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As a content marketer, I have always considered #design as the best friend of content... Can better design bring more conversions and content consumption? The simple answer is yes.
In the past, when working on the creation of #contenthubs, #blogs, newsletters and content destinations of known international firms, I realised I was going beyond the boundaries of content marketing and design, touching a new ‘undiscovered' domain.
Why do web visitors and content consumers behave the way they do? What can drive readers' behaviour and facilitate content consumption? I realised soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors’ attention.
Other questions came soon to my mind:
- How can I apply psychology to design?
- Isn’t persuasion a bad word, or even a dark art?
- And what does it look like to design without considering users’ psychology?
This presentation answers some of these questions.
Also check the post: http://contentacrossborders.com/how-to-apply-psychology-to-design-and-content-marketing/