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Download the full report: http://www.gleanster.com/reports/reports/crm-for-small-and-midsize-businesses
Over the last decade, Customer Relationship Management (CRM) platforms have matured, and their adoption has become widespread at not only larger enterprise companies but also small and midsize businesses (SMBs). Driving this growth is the fact that CRM platforms are now able to fully automate all types of interactions and transactions, including sales processing and order fulfillment, between companies and their customers.
For Top Performing organizations CRM has become a hub for centralizing customer engagement and outreach. Most CRM solutions integrate with stand-alone solutions like email, marketing automation, or eCommerce. But, over the last 10 years, comprehensive CRM platforms have become more accessible for the small business. These systems are designed to strike just the right balance between simplicity and value; with the understanding that CRM is mainly valuable if it streamlines the sales cycle and lifts sales. Of course successful implementation isn’t just about technology. As this Gleansight benchmark report will show, superior performance is defined by automating relevant engagement with customers and prospects; CRM is the lifeblood of this engagement. In fact, Top Performing small businesses reveal proactive engagement with customers was a top two reason to invest in CRM.
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are developed using actual customer experiences with vendors.