Group 99 Presentation Sean Guilfoyle Melissa Keane Domhnall Mac Amhlaigh Ann Marie Moffatt S
IntroductionS For our presentation we are introducing Carton House Hotel.S Carton House Hotel is located just outside the town of Maynooth.S It was built in 1170 and it was once the home of the Duke of Leinster and the Earl of Kildare.S It was Irelands best known Georgian landscapes and is now a luxurious 4 star hotel with two golf courses.
Search Engine OptimisationS SEO involves improving the visibilities of a web page allowing it to appear more frequently in a search engine.S Example: Carton House Hotel associated with golf breaks, Spa breaks and weddings.
Online AdvertisingS One method of online advertising that Carton House Hotel utilises very well is search advertisements.S The second form of online advertising that Carton House Hotel uses is social media advertising.
MeasurementS Measurement is about being able to accurately gauge how successful your Facebook, Twitter or YouTube page are.S Carton House Hotel has a active Facebook, Twitter and youtube page with regular updates and posts.S These factors would give Carton House Hotel a high Klout score,S Carton House Hotel should use their customers with high Klout scores as peer to peer advertising can be 90 percent + more affective than normal advertising.
RecommendationsS Mobile Phone App – Android DevelopmentS Development of Display Advertising – IRFUS Consumer Forum Page - BloggingS Social Media – YouTube Development
S Carton House Hotel: http://www.cartonhouse.com/S Facebook: https://www.facebook.com/#!/CartonHouseIrelandS YouTube: : http://www.youtube.com/user/cartonhousehotelS Twitter: https://twitter.com/#!/CartonHouse