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10 Free Steps to Improve Your Employer Brand

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Looking to improve your employer brand but don't have the budget? Here are 10 FREE ways to improve your employer brand now.

Published in: Recruiting & HR
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10 Free Steps to Improve Your Employer Brand

  1. 1. #Glassdoor 10 FREE STEPS TO IMPROVE YOUR EMPLOYER BRAND
  2. 2. #Glassdoor Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  3. 3. #Glassdoor Featured Speaker Alicia Garibaldi Senior Content Marketing Manager at Glassdoor and Author of Employer Branding for Dummies®, Glassdoor Special Edition alicia@glassdoor.com
  4. 4. #Glassdoor Respond to Reviews1
  5. 5. #Glassdoor Respond to Reviews Step 1 Join the conversation Compliment the good and appreciate the bad Show candidates that you value and are receptive to employee feedback
  6. 6. #Glassdoor Get Social2
  7. 7. #Glassdoor Get Social Step 2 Create a presence on social Highlight company awards, holidays and milestones Encourage your employees to have a voice and use searchable hashtags
  8. 8. #Glassdoor Utilize Photos and Videos3
  9. 9. #Glassdoor Utilize Photos and Videos Step 3 Encourage viral photos and videos in all departments Show the real “you” on a career blog or through social posts Let employees be who they are
  10. 10. #Glassdoor Treat Every Candidate Like a Customer 4
  11. 11. #Glassdoor Treat Every Candidate Like a Customer Step 4 Audit interview reviews Always close the loop with candidates Respond to interview reviews
  12. 12. #Glassdoor Get Involved in the Community5
  13. 13. #Glassdoor Get Involved in the Community Step 5 Get your employees involved in the community Build CSR programs Post a calendar to promote company involvement
  14. 14. #Glassdoor Ask for Feedback6
  15. 15. #Glassdoor Ask for Feedback Step 6 Don’t wait until review cycles to ask for feedback Encourage constant feedback Take the good with the bad
  16. 16. #Glassdoor Adapt Based on Feedback7
  17. 17. #Glassdoor Adapt Based on Feedback Step 7 Employer branding is not set it and forget it Test messaging and get employee buy-in Create work hours that cater to your evolving work environment
  18. 18. #Glassdoor Reinforce Your Core Values8
  19. 19. #Glassdoor Reinforce Your Core Values Step 8 Include in your EVP Create a sense of purpose for employees Empower employees to be an active part
  20. 20. #Glassdoor Encourage Employees to Become Brand Ambassadors 9
  21. 21. #Glassdoor Encourage Employees to Become Brand Ambassadors Step 9 Encourage employees to wear company gear Involve employees in the hiring process Utilize referral programs
  22. 22. #Glassdoor Celebrate Company and Team Wins 10
  23. 23. #Glassdoor Celebrate Company and Team Wins Step 10 Celebrate your wins and company holidays Plan activities outside of work Keep your employees healthy and happy
  24. 24. #Glassdoor Pro Tip Download Employer Branding for Dummies to help you with your strategy!
  25. 25. #Glassdoor
  26. 26. #Glassdoor Questions? Alicia Garibaldi alicia@glassdoor.com @albagaribaldi

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