10.000 m2 parking garage • Delivery: Q3 2014 • Investment: € 28 mln. The Base Atrium Atrium Side entrance Main entrance Offices Side entranceLocation
  26. 26. Sky boxes • Own branded landside mini business lounge at airport • Satelite and hub place • Meet-lounge-work-gather • Salesteams-int.clients-board • Inside WTC Schiphol – Traverse and internally connected to terminal Business suites Floormap Side entrance3D Floormap Offices Impression Impression Impression Location Fictitious companies used in artist impressions
  27. 27. Other developments • New 3 star Hotel, 12.000 m2, 2016 • Golf course, 18 holes, 2013 • GA Terminal, terminal 1.000 m2 and offices 5.000 m2, 2011 • Transport, Leed Platinum, 12.000 m2 offices, 2010 • Cargo 19, cargo 8.000 m2 and offices 2.500 m2, 2010 Other Transport 3 star Hotel GA Terminal Offices Locations Cargo 19 Golf course
  28. 28. Questions?

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