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CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style 
Boston 
#GDRoadshow 
Confidential and Proprietary © Glass...
CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style 
Boston 
Oct 21, 2014 
Steve Burton 
VP Marketing, Glassdo...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 4 
About Me 
Steve Burton 
VP Marketing, Glassdoor 
Steve.burton@...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 5
Talent Warriors Roadshow 
 Industry Thought Leadership 
– Corporate Reputation Management 
– Employer Branding 
– Recruit...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 7 
Agenda 
08:30-09:00am Welcome Presentation, Steve Burton, Glas...
The Glassdoor Story 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 8
Reviews and Ratings are not a new concept 
Travel Local 
Launched: 2000 
Launched: 2004 
Confidential and Proprietary © Gl...
For Example: Planning Vacation with the Doris 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 10
Planning Dinner with the Doris 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 11
Travelling to Dinner with the Doris 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 12
Buying a car…without the Doris 
Owner Forums AutoTrader KellyBlueBook CarFax 
Confidential and Proprietary © Glassdoor, In...
Glassdoor – An insight for Job Seekers 
Travel Local 
Launched: 2000 
Launched: 2004 
Employment 
Confidential and Proprie...
June 2008: Glassdoor Beta Launch 
 3,300 pieces of content 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 15 
...
How the Glassdoor Community Works 
 Research jobs & companies 
 Give back to the community 
Reviews, 
Salaries, 
Intervi...
52% 
Female Male 
<18 18-24 25-34 35-44 45-54 55-64 65+ 
Unique Users Worldwide 
22% 26% 
Confidential and Proprietary © G...
Almost half of Job Seekers are on Mobile Devices 
traffic to Glassdoor 
comes from those on 
mobile devices 42% 
Confident...
We’ve Become the Fastest Growing Career Site 
Glassdoor has become an indispensable tool for modern job seekers 
“ – Josh ...
How Job Seekers Land on Glassdoor 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 20
What Insight do Job Seekers Get? 
80% Approve 
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 21 
48% 
job seeke...
How Glassdoor influences your Recruiting Funnel 
LinkedIn HeadHunter 
Monster 
InMail 
Confidential and Proprietary © Glas...
The Power of Responding to Reviews 
Zillow CEO Spencer 
Rascoff 
responds to 
reviews 
on behalf of the 
company. 
As a re...
How Glassdoor Helps Employers 
1. Employer Branding 
– Free Employer Account (employers.glassdoor.com) & OpenCompany 
– En...
 Mobile Optimized 
 Reviews 
 Ratings 
 Salaries 
 Interviews 
 Jobs 
 Benefits 
 Followers 
 Company Updates 
 ...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 26 
Key Takeaways 
 Be Careful what you print on office printers...
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 27 
Agenda 
08:30-09:00am Welcome Presentation, Steve Burton, Gla...
Glassdoor Talent Warriors Roadshow: Introduction
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Glassdoor Talent Warriors Roadshow: Introduction

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Check out this introduction to our Glassdoor Talent Warriors Roadshow!

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Glassdoor Talent Warriors Roadshow: Introduction

  1. 1. CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style Boston #GDRoadshow Confidential and Proprietary © Glassdoor, Inc. 2008-2014
  2. 2. CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style Boston Oct 21, 2014 Steve Burton VP Marketing, Glassdoor @BurtonSays Confidential and Proprietary © Glassdoor, Inc. 2008-2014
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 4 About Me Steve Burton VP Marketing, Glassdoor Steve.burton@glassdoor.com @BurtonSays
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 5
  5. 5. Talent Warriors Roadshow  Industry Thought Leadership – Corporate Reputation Management – Employer Branding – Recruiting Confidential and Proprietary © Glassdoor, Inc. 2008-2014 6  Key Topics – Social Media – Innovative Recruiting Channels and Strategies – Talent Analytics – Mobile Sponsored by:
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 7 Agenda 08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor 09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black 09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint 09:40-09:50am Break 09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite 10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot 10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor 10:50am-11:00am Networking
  7. 7. The Glassdoor Story Confidential and Proprietary © Glassdoor, Inc. 2008-2014 8
  8. 8. Reviews and Ratings are not a new concept Travel Local Launched: 2000 Launched: 2004 Confidential and Proprietary © Glassdoor, Inc. 2008-2014 9 Products Launched: 1995 Since 1995 decisions have been made on reviews…
  9. 9. For Example: Planning Vacation with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 10
  10. 10. Planning Dinner with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 11
  11. 11. Travelling to Dinner with the Doris Confidential and Proprietary © Glassdoor, Inc. 2008-2014 12
  12. 12. Buying a car…without the Doris Owner Forums AutoTrader KellyBlueBook CarFax Confidential and Proprietary © Glassdoor, Inc. 2008-2014 13
  13. 13. Glassdoor – An insight for Job Seekers Travel Local Launched: 2000 Launched: 2004 Employment Confidential and Proprietary © Glassdoor, Inc. 2008-2014 14 Products Launched: 1995 Where you work is a big decision… Launched: 2007
  14. 14. June 2008: Glassdoor Beta Launch  3,300 pieces of content Confidential and Proprietary © Glassdoor, Inc. 2008-2014 15 How We Began… One Year Later June 2009  225,000 pieces of content  26,000 companies  All industries  100+ countries  200 companies  1-2 industries  1 country
  15. 15. How the Glassdoor Community Works  Research jobs & companies  Give back to the community Reviews, Salaries, Interviews Benefits Job Seekers Employers Jobs Confidential and Proprietary © Glassdoor, Inc. 2008-2014  What job seekers do…  Results…  Find jobs they love  What employers do…  Post jobs & showcase brand  Interact with the community Community  Results…  High quality candidates, efficiently & at low cost
  16. 16. 52% Female Male <18 18-24 25-34 35-44 45-54 55-64 65+ Unique Users Worldwide 22% 26% Confidential and Proprietary © Glassdoor, Inc. 2008-2014 30% 20% 10% 0% 17 Who’s on Glassdoor? 25,000,000+ Age No College Reason for visit… 48% College Grad School 52% 52% job search 44% researching companies 4% other
  17. 17. Almost half of Job Seekers are on Mobile Devices traffic to Glassdoor comes from those on mobile devices 42% Confidential and Proprietary © Glassdoor, Inc. 2008-2014
  18. 18. We’ve Become the Fastest Growing Career Site Glassdoor has become an indispensable tool for modern job seekers “ – Josh Bersin, Bersin by Deloitte Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Clicks 176% 140% 120% 100% 80% 60% 40% 20% 0% -20% -40% Mar Apr May Jun Jul Aug “ Visits 76% Content 84% Mobile Users 141%
  19. 19. How Job Seekers Land on Glassdoor Confidential and Proprietary © Glassdoor, Inc. 2008-2014 20
  20. 20. What Insight do Job Seekers Get? 80% Approve Confidential and Proprietary © Glassdoor, Inc. 2008-2014 21 48% job seekers in US use Glassdoor when searching for jobs Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com 3.5k Reviews Reviews 3.3 “Opportunity like nowhere else”
  21. 21. How Glassdoor influences your Recruiting Funnel LinkedIn HeadHunter Monster InMail Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Awareness Candidate is made aware of an opportunity glassdoor.com Indeed Not Aware Consideration Candidate researches and considers the opportunity Company & CEO Ratings Open Positions Employee Reviews Informed Interview Candidate prepares for the interview process Interview Reviews & Experience Interview Questions Prepared Offer Candidate decides whether to accept or decline an offer Salary Comparison Benefits Review Hired Hire Candidate becomes an employee and posts a review Employee Review Evangelist
  22. 22. The Power of Responding to Reviews Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 23
  23. 23. How Glassdoor Helps Employers 1. Employer Branding – Free Employer Account (employers.glassdoor.com) & OpenCompany – Enhanced Profile Confidential and Proprietary © Glassdoor, Inc. 2008-2014 24 2. Job Advertising – Single Job Posting from $149 – Job Slots 3. Display Advertising – Homepage & Profile Banners – Competitor Retargeting
  24. 24.  Mobile Optimized  Reviews  Ratings  Salaries  Interviews  Jobs  Benefits  Followers  Company Updates  Social Media Feeds Confidential and Proprietary © Glassdoor, Inc. 2008-2014 25
  25. 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 26 Key Takeaways  Be Careful what you print on office printers!  Reviews & Ratings are not a new concept  Employer Brand is key to influencing Job Seekers  Tell Your Story and stand out  Mobile is ~50% of your traffic – Optimize!  Responding to Reviews is Powerful  Sign up for your Free Employer Account http://employers.glassdoor.com
  26. 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 27 Agenda 08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor 09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black 09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint 09:40-09:50am Break 09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite 10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot 10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor 10:50am-11:00am Networking

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