Design-driven companies outperform S&P by 228% over ten years (source: the ‘DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey. Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.