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Veterinary Practice News Presentation Template


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Veterinary Practice News Presentation Template

  1. 1. Veterinary Practice News- Unique Marketing Benefits
  2. 2. <ul><li>Veterinary Practice News is the primary news and product innovation resource for today’s practicing veterinarians and their professional office teams. </li></ul><ul><li>59,000 veterinarians read Veterinary Practice News each month to learn about industry trends, practice management, the latest medical advances, lifestyle issues, and what their colleagues are doing. </li></ul>Mission Statement:
  3. 3. <ul><li>Circulation </li></ul><ul><li>Qualified Circulation: 58,654, as of June 2008 </li></ul><ul><ul><li>41,849 Exclusive Small Animal </li></ul></ul><ul><ul><li>11,394 at least some Large Animal </li></ul></ul><ul><ul><li>55,919 U.S.A. ; 2,252 in Canada </li></ul></ul><ul><li>Demographics: </li></ul><ul><li>Practicing veterinarians, veterinary technicians, associate veterinarians, hospital managers, and other allied to the animal health care field. </li></ul><ul><li>*BPA (Business Publication Circulation Statement for the 6 month period ended June 2008) </li></ul>
  4. 4. <ul><li>Veterinary Market Statistics </li></ul><ul><li>U.S. Veterinary Practices- 27,123 </li></ul><ul><li>U.S. Veterinary Positions- 87,946 </li></ul><ul><ul><li>Private, Clinical Practice- 58,240 </li></ul></ul><ul><ul><ul><li>Including- </li></ul></ul></ul><ul><ul><ul><li>Companion Animal exclusive- 38,974 </li></ul></ul></ul><ul><ul><ul><li>Companion Animal predominant- 5,811 </li></ul></ul></ul><ul><ul><ul><li>Equine- 3,537 </li></ul></ul></ul><ul><ul><li>Government and Corporate- 14,435 </li></ul></ul><ul><ul><li>Unknown- 13,342 </li></ul></ul><ul><li>AVMA Report on Veterinary Compensation, 2007 </li></ul>
  5. 5. Monthly Topics <ul><li>News Line </li></ul><ul><ul><li>Our own, dedicated news writers </li></ul></ul><ul><li>Education Series </li></ul><ul><ul><li>Detailed Industry knowledge </li></ul></ul><ul><li>Practice Management </li></ul><ul><ul><li>Business advice, office equipment </li></ul></ul><ul><li>Small Animal </li></ul><ul><ul><li>Regular columnists- Complimentary Medicine, Surgery, Animal Bonding, </li></ul></ul><ul><li>Equine & Large Animal </li></ul><ul><li>Profiles in Medicine- </li></ul><ul><ul><li>Unique, creative veterinarians </li></ul></ul><ul><li>New Products- </li></ul><ul><ul><li>News Releases and Product Introductions </li></ul></ul><ul><li>Buyers Marketplace- </li></ul><ul><ul><li>Service and product shopping resource, to meet the needs of veterinarians. </li></ul></ul>
  6. 6. 2009 Editorial Plan: <ul><ul><li>Monthly Columns: </li></ul></ul><ul><ul><li>Reality Check, Patty Khuly, VMD- </li></ul></ul><ul><ul><li>With insightful and witty commentary on day-to-day experiences; everything from medical and ethical issues to balancing personal time and work. </li></ul></ul><ul><ul><li>Complimentary Medicine, Dr. Narda Robinson, DVM, DO- </li></ul></ul><ul><ul><li>Critical analysis of hot topics in complementary and alternative veterinary medicine, giving practitioners a evidential and scientific perspective on the latest trends. </li></ul></ul><ul><ul><li>Surgical Insights- Dr. Phil Zeltman, DVM- </li></ul></ul><ul><ul><li>Practical, common-sense advice on current surgery-related topics to general practitioners. </li></ul></ul><ul><ul><li>The Bond and Beyond- Dr. Alice Villalobos- </li></ul></ul><ul><ul><li>T imely issues affecting the human-animal bond, animal welfare and the relationships among pets, owners and veterinary practitioners. </li></ul></ul><ul><ul><li>Profiles in Medicine- </li></ul></ul><ul><ul><ul><li>Profiles and accounts of veterinarians making an impact on the global community. </li></ul></ul></ul>
  7. 7. Bonus Distribution To Attendees at All Key Veterinary Trade Conferences (They see your ad twice in one month!) <ul><li>January- North American Veterinary Conference, NAVC </li></ul><ul><li>February- Western Veterinary Conference, WVC </li></ul><ul><li>March- American Animal Hospital Association, AAHA </li></ul><ul><li>June- American College of Veterinary Internal Medicine, ACVIM </li></ul><ul><li>July- American Veterinary Medical Association, AVMA </li></ul><ul><li>August- CVC Central </li></ul><ul><li>September- SuperZoo </li></ul><ul><li>October- </li></ul><ul><ul><li>Southwest Veterinary Symposium </li></ul></ul><ul><ul><li>Wild West Veterinary Conference </li></ul></ul><ul><li>December- American Association of Equine Practitioners, AAEP </li></ul>
  8. 8. Monthly Advertising Page Trends- VPN Ad Pages are Increasing, while DVM pages are Declining
  9. 9. Among the Top 12 Veterinary Trade Advertisers in 2008, advertising in VPN increased at the expense of other magazines!
  10. 10. Among the Top 50 Veterinary Trade Advertisers in 2008, Average Monthly Pages in VPN are Increasing by 18%
  11. 11. In many key product categories, more advertisers achieve results from Veterinary Practice News than they do from DVM.
  12. 12. Reader Response- <ul><li>#1- Usefulness when purchasing products and services for practice </li></ul><ul><li>#1- Which ONE publication do you use most often to source products, services? </li></ul><ul><li>#1- Which ONE publication provides the best coverage of news? </li></ul><ul><li>#1- Which ONE publication provides best product information? </li></ul><ul><li>#2- Publication that provides best practice management coverage (behind only Vet Economics) </li></ul><ul><li>#2- Publication that provides best coverage for relevant, useful practice tips, and……… </li></ul><ul><li>#1- If you could receive only one publication, which would you choose? </li></ul><ul><ul><li>Veterinary Practice News- 30% </li></ul></ul><ul><ul><li>DVM- 18% </li></ul></ul><ul><ul><li>Clinicians Brief- 16% </li></ul></ul><ul><ul><li>Vet Economics- 14% </li></ul></ul>Readex Research Readership Study- Companion Questionnaire, March 2007 issue, 100 VPN Readers Veterinary Practice News, Clinician’s Brief, Vet Economics, DVM, Compendium, Vet Medicine, Vet Forum
  13. 13. Internet Advertising
  14. 14. Internet Advertising Benefits <ul><li>59,000 impressions per month </li></ul><ul><li>Web-exclusive content and daily news updates </li></ul><ul><li>$500 per month </li></ul><ul><ul><li>Limited to 4 advertisers per month </li></ul></ul><ul><ul><li>Alternating impressions on front page, and all subsequently clicked pages </li></ul></ul><ul><ul><li>Includes banner (top), skyscraper (side), and rectangle (middle). </li></ul></ul>
  15. 15. Web-Site Traffic is Increasing Monthly!
  16. 16. Education Series Sponsorship Left Side- Educational Article, w/your input Right Side- Your King Page Ad
  17. 17. Education Series Sponsorship <ul><li>King-Page Spread, includes: </li></ul><ul><li>1000-word article on Left Side </li></ul><ul><ul><li>Informational- Advise or educate veterinarians about new or different subject, perspective </li></ul></ul><ul><ul><li>Impartial, supported by professional testimonial </li></ul></ul><ul><ul><li>Editor reserves the right to adjust article based on editorial judgment. </li></ul></ul><ul><li>King Page Ad on Right Side </li></ul><ul><li>Cost- $7,692.50 Net </li></ul><ul><ul><li>(Same as cost for Single, King Page Ad) </li></ul></ul>
  18. 18. New Product Announcements <ul><li>Provided free to you, as product news for veterinarians </li></ul><ul><li>All placements, pictures, and content are done at editorial discretion </li></ul><ul><li>Offers your contact phone number and web-site! </li></ul>
  19. 19. Print Ad Size, Rate Calculation <ul><li>Tabloid-sized magazine, Ads measured in column inches. </li></ul><ul><li>Each page is 5 columns wide by 13 inches high. </li></ul><ul><li>Column inches- product of columns wide </li></ul><ul><li>by actual inches high. </li></ul><ul><ul><li>They are the bold, black numbers in the left margin of the rate card. </li></ul></ul><ul><li>Ad frequencies- Numbers in the </li></ul><ul><li>header row above columns </li></ul><ul><li>Color charges- </li></ul><ul><ul><li>$785 for ads less than 20 column inches </li></ul></ul><ul><ul><li>$1,310 for ads 20 column inches or more. </li></ul></ul><ul><li>Finally, subtract 15% agency commission from this “gross” total, to give you the final, “net” cost (which is the actual cost you pay). </li></ul>
  20. 20. <ul><li>Consumer </li></ul><ul><ul><li>Aquarium Fish International </li></ul></ul><ul><ul><li>Bird Talk </li></ul></ul><ul><ul><li>Cat Fancy </li></ul></ul><ul><ul><li>Dog Fancy </li></ul></ul><ul><ul><li>Dog World </li></ul></ul><ul><ul><li>Ferrets Magazine </li></ul></ul><ul><ul><li>Freshwater And Marine Aquarium </li></ul></ul><ul><ul><li>Horse Illustrated </li></ul></ul><ul><ul><li>Ponds Magazine </li></ul></ul><ul><ul><li>Reptiles Magazine </li></ul></ul><ul><li>Lifestyle </li></ul><ul><ul><li>Auto Restorer </li></ul></ul><ul><ul><li>Hobby Farms </li></ul></ul><ul><ul><li>Hobby Farm Home </li></ul></ul><ul><ul><li>Motorcycle Consumer News </li></ul></ul><ul><ul><li>WildBird </li></ul></ul><ul><ul><li>Youth Publications </li></ul></ul><ul><ul><li>Dogs for Kids </li></ul></ul><ul><ul><li>Young Rider </li></ul></ul><ul><ul><li>Popular Pets ™ Series </li></ul></ul><ul><ul><li>70 Popular Dogs ™ breed specific titles </li></ul></ul><ul><ul><li>2 Popular Cats ™ breed specific titles </li></ul></ul><ul><ul><li>10 Popular Farming ™ species specific titles </li></ul></ul><ul><ul><li>2 Popular Birds ™ breed specific titles </li></ul></ul><ul><ul><li>4 Popular Critters ™ species specific titles </li></ul></ul><ul><ul><li>1 Popular Horses ™ breed specific titles </li></ul></ul><ul><ul><li>Thoroughbred Times Weekly </li></ul></ul><ul><ul><li>Thoroughbred Times Today </li></ul></ul><ul><ul><li>Thoroughbred Times Stallion Directory with interactive CD </li></ul></ul><ul><ul><li>Thoroughbred Times Buyer’s Guides </li></ul></ul><ul><li>Annuals </li></ul><ul><ul><li>Aquarium USA </li></ul></ul><ul><ul><li>Birds USA </li></ul></ul><ul><ul><li>Cats USA </li></ul></ul><ul><ul><li>Critters USA </li></ul></ul><ul><ul><li>Dogs USA </li></ul></ul><ul><ul><li>Ferrets USA </li></ul></ul><ul><ul><li>Horses USA </li></ul></ul><ul><ul><li>Kittens USA </li></ul></ul><ul><ul><li>Koi World </li></ul></ul><ul><ul><li>Marine Fish & Reef USA </li></ul></ul><ul><ul><li>Ponds USA </li></ul></ul><ul><ul><li>Puppies USA </li></ul></ul><ul><ul><li>Rabbits USA </li></ul></ul><ul><ul><li>Reptiles USA </li></ul></ul><ul><li>Trade </li></ul><ul><li>Dogs in Review </li></ul><ul><li>Pet Product News International </li></ul><ul><li>Veterinary Practice News </li></ul><ul><li>Water Garden News </li></ul><ul><li>Pet Style News </li></ul><ul><li>Directories </li></ul><ul><li>Pet Product News International Buyer’s Guide (Spring & Fall) </li></ul><ul><li>Pet Product News International Red Book of Pet Store Management </li></ul><ul><li>Water Garden News Directory </li></ul>
  21. 21. Contact: Glenn Cantor, Territory Manager 40 Broad St. Freehold NJ 07728 732-531-1995 x1017 [email_address]