Get them in the door! increase foot traffic with social media
5 Essential Steps for
using Social Media to
Increase Foot Traffic
to your Business
iSnap believes in “presence.”
iSnap enables Presence-Based
Marketing by engaging users via
a photo sharing appliance while
they are at a physical location.
Presence-Based Marketing allows
businesses to interact with their
consumers while they are on site
and in the venue, capturing and
sharing positive moments.
The iSnap team has over 30 combined
years of experience in the interactive
marketing industry, and over 10
combined years of social and digital
marketing experience building market-
ing analytics company Ad Propel.
iSnap is the creator of the social
photo station and accompanying
software subscription services.
The connecting of our online social networks and our physical
spaces through a network of permanently installed appliances.
How can you use
social media to drive
traffic to your business
and impact sales?
As a business owner, you’re constantly faced with
the challenge of navigating social media effectively.
Here at iSnap, we work with business owners every
day to make their social media efforts easier and
more effective. Here are our 5 essential Steps
every business owner needs to use social media to
increase foot traffic and get customers through
BUILD THE FOUNDATION
The first step to using
social media success-
fully is making sure
your pages exist and
are up to date
Does your Facebook page contain your correct
physical address, website and phone number? Does
your Twitter page contain a link to your website?
Consider also adding interesting backgrounds and
photographs that go beyond your logo or pictures
of your location. For example, try photos of special
events, new merchandise or menu items, or adver-
tisements for upcoming promotions. The key is to
make your pages interesting and to encourage
customers to visit them more often by regularly
updating the content. Also don’t forget your busi-
ness’s Foursquare page!
Speaking of content, consider what you post on
your Facebook and Twitter pages. Are you regular-
ly tweeting and posting updates? If not, consider
setting a schedule and holding yourself account-
able for at least two posts per week. Try to make
these non-sales related and visual in nature, since
studies show that posts with photos or videos get
the highest rates of engagement on social media
sites. Visit the pages of some businesses you
admire to see what they’re doing, and take your
cue from more established brands.
TALK IT UP
Now that your pages are looking
great, it’s time to start using
them to their full advantage.
always use your
pages to start
Don’t be afraid to use social media to interact directly with customers –
after all, that’s really what social media is all about! As long as you make
sure to always keep your communications positive and address any
complaints or issues privately, you should be good to go.
One great way to increase foot traffic to your business is to use your
social media profiles to personally invite customers to your business.
Using check-ins: When a customer checks into your venue and
posts it to Facebook or Twitter, welcome them and invite them
back! Just make sure you post from your business’s account.
On photos: If you see a customer has taken a photo in your busi-
ness and posted it publicly or on your business wall, comment on
the photo (again as the business). Say you’re glad they had a great
time and to come again!
With searches: Utilize social media search features to search for
your business’s name. Retweet conversations your customers may
have had about your business or reach out directly to those who
said they had a great time.
START THE PARTY
Now that you’ve been updating your pages regularly
and are interacting with your fans and followers,
dream up some fun contests, promotions or events
specific to your business, that are beyond the norm
for your industry.
Examples of these run the gamut from theme parties,
special promotions or events that are specific to
your region. Use social media to promote and invite
your fans and followers. Make sure you start the
promotions at least a few weeks in advance, and be
enthusiastic about your events. Entice customers
to attend events and participate by offering
incentives and acknowledgement.
Have some fun with your social media pages!
CELEBRATE GOOD TIMES
By now you should have a good idea of
who your best and most active customers
are on social media. One fun idea is to use
social media to find out when these
customer's birthdays are, and invite them
to your business to celebrate with special
discounts or promotions.
a big deal.
SHOW, DON’T TELL
This type of
Your customers are no different! Encourage your
customers to use social media to post photos of
themselves having great experiences in your
venue. Employees can be a huge asset in this –
make sure they offer to play photographer! Then
entice your customers to post their favorite pics,
and always encourage them to tag your business
on social media. Your customer’s friends will then
see what a great time they’re having in your busi-
ness! If your customer’s friends see how much
fun they’re having, what’s to stop them from
stopping by too?
Good luck and
We hope you’ve enjoyed learning about how
to use social media to effectively impact foot
traffic to your business. Social media can be a
challenging maze to navigate. Fortunately
iSnap can help with each of the steps
mentioned above and more. By installing an
iSnap photo station in your venue, you’re
enticing customers to take and share photos,
talk about your business, share their positive
experiences with friends, and participate in
contests and promotions. As a business
owner you also have access to a wealth of
demographic information and marketing
contact data. Contact us today to learn
more and for a free demo.