TargeT audience research fordocumenTary Topic By Gledis Dedaj
Who is our target audience?• As our documentary series is based predominantly on social media, this means it will attract the very people that uses these sites.• Who are these people? • From these statistics, its clear to see that social networking is most popular with those aged 25 – 35. • This means they would be most interested in our topic as it concerns them more than others.
What is the target audience for social media?• This is difficult to answer as everyone and anyone has access to social networking sites.• However it is evident that a majority of these social site users are of a younger generation.• This could be down to the fact that the older generation grew in a different time and therefore have a different outlook on socialising over the internet.• This therefore means our topic will be aimed at the younger generation also as this is something that affects them.• The fact that social media is popular amongst our target audience, serves well in getting them to relate to our documentary.