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SCUDERIA FERRARI
ON SOCIAL MEDIA
TODAY
3’800’000 Followers
1’200’000 Followers
435’000 Followers
COMPETITORS
ON SOCIAL MEDIA
LIKES TO THE PAGE: 89.848.304 / 3.829.856
POSTS: 10,67 / 0,86
LIKES: 1.164.047 / 8.624
SHARES: 40.974 / 385
COMMENTS: 8.73...
LIKES TO THE PAGE: 86.590.984 / 3.829.856
POSTS: 5,14 / 0,86
LIKES: 517.975 / 8.624
SHARES: 11.641 / 385
COMMENTS: 8.007 /...
LIKES TO THE PAGE: 67.755.083 / 3.829.856
POSTS: 6,64 / 0,86
LIKES:472.538 / 8.624
SHARES: 14.206 / 385
COMMENTI: 13.147 /...
LIKES TO THE PAGE: 8.196.031 / 3.829.856
POSTS: 8,76 / 0,86
LIKES: 62.855 / 8.624
SHARES: 4.733 / 385
COMMENTS: 2.921 / 86...
LIKES TO THE PAGE: 10.729.693 / 3.829.856
POSTS: 1,71 / 0,86
LIKES: 6.795 / 8.624
SHARESI: 374 / 385
COMMENTS: 77 / 86
FOL...
HIGHLIGHTS
GROWTH: 0,33%
Mercedes has a 0,37% on the
same period.
Every post is liked by
1 follower every 353.
Barcelona h...
HIGHLIGHTS
GROWTH: 4,5%
Mercedes has a 3,07% on the
same period.
Dallas and Barcelona post more
contents during matchday. ...
HIGHLIGHTS
GROWTH: 0,57%
Mercedes has a 0,87% on the
same period while Dallas has
1,18%
Retweets: 1/5600
Dallas has 1/1150...
STRATEGY
1. Programmation
2. Specific contents for specific socialS
3. Follow the trend
ENGAGEMENTCREATE
FLASHMOB
FERRARI PREMIERE
#FEELFERRARI
REALIZED BY:
VincenzoCaccavale
MarioFiumara
RiccardoNova
GiuseppePappini
AndreaRubiolo
AndreaScialè
FrancescoSottile
Greta...
Ferrari-Gruppo2
Ferrari-Gruppo2
Ferrari-Gruppo2
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Ferrari-Gruppo2

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Ferrari-Gruppo2

  1. 1. SCUDERIA FERRARI ON SOCIAL MEDIA TODAY
  2. 2. 3’800’000 Followers 1’200’000 Followers 435’000 Followers
  3. 3. COMPETITORS ON SOCIAL MEDIA
  4. 4. LIKES TO THE PAGE: 89.848.304 / 3.829.856 POSTS: 10,67 / 0,86 LIKES: 1.164.047 / 8.624 SHARES: 40.974 / 385 COMMENTS: 8.737 / 86 FOLLOWERS: 16.639.908 / 1.202.572 TWEETS: 42,15 / 1 LIKES: 34.841 / 474 RETWEETS: 17.683 / 213 FOLLOWERS: 27.378.726 / 436.374 POSTS: 7,93 / 0,40 LIKES: 3.050.711 / 5426 COMMENTS: 11.228 / 20 EXISTING ACCOUNT / NO ACCOUNT
  5. 5. LIKES TO THE PAGE: 86.590.984 / 3.829.856 POSTS: 5,14 / 0,86 LIKES: 517.975 / 8.624 SHARES: 11.641 / 385 COMMENTS: 8.007 / 86 FOLLOWERS: 18.056.558 / 1.202.572 TWEETS: 11,93 / 1 LIKES: 12.797 / 474 RETWEETS: 7.956 / 213 FOLLOWERS: 25.087.802 / 436.374 POSTS: 1,21 / 0,40 LIKES: 552.900 / 5426 COMMENTS: 5.451 / 20 EXISTING ACCOUNT / NO ACCOUNT
  6. 6. LIKES TO THE PAGE: 67.755.083 / 3.829.856 POSTS: 6,64 / 0,86 LIKES:472.538 / 8.624 SHARES: 14.206 / 385 COMMENTI: 13.147 / 86 FOLLOWERS: 6.836.482 / 1.202.572 TWEETS: 17,5 / 1 LIKES: 20.188 / 474 RETWEETS: 19.856 / 213 FOLLOWERS: 8.969.418 / 436.374 POSTS: 3,86 / 0,40 LIKES: 641.920 / 5426 COMMENTS: 8.196 / 20 EXISTING ACCOUNT / NO ACCOUNT
  7. 7. LIKES TO THE PAGE: 8.196.031 / 3.829.856 POSTS: 8,76 / 0,86 LIKES: 62.855 / 8.624 SHARES: 4.733 / 385 COMMENTS: 2.921 / 86 FOLLOWERS: 1.570.066 / 1.202.572 TWEETS: 17,6 / 1 LIKES: 5.794 / 474 RETWEETS: 2.637 / 213 FOLLOWERS: 1.537.265 / 436.374 POSTS: 2,93 / 0,40 LIKES: 88.238 / 5426 COMMENTS: 1.265 / 20 EXISTING ACCOUNT / NO ACCOUNT
  8. 8. LIKES TO THE PAGE: 10.729.693 / 3.829.856 POSTS: 1,71 / 0,86 LIKES: 6.795 / 8.624 SHARESI: 374 / 385 COMMENTS: 77 / 86 FOLLOWERS: 1.294.503 / 1.202.572 TWEETS: 2,62 / 1 LIKES: 494 / 474 RETWEETS: 249 / 213 FOLLOWERS: 783.965 / 436.374 POSTS: 2,23 / 0,40 LIKES: 22.648 / 5426 COMMENTS: 46 / 20 NO ACCOUNT / NO ACCOUNT
  9. 9. HIGHLIGHTS GROWTH: 0,33% Mercedes has a 0,37% on the same period. Every post is liked by 1 follower every 353. Barcelona has 1/819 . Every post is shared by 1 follower every 8’500. Dallas has 1/17’300.
  10. 10. HIGHLIGHTS GROWTH: 4,5% Mercedes has a 3,07% on the same period. Dallas and Barcelona post more contents during matchday. On the other hand Ferrari never posts in two consecutive days. Every post is liked by 1 follower every 30. Mercedes has 1/74. .
  11. 11. HIGHLIGHTS GROWTH: 0,57% Mercedes has a 0,87% on the same period while Dallas has 1,18% Retweets: 1/5600 Dallas has 1/1150 It should be the official channel for breaking news and updates.
  12. 12. STRATEGY 1. Programmation 2. Specific contents for specific socialS 3. Follow the trend
  13. 13. ENGAGEMENTCREATE
  14. 14. FLASHMOB
  15. 15. FERRARI PREMIERE
  16. 16. #FEELFERRARI
  17. 17. REALIZED BY: VincenzoCaccavale MarioFiumara RiccardoNova GiuseppePappini AndreaRubiolo AndreaScialè FrancescoSottile GretaSpagnulo AlessandraTarantani FilippoTarducci TommasoTartarini PierfilippoTomei AlbertoTrincucci TommasoTurci MaurizioVacca AntonioVallelonga

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