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Download the full report: http://www.gleanster.com/reports/reports/web-content-management
Organizations today are engaging with customers, partners and employees in more ways than ever before. This is particularly true in the online world where the explosion of social media tools and mobile applications has enabled website owners to adopt a multichannel approach to user engagement. Against this backdrop, website users have become more demanding. Not only do they expect high performance from websites, they seek an increasingly compelling and immersive user experience. Yet many Web marketers and content providers struggle to provide fresh, dynamic, and compelling experiences. The challenge lies not so much in developing new content, but, rather, in delivering relevant content in context.