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Live Demo: Managing Your Employer Brand

Did you know that Glassdoor is more than just a destination to read employee reviews and research organisations?

Glassdoor helps employers of all sizes and industries build their brands, advertise their jobs, hire great talent, and use advanced analytics to measure their brand and profile visits over time.
Learn how to make Glassdoor work for your organisation in just 30 minutes!

How to attract highly qualified job candidates with your Glassdoor profile

• How to monitor, measure and improve your employer brand and reputation
• How to respond to company reviews to build trust with job candidates
• How to see who your main competition is for talent
• How to see your profile traffic, job seeker demographics, company rating, CEO rating and more!

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Live Demo: Managing Your Employer Brand

  1. 1. © Glassdoor, Inc. 2017. Live Demo: Managing Your Employer Brand
  2. 2. © Glassdoor, Inc. 2017. • Audio is streaming over the web. • Please make sure your speakers are turned on and turned up. • All lines are muted to avoid background noise. • Please submit questions using the Q&A tab in the lower left corner of your window. Webinar Tips for Attendees
  3. 3. © Glassdoor, Inc. 2017. #GDCHAT @Glassdoor UK
  4. 4. © Glassdoor, Inc. 2017. Featured Speaker Lauren Heying Team Lead Sales Development, Glassdoor EMEA
  5. 5. © Glassdoor, Inc. 2017. • Today’s candidates and their decision-making process • What is an employer brand? • Employer capabilities & Glassdoor offerings • Live demo • Q&A Agenda
  6. 6. © Glassdoor, Inc. 2017. Today’s candidates spend more time researching companies during their job search
  7. 7. © Glassdoor, Inc. 2017. DECISIONS TODAY Consumers visit at least 3 websites before making a purchase.1 Job seekers use on average 18 sources and look at 7-8 reviews before applying for a job.2 Job Search Experience Has Changed Sources: 1 Retailing Today, 2013; 2 Inavero, 2015
  8. 8. © Glassdoor, Inc. 2017. Expectations Are Higher • Job seekers want more than just the job description • They want to hear everyone’s perspective • 90% want to work for a company that embraces transparency1 Source: 1 Glassdoor User Survey, 2014
  9. 9. © Glassdoor, Inc. 2017. Candidate Behavior Today 82% of recruiters describe today’s talent market as candidate-driven.1 75% turn to peers before making their own decisions about a brand.2 Source: 1 Recruiter Sentiment Study, MRINetwork, 2014; 2 Innovation and the Earned Brand, Edelman, 2015
  10. 10. © Glassdoor, Inc. 2017. Edelman Trust Barometer, 2014 Employees are 3X more credible than the CEO when talking about working conditions. Candidate Behavior Today
  11. 11. © Glassdoor, Inc. 2017. Travel Real Estate Employment People Want Transparency Since 1995, decisions have been made on reviews…
  12. 12. © Glassdoor, Inc. 2017. Candidate’s Journey on Glassdoor Awareness Consideration Interview Offer Hire Glassdoor app on the go Post company reviews on Glassdoor Glassdoor interview prepGlassdoor trustworthy insight • Employee Reviews • Company & CEO Ratings • Salaries • Benefit Reviews • Company Updates Glassdoor has all the jobs Glassdoor Know Your Worth
  13. 13. © Glassdoor, Inc. 2017. 13M+ reviews on 700,000+ companies Glassdoor Internal Data, January 2016 salary reports company reviews interview reviews benefit reviews
  14. 14. © Glassdoor, Inc. 2017. Site Survey, January 2016 89% of our users are open to or searching for a new opportunity. Level of Engagement
  15. 15. © Glassdoor, Inc. 2017. What is an Employer Brand?
  16. 16. © Glassdoor, Inc. 2017. “Your brand is what other people say about you when you’re not in the room.” WHAT IS AN EMPLOYER BRAND – Jeff Bezos, Founder and CEO, Your Reputation
  17. 17. © Glassdoor, Inc. 2017. Ask yourself… Would current employees recommend your organisation to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor?
  18. 18. © Glassdoor, Inc. 2017. Source: Allegis Group Services Study, August 2012 (1,010 US Workers) 69% would not take a job with a company that had a bad reputation, even if they were unemployed. The Reality
  19. 19. © Glassdoor, Inc. 2017. Our Solutions
  20. 20. © Glassdoor, Inc. 2017. Product Overview Enhanced Profile Tell your employer brand story • Promote your brand • Access your analytics • Advertise on competitor profiles* • Amplify your recruiting presence • Recruit across channels and devices • Brand your open positions* Job Advertising Recruit the right people • Target your ideal candidates • Support hiring initiatives • Retarget offsite Display Advertising Promote your brand *only available with some packages
  21. 21. © Glassdoor, Inc. 2017. Analytics Employee and Candidate Trends Rating Trends Over Time Rating by Location and Job TitleCandidate Demographics
  22. 22. © Glassdoor, Inc. 2017. Live Demo
  23. 23. © Glassdoor, Inc. 2017.
  24. 24. © Glassdoor, Inc. 2017.
  25. 25. © Glassdoor, Inc. 2017. Questions?
  26. 26. © Glassdoor, Inc. 2017. Thank You Lauren Heying Team Lead Sales Development, Glassdoor EMEA