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Law Firm Marketing is NOT a department

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This presentation explains the role and importance of strategic marketing in law firms and other professional service practices. It shows that while strategy is determined by the partners, its implementation is the responsibility of every employee in the firm

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Law Firm Marketing is NOT a department

  1. 1. LAW FIRM MARKETING IS NOT A DEPARTMENT Investing Today For Tomorrow
  2. 2. <ul><li>“ We can have great talent, products, prices and advertising. But if that sales clerk at the end of the line fails, everything fails . The buyer doesn’t return. And, if the buyer suffers a bad experience, he tells his friends not to come either ” </li></ul>Albert Schneider-Seasonal Concepts (USA)
  3. 3. <ul><li>“ It’s only in the past several years that firms have finally realised the benefits of effective marketing and business development strategy. And only recently have they accepted that marketing is a core, strategic function in the modern law firm” </li></ul>Kate Clifton (Editor) LegalMarketing
  4. 4. <ul><li>“ Simply put, the marketing department is the war room to create and manage the marketing strategy. The real work of physically marketing the firm rests on the shoulders of the firm’s professionals and staff ” </li></ul>Sean Bosse-Law Firm Marketing Is Not A Department- GhostDigest(2005)
  5. 5. WHAT IS STRATEGIC LAW FIRM MARKETING (SLFM) ?
  6. 6. <ul><li>It’s the process of balancing the Firm’s need for profit & the benefits required by clients, through the provision of products & services so as to ensure growth, competitive advantage & shareholder value </li></ul>
  7. 7. WHY IS IT IMPORTANT ?
  8. 8. COMETITION POLITICS CLIENTS ECONOMY TECHNOLGY SOCIAL
  9. 9. WHERE DOES SLFM FIT IN ?
  10. 10. STRATEGIC PLANNING “ WHO ARE WE” ? ( CURRENT POSITION) <ul><li>“ WHO DO WE WANT TO BE”? </li></ul><ul><li>“ WHERE DO WE WANT TO BE”? </li></ul><ul><ul><li>GROWTH </li></ul></ul><ul><ul><li>MARKET SHARE </li></ul></ul><ul><ul><li>PROFIT </li></ul></ul><ul><ul><li>SHAREHOLDER VALUE </li></ul></ul>Gap Analysis S.W.O.T . Strategic Plan START FINISH Situational Analysis Positional Analysis S= Strength W= Weakness O= Opportunity T= Threat
  11. 11. Business Structuring Business Development Marketing Technology Training & Recruitment Client Management Branding Team Building Business Planning & Strategy The Business of Law Financing
  12. 12. LAW FIRM MARKETING STRUCTURE STRATEGIC PLANNING & MANAGEMENT BUSINESS DEVELOPMENT & RAINMAKING BRAND BUILDING & MANAGEMENT CRM (CLIENTS & STAFF)
  13. 13. LAW FIRM DYNAMICS UNIQUE SELLING POINT ( USP ) FIRM’S COMPETITIVE ADVANTAGE <ul><li>EXTERNAL MARKET </li></ul><ul><li>CLIENTS </li></ul><ul><li>PUBLIC </li></ul><ul><li>COMPETITORS </li></ul><ul><li>INTERNAL MARKET </li></ul><ul><li>STAFF </li></ul><ul><li>RESOURCES </li></ul><ul><li>CULTURE </li></ul><ul><li>TECHNOLGY </li></ul><ul><li>WORKFLOW </li></ul><ul><li>COMMUNICATION </li></ul><ul><li>SERVICES </li></ul><ul><li>PRODUCTS </li></ul><ul><li>SERVICE PROVIDERS </li></ul>
  14. 14. COMMUNICATING THE USP <ul><li>BRAND </li></ul><ul><li>MEDIA </li></ul><ul><li>PUBLIC RELATIONS </li></ul><ul><li>COMMUNICATIONS </li></ul><ul><li>STAFF </li></ul><ul><li>SERVICE DELIVERY </li></ul><ul><li>BUSINESS DEVELOPMENT </li></ul>
  15. 15. HOW DO WE MEASSURE?
  16. 16. AUDIT “ Who Are We?” Internal / External PLANNING “ Who do we want to be?” “ Where do we cant to be?” <ul><li>STRATEGIC PLANNING </li></ul><ul><li>Brand Blue Print </li></ul><ul><li>Business Development Plan </li></ul>REVIEW & REVISE <ul><li>IMPLEMENTATION </li></ul><ul><li>Internal & External </li></ul><ul><li>PRO- Maintenance </li></ul><ul><li>Communications </li></ul>BUDGET Allocation & Spend 2 / 3 YEARS Every Year
  17. 17. YOUR INPUT <ul><li>Practice and perfect your legal skills </li></ul><ul><li>Remember: Legal skills are not enough </li></ul><ul><li>Understand and “Buy-In” to the business strategy </li></ul><ul><li>Be responsible for marketing, PRO, CRM and BD </li></ul><ul><li>Run your practice like a business-always ask,” why will Mr.XXXX want to do business with me?” </li></ul><ul><li>Constantly improve yourself and your practice </li></ul><ul><li>Understand :Marketing=Core Strategy </li></ul>
  18. 18. MARKETING IS NOT A DEPARTMENT <ul><li>A law firm does not have a marketing department </li></ul><ul><li>Marketing is a core strategy-”we are all responsible to implement” </li></ul><ul><li>Be Creative. Be Bold. Be Innovative </li></ul><ul><li>Lead and they will follow </li></ul><ul><li>Law is still a profession-Don’t sell Baked Beans </li></ul>
  19. 19. CONTACT <ul><li>contact us if we can help you develop your marketing strategy </li></ul><ul><li>contact sean on: </li></ul><ul><li>[email_address] </li></ul>
  20. 20. NOTICE <ul><li>Copyright Notice © 2008 All rights reserved </li></ul><ul><li>You may copy, distribute and reference this presentation on condition that you clearly indicate that Glass Rock strategic brand agency is the owner hereof. </li></ul><ul><li>We would appreciate it if you will make available to whoever wants it, our contact details </li></ul><ul><li>If you would like us to undertake a brand audit or assistance with a brand strategy or for any form of marketing and strategic brand training, please contact us via email. </li></ul><ul><li>If you have any questions, please contact Sean on [email_address] </li></ul>

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