Geotagging in Social Networks for Marketing & Social Good <ul><li>Geotag Success! </li></ul><ul><li>Glen Gilmore of Gilmor...
What is geotagging? <ul><li>“ Adding geographical identification to </li></ul><ul><li>various media.”  Source:  Wikipedia ...
“ Who cares about social networks?!” <ul><li>  500 million </li></ul><ul><li>190 million  </li></ul><ul><li>40 million (5 ...
Geotagging for Marketing <ul><li>“ You can unlock your world & find </li></ul><ul><li>happiness just around the corner.”  ...
Geotag Specials/Coupons <ul><li>Don’t forget traditional marketing! </li></ul>
What’s so special about social network geotagging? <ul><li>Real-time & Historical </li></ul><ul><li>Mixed media </li></ul>...
Geotagging for Social Good – Disaster Prevention  and Response <ul><li>Earthquakes, hurricanes, </li></ul><ul><li>mass cas...
Features of Successful Social Geotagging  <ul><li>Intuitive/Easy to Use/Simplicity of Design </li></ul><ul><li>Provides fo...
Design <ul><li>Content  </li></ul><ul><li>Filtering </li></ul>
Future of Social Geotagging <ul><li>Mixed media, mapping, augmented reality and more… </li></ul>
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Geotagging in social networks for marketing and social good.

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Overview of the use of geotagging for marketing and social good.

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Geotagging in social networks for marketing and social good.

  1. 1. Geotagging in Social Networks for Marketing & Social Good <ul><li>Geotag Success! </li></ul><ul><li>Glen Gilmore of Gilmore Business Network </li></ul><ul><li>@GlenGilmore </li></ul><ul><li>@CrisisSocMedia </li></ul>
  2. 2. What is geotagging? <ul><li>“ Adding geographical identification to </li></ul><ul><li>various media.” Source: Wikipedia </li></ul>
  3. 3. “ Who cares about social networks?!” <ul><li> 500 million </li></ul><ul><li>190 million </li></ul><ul><li>40 million (5 billion photos) </li></ul><ul><li>3 million </li></ul>
  4. 4. Geotagging for Marketing <ul><li>“ You can unlock your world & find </li></ul><ul><li>happiness just around the corner.” </li></ul><ul><li>Brand Awareness (Search) </li></ul><ul><li>Volunteered Geographic Information/Tips </li></ul><ul><li>Customer Creation and Retention </li></ul><ul><li>Coupons & Specials </li></ul><ul><li>Badges/User connections </li></ul>
  5. 5. Geotag Specials/Coupons <ul><li>Don’t forget traditional marketing! </li></ul>
  6. 6. What’s so special about social network geotagging? <ul><li>Real-time & Historical </li></ul><ul><li>Mixed media </li></ul><ul><li>Data rich </li></ul><ul><li>Huge </li></ul>
  7. 7. Geotagging for Social Good – Disaster Prevention and Response <ul><li>Earthquakes, hurricanes, </li></ul><ul><li>mass casualty events…. </li></ul>
  8. 8. Features of Successful Social Geotagging <ul><li>Intuitive/Easy to Use/Simplicity of Design </li></ul><ul><li>Provides for easy user content generation </li></ul><ul><li>Makes it game </li></ul><ul><li>Provides badges and bling: rewards power users </li></ul><ul><li>Offers specials/coupons </li></ul><ul><li>Allows for “friending” and privacy </li></ul>
  9. 9. Design <ul><li>Content </li></ul><ul><li>Filtering </li></ul>
  10. 10. Future of Social Geotagging <ul><li>Mixed media, mapping, augmented reality and more… </li></ul>

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