Getting and Marketing Reviews

278 views

Published on

Online Reputation is one of the biggest assets for your growing business. Learn how to create a process to gather reviews as well as ideas on how to share them with future customers.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
278
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting and Marketing Reviews

  1. 1. GETTING & MARKETING YOUR REVIEWS Glenn Pasch, COO PCG Consulting
  2. 2. PCG Digital Marketing “If it is to be, it’s up to me.” Jackie B. Cooper as quoted in “The Prosperity Equation” by Jim Ziegler
  3. 3. PCG Digital Marketing You Only Know What You Know!
  4. 4. PCG Digital Marketing Zero Moment of Truth • Download a free copy of this eBook written by Google • This is a very fundamental concept which should fuel your business investments in digital marketing and social media. • Ignorance of ZMOT in expensive! • www.zeromomentoftruth.com
  5. 5. PCG Digital Marketing Workshop Goals • Who is the new “Digital” Customer • Understanding Reviews and how they impact your business. • How behavior onsite impacts online reputation • What processes Dealers need to implement • On Site Branding of Reputation
  6. 6. Look Outside Your Industry
  7. 7. PCG Digital Marketing Reviews are Used Everywhere
  8. 8. PCG Digital Marketing
  9. 9. Shopping Cycle Compressed
  10. 10. PCG Digital Marketing Circle of Influence Friends & Family Traditional Marketing Customer Past Experience Online Marketing
  11. 11. PCG Digital Marketing Circle of Influence OnSite Marketing Friends & Family Traditional Marketing Customer Past Experience Online Marketing
  12. 12. PCG Digital Marketing Creating The “Atmosphere” for Reviews
  13. 13. PCG Digital Marketing On Site Branding: “Tell Me How I Am Doing”
  14. 14. PCG Digital Marketing Asking for Review • Ask Everyone • Ask while Paperwork is being done or downtime • Ask for personal review, not for dealership • Explain to them that an email will be sent out with a link
  15. 15. PCG Digital Marketing Where To Post • Google + Local • Yelp • Third Party Platforms • Sites in Your Google + Local Account • Type “Name of Dealership Reviews” for list
  16. 16. Avoid This At All Costs
  17. 17. http://www.pcgconsultingservices.com/resources/google-reviews-whitepaper/
  18. 18. The New Rules: RADIUS
  19. 19. PCG Digital Marketing
  20. 20. PCG Digital Marketing Email Templates • Write out a personal thank • • • • you Compare it to your Template Change it to be more personal Include a short video Link to reviews
  21. 21. PCG Digital Marketing Responding to Reviews • Keep it Short • Respond to all Negative • Respond to 2/3 of positive • Give your name, title and direct phone # • No email in response unless # is there as well
  22. 22. PCG Digital Marketing Marketing Reviews Inside and Out
  23. 23. PCG Digital Marketing Wall Of Fame
  24. 24. PCG Digital Marketing Sales People Front and Center
  25. 25. PCG Digital Marketing Web & Social Branding
  26. 26. PCG Digital Marketing Summary • Create The Atmosphere On Site • Create a specific process to get reviews • Let customers know results and changes • Market your performance online • Use all effective Channels to do so • This does not stop. New Culture begins today
  27. 27. PCG Digital Marketing
  28. 28. PCG Digital Marketing • Join online communities that allow you to engage with your peers and get help for free: • www.internetsalesmanager.org • www.dealerrefresh.com • www.drivingsales.com • www.automotivedigitalmarketing.com • www.dealerelite.net • Need Assistance, Just Call! • Office: 732.450.8200 • Email: melanie.ferrato@pcgmailer.com • www.pcgconsultingservices.com
  29. 29. PCG Digital Marketing Thanks

×