The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan

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It’s that time of year! As 2012 comes to a close, it’s a great time to take stock in lessons learned and new emerging best practices in marketing- especially with respect to digital engagement. Emerging channels, data proliferation, and changing consumer preferences leave many marketers overwhelmed. Not to mention the challenge of managing fragmented technology investments.

Join Gleanster for a closer look at the successes, failures, and downright critical strategies that position Top Performers in the winner’s quadrant for 2013.
You’ll learn:
• Critical strategies that should be incorporated in your 2013 marketing plan
• How Top Performing organizations approach digital engagement to maximize success
• How to avoid pitfalls and lessons learned by Top Performers in 2012

Make sure your marketing resolutions for 2013 go from strategy to action.

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  • CMO’s feel unprepared for the amount of complexity they face.
  • The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan

    1. 1. Kickstart Your 2013Marketing Plan with the NewRules of Digital Engagement
    2. 2. #AOWEB
    3. 3. ••• #AOWEB
    4. 4. #AOWEB
    5. 5. • #AOWEB
    6. 6. #AOWEB
    7. 7. • Marketing Lessons Learned in 2012 #AOWEB
    8. 8. #AOWEB
    9. 9. #AOWEB
    10. 10. Lesson # 1 Marketing Automation is Great… When used appropriately… #AOWEB
    11. 11. •• #AOWEB
    12. 12. • – First Marketing Automation IPO 2012 – Acquisitions• – Usability matters even though it’s very subjective #AOWEB
    13. 13. #AOWEB
    14. 14. #AOWEB
    15. 15. • – Competitive Parity = Automation & Measurement• 1. Integration 2. Configure a couple templates 3. Content audit 4. 1-2 nurture marketing campaigns 5. Standardized metrics #AOWEB
    16. 16. Lesson # 2FragmentedSystems areCrippling Success & Data DrivenDecisions… #AOWEB
    17. 17.                #AOWEB
    18. 18. • #AOWEB
    19. 19. ≠#AOWEB
    20. 20. • #AOWEB
    21. 21. Lesson # 3 Big data is not a fad #AOWEB
    22. 22. #AOWEB
    23. 23. • – Web Analytics – Social Media – Campaigns – Offer Optimization – Pricing #AOWEB
    24. 24. #AOWEB
    25. 25. #AOWEB
    26. 26. #AOWEB
    27. 27. #AOWEB
    28. 28. •••• #AOWEB
    29. 29. • #AOWEB
    30. 30. #AOWEB
    31. 31. • – Business Rules – Channel agnostic communications – Web Analytics Data + Offline Data• – Ability to converse with IT – Willingness to seek analytical questions – New roles• – Reporting and analysis in the hands of business users – Real-time #AOWEB
    32. 32. Lesson # 4 CMO vs. CIO – Ding! #AOWEB
    33. 33. ••• #AOWEB
    34. 34. •• – Justify investments with company objectives• #AOWEB
    35. 35. Lesson # 5 Back to basics 4 Cs as important as 4 Ps #AOWEB
    36. 36. #AOWEB
    37. 37. • – 1 Billion users on Facebook – Heavy dependence on digital channels• – Key for B2B: Social & … [Email, Mobile, Video, etc.] #AOWEB
    38. 38. ••• • • • • #AOWEB
    39. 39. Lesson # 6 Armageddon is near and it’s not because of the Mayans… #AOWEB
    40. 40. #AOWEB
    41. 41. #AOWEB
    42. 42. • New Rules for Digital Engagemen t #AOWEB
    43. 43. #AOWEB
    44. 44. #AOWEB
    45. 45. Informing 2013 Marketing Plans #AOWEB
    46. 46. #AOWEB
    47. 47. ••• #AOWEB
    48. 48. #AOWEB

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