Confidential. Do not copy or distribute.<br />The Power of Shared Information:Lessons from the private sector.<br />
About Ancestry<br /><ul><li>World’s leading website for historical records
Established 1996 (Australia 2007)
6 Billion records
1.4 million paid subscribers worldwide
NASDEQ listed</li></li></ul><li>Data Sources<br />
Opportunities<br /><ul><li>Private Sector</li></ul>Access to rich information sources<br />Capitalise on reinterpretation ...
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0900 brad argent 2011 government 2 point 0 conference - 2

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  • Often the information itself is exclusive to the department or those who are interested in it are strategically aligned with the commercial objectives of the private company.Reinterpreting data and combining datasets from a variety of public sector organisations can be very beneficial e.g. what we’ve done with the convict records.Done right, the deals can be repeatable.You won’t have to come up with the fundsYou can distance yourself from the material and any inherent risks. But you must be prepared to accept that no risk = no rewardYou can however piggyback on the awareness opportunities but you must be prepared to contribute enthusiastically
  • Working within any legal framework has it’s challenges, govt. is no different.Crown Sol must protect the people and at times this can be frustrating, but we must wait it outSales cycle is 3 years not 3 months. Put in the hard yard build trust and show commitment to long term goalsThis is a change management issue. Much of government is about risk avoidance and this can result in a type of stasis or paralysis. Rather, look at the risks and see what can be done to mitigate them .The old adage “time is money” come from a place of truth and every delay has a cost for the private sector. Being aware of and sensitive to this can go a long way to building a better working relationship.No one wants to invoke the gods of tendering. It’s an imposition on both parties and the many sacrifices made at the alter of process rarely deliver a better (or unpredictable) outcome. One way of avoiding this is not entering into exclusive relationships, however one must accept that there is a cost associate with this process to.
  • In June of 2009 Ancestry and the State Records Authority New South Wales signed an agreement - the first of what has become several agreements Each of these agreements provides Ancestry with the non-exclusive right to reproduce images from microform copies of specific collectionsIn exchange for these rights we provided the archive with access to Ancestry in the reading rooms, a copy of the digital records, and a significant financial contributionAncestry converted the microform images to digital images and then indexed the name identified records / discrete entries on each imageWe worked with the archive to determine which record sets were of interest to Ancestry’s target market AND the broader communityThese collections were promoted in Australia through TV, Radio, Print and online media. Some of the collections were also promoted in the UKDuring the 2009/2010 financial year we placed online over 325,000 images that were viewed more than 1.2 million timesThis was facilitated by the more than 9 million entries we created as indexes to these imagesIn any given month more than 1/3rd of the available images from State Records Authority of New South Wales were accessed Acted as a template. Other archives seeing this as ‘social validation’Contributed to their KRA\\KPI and may even be an answer to ‘productivity improvements’ required under proposed legislative changes
  • 0900 brad argent 2011 government 2 point 0 conference - 2

    1. 1. Confidential. Do not copy or distribute.<br />The Power of Shared Information:Lessons from the private sector.<br />
    2. 2. About Ancestry<br /><ul><li>World’s leading website for historical records
    3. 3. Established 1996 (Australia 2007)
    4. 4. 6 Billion records
    5. 5. 1.4 million paid subscribers worldwide
    6. 6. NASDEQ listed</li></li></ul><li>Data Sources<br />
    7. 7. Opportunities<br /><ul><li>Private Sector</li></ul>Access to rich information sources<br />Capitalise on reinterpretation of data<br />Once established relationships can be lucrative and enduring<br /><ul><li>Government</li></ul>The access process is funded by ex-department<br />Allow the private sector to take the commercial and reputational risks<br />Leverage the communication opportunities<br />
    8. 8. Challenges<br /><ul><li>Private Sector</li></ul>Working with Crown Solicitor<br />Respecting the ‘consideration’ process<br />Long runway<br />Responding to tenders<br /><ul><li>Government</li></ul>Changing approach from “Why you can’t” to “How can we”<br />Understanding commercial imperatives<br />Preparing and Evaluating Tenders<br />
    9. 9. Case Study - State Records Authority of NSW<br /><ul><li>In 2009 we signed a deal with NSW Sate Records after 2.5 years of ‘discussions’
    10. 10. In order to get the deal signed we needed to change legislation
    11. 11. In the subsequent financial year we produced 325,000 images that were viewed more than 1.2 million times worldwide (29% of which were accessed outside of Australia)
    12. 12. We have signed subsequent agreements and are actively pursing more</li></li></ul><li>

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