Hear from Kareo at our Best Places to Work Roadshow in Los Angeles!

1. PAGE 1 KAREO | CONFIDENTIAL
Leadership Enforces Culture:
Where Feedback is Met with Change

2. PAGE 2 KAREO | CONFIDENTIALPAGE 2 KAREO | CONFIDENTIAL
4 Goals for Today
Results
Best practices &
Lessons Learned
Share action plan
Why Kareo wanted to
increase Glassdoor
Reviews

3. PAGE 3 KAREO | CONFIDENTIALPAGE 3 KAREO | CONFIDENTIAL
My Background
• Fast growing Orange County Start up
• Hired, on-boarded, and trained 110 people in 8 months
• Found my passion
Start in Recruiting
• Agency
• Corporate
• Professional Services
Over 10 Years of
Recruiting Experience
• Go Waves!
Bachelors of Science
in Business
Management From
Pepperdine

4. PAGE 4 KAREO | CONFIDENTIALPAGE 4 KAREO | CONFIDENTIAL
Current Role at Kareo
Responsible for Recruiting
and Employment Brand
Strategy
Currently manage a North
American Recruiting Team
of Seven
Still Carry a Requisition
load

5. PAGE 5 KAREO | CONFIDENTIALPAGE 5 KAREO | CONFIDENTIAL
About Kareo
Founded: 2004
Mission: To help small practice physicians succeed
Revenue model: Monthly subscription SaaS + RCM Services
Product suite: Practice Management & Electronic Health Records
Growth
•2013: two US based locations, 150 employees
•2015: 4 US based locations, 550 employees
Award winning

6. PAGE 6 KAREO | CONFIDENTIALPAGE 6 KAREO | CONFIDENTIAL
Why Did We Ask Our Employees to Engage with
Glassdoor?
Over a 2 year
period, Kareo had 9
reviews and a 4.7
out of 5 Star Rating
Candidates were
skeptical because
of Kareo’s high
rating
Mission: increase
the sample size

7. PAGE 7 KAREO | CONFIDENTIALPAGE 7 KAREO | CONFIDENTIAL
Action Plan / Communication Strategy
Handling employee push back
Participation is 100% optional. It’s OK to not
provide Kareo a review on Glassdoor.
A place to voice grievances / encourage
constructive criticism
More reviews would help
Add validity to Kareo’s high
ranking
Attract candidates who truly
care about work culture
Share the true Pros & Cons of
working at Kareo
Prepared talking points around benefits and possible push back
Explained the importance of Glassdoor
Number one site candidates go to research
companies
Glassdoor was just too important to not
include in our Employment Branding Strategy
Met with executives & anyone who managed people

8. PAGE 8 KAREO | CONFIDENTIALPAGE 8 KAREO | CONFIDENTIAL
Implementation / Execution
• Schedule 30 minute meetings with Managers,
Directors, Executives
• Provide end goals and benefits
• Ask for a commitment
Communicate
• Track weekly increase in reviews by
department
• Share weekly progress with executive team
Monitor
• Ask how the rollout went, team-by-teamFollow up
• Once campaign ended, send out a
companywide email thanking everyone for
their contributions
Praise

9. PAGE 9 KAREO | CONFIDENTIALPAGE 9 KAREO | CONFIDENTIAL
Messaging to Leadership
• By authoring a review that spoke to their
true feelings about working at Kareo; the
good and bad
Lead By Example
• Reviews would be read by our executive
team and last forever
Provide Executive Team
Honest Viewpoints
• Teach desired behavior
Share Your Review,
When Asking Other Team
Members to Review
Kareo on Glassdoor

10. PAGE 10 KAREO | CONFIDENTIAL
Campaign Results
• Actual results
• 543%
increase to
58 Glassdoor
reviews
• 32%
employee
participation
rate
Increase
Glassdoor
Reviews
from 9 to
58 in 3
Months
• Actual Results
• Start of
campaign:
3.8
• End of
campaign:
4.5
Tracked
Before &
After
Glassdoor
Star
Ranking

11. PAGE 11 KAREO | CONFIDENTIALPAGE 11 KAREO | CONFIDENTIAL
Best Practices
During the roll-out get excited about the campaign!
Promote honest reviews which provide Pros and Cons
Stress campaign participation is 100% optional
Ask new hires, rate their interview experience on Glassdoor, and within 6-12 months,
provide a review of the company
Ask executives to respond to reviews
• Our CEO actively responds to reviews
• The reviews he responds to on average receive 1,800 more views than reviews with no CEO response

12. PAGE 12 KAREO | CONFIDENTIALPAGE 12 KAREO | CONFIDENTIAL
Lessons Learned
Have a response
strategy in place,
before kicking off
the campaign
Engage HR and
change
management
functions within
your company
Be ready for the
good, bad, and
ugly
Take action on the
negative feedback
immediately
Treat Glassdoor
reviews like a
suggestion box
Follow your
company
Glassdoor page to
be kept abreast of
new reviews

13. PAGE 13 KAREO | CONFIDENTIALPAGE 13 KAREO | CONFIDENTIAL
Effects Work Culture & Recruitment?
Provides current employees a great sense of
pride
2 hires per month from Glassdoor since
being listed on The 50 Best Companies List
Exposes strengths and areas of
improvement
Company profile views skyrocket!

14. PAGE 14 KAREO | CONFIDENTIALPAGE 14 KAREO | CONFIDENTIAL
Game Changing Visibility
3195
8828
5059
8736
22279
0
5000
10000
15000
20000
25000
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15
Kareo Profile Page Views
Jan 2014 - 2015

15. PAGE 15 KAREO | CONFIDENTIAL
Questions?