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Product Canvas Step-by-Step

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Product Canvas Step-by-Step

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Creation and refinement of the product backlog can be achived in different ways.

Roman Pichler, in is post originally written in Jul, 16 2012 - http://www.romanpichler.com/blog/agile-product-innovation/the-product-canvas , has proposed a really interesting approach: use canvas to create and share product vision and product backlog creation and refinement.

I used this approach for a while with cool results.
These slides are a step-by-step introduction of the tool.

Please send me feedbacks to correct and improve it!

You can use these slides under Creative Commons Attribution-ShareAlike 3.0 Unported License.

Creation and refinement of the product backlog can be achived in different ways.

Roman Pichler, in is post originally written in Jul, 16 2012 - http://www.romanpichler.com/blog/agile-product-innovation/the-product-canvas , has proposed a really interesting approach: use canvas to create and share product vision and product backlog creation and refinement.

I used this approach for a while with cool results.
These slides are a step-by-step introduction of the tool.

Please send me feedbacks to correct and improve it!

You can use these slides under Creative Commons Attribution-ShareAlike 3.0 Unported License.

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Product Canvas Step-by-Step

  1. 1. PRODUCT INNOVATION USING CANVAS. A STEP-BY-STEP GUIDE. Product  Idea   Capture  and  validate  ini2al  assump2on   By  Giulio  Rooggero  CC  3.0  -­‐  Work  derived  by  Roman  Pichler  work    h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board  CC  3.0     Product vision Business model canvas Product canvas Define  the  business  model   Define  the  product  features  
  2. 2. Introduc2on   Crea2on  and  refinement  of  the  product  backlog  can  be  achived  in  different   ways.     Roman  Pichler,  in  is  post  originally  wriBen  in  Jul,  16  2012  -­‐   hBp://www.romanpichler.com/blog/agile-­‐product-­‐innova2on/the-­‐product-­‐ canvas  ,  has  proposed  a  really  interes2ng  approach:  use  canvas  to  create  and   share  product  vision  and  product  backlog  crea2on  and  refinement.     I  used  this  approach  for  a  while  with  cool  results.   These  slides  are  a  step-­‐by-­‐step  introduc2on  of  the  tool.     Please  send  me  feedbacks  to  correct  and  improve  it!     You  can  use  these  slides  under  Crea2ve  Commons  ABribu2on-­‐ShareAlike  3.0   Unported  License.  
  3. 3. Product  Vision  Board  –  Ini2al  assump2ons   Vision Statement Who is for? Needs TOP Features Business expectations Write  in  one  sentence  the  aim  of  the  product   What  are  the   needs  that  this   product  will   sa4sfy?   List  of  main   features  of  the   product   What  are  the  values   that  this  product  will   generate  for  the   company?     Values  can  be  profit,   market  share,  cost   saving,  improve  KPIs   and  so  on..   Barriers Impediments  to   sa4sfy  these  needs   Impediments  to   reach  these  values   Who is out? List  eventually  who  is   not  the  target   barrieRs List  people  who  are   the  target  of  the   product.     People  may  be   cutsomers,  end-­‐users,   internal  users  …  all   stakeholders  that  will   are  impacted  by  the   product.  Use  roles  to   iden4fy  them  
  4. 4. Product  Canvas  –  Create  the  product  backlog   Vision Statement personas How personas live the product User stories Write  in  one  sentence  the  aim  of  the  product   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Detailed  features  of  the   product  backlog   epics High  level   main   features  of   the  product   Name Product  or  Service  name   name   background   needs   name   background   needs   name   background   needs   Ac2on  1   Ac2on  2   Ac2on  3   Ac2on  1   Ac2on  2   Ac2on  3   constrains External  constrains   design Visual  design  
  5. 5. Product  Canvas   Insights from User feedbacks Product    increment     or     MVP   ON THE BASE OF THE PRODUCT CANVAS A CONTIUNUOUS LEARNING CYCLE LIVE.
  6. 6. Step-­‐by-­‐step  example*  –  The  Home  App   Show  on  a   mobile  status   of  home   Product  Idea   *derived  by  a  real  use  case  
  7. 7. Product vision
  8. 8. Vision Statement Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home  
  9. 9. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home  
  10. 10. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home   Who is out? Foreign  
  11. 11. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home   Who is out? Foreign   Needs Know  if  there  are   problems  at  home     Control  device   remotely     Be  alerted   immediately  if   cri4cal  events   happen      
  12. 12. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home   Who is out? Foreign   Needs Know  if  there  are   problems  at  home     Control  device   remotely     Be  alerted   immediately  if   cri4cal  events   happen       Barriers Usability     Real4me  
  13. 13. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home   Who is out? Foreign   Needs Know  if  there  are   problems  at  home     Control  device   remotely     Be  alerted   immediately  if   cri4cal  events   happen       Barriers Usability     Real4me   TOP Features Show  current   events     Filter  events     Show  video  of   home     Localize  an  event     Manage  an  event     Browse  events   history  
  14. 14. Vision Statement Who is for? Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home   Who is out? Foreign   Needs Know  if  there  are   problems  at  home     Control  device   remotely     Be  alerted   immediately  if   cri4cal  events   happen       Barriers Usability     Real4me   TOP Features Show  current   events     Filter  events     Show  video  of   home     Localize  an  event     Manage  an  event     Browse  events   history   Business expectations Sell  more  home   automa4on  systems     Reduce  the  cost  of   home  automa4on   system  because  it  is  no   more  need  of  fix  panels     Increase  market  share   with  a  cool  product  
  15. 15. Vision Statement Who is for? Needs TOP Features Business expectations Know  if  there  are   problems  at  home     Control  device   remotely     Be  alerted   immediately  if   cri4cal  events   happen       Show  current   events     Filter  events     Show  video  of   home     Localize  an  event     Manage  an  event     Browse  events   history   Sell  more  home   automa4on  systems     Reduce  the  cost  of   home  automa4on   system  because  it  is  no   more  need  of  fix  panels     Increase  market  share   with  a  cool  product   Barriers Usability     Real4me   Reliability     Trust   Who is out? Foreign   barrieRs Housedold     Private  guards     Parents   Product  Vision  Board  –  Ini2al  assump2ons   Provide  a  mobile  applica4on  to  monitor  and  control  home  
  16. 16. Product canvas
  17. 17. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App   Product  Canvas  
  18. 18. personas gianni   40  years   old   Single   Tech  expert     Private   guardian  of   the  house   Be  alerted   of  cr2cal   problems     Ack  event   Product  Canvas   Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App  
  19. 19. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App   Product  Canvas   personas gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   Be  alerted   of  cri2cal   problems     Ack  event  
  20. 20. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App   Product  Canvas   personas gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   Be  alerted   of  cri2cal   problems     Ack  event   anna   Monitor   home     Visualize   video   35  years   Married   Accurate   Wife  and   owner  of   the  house    
  21. 21. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App   Product  Canvas   personas gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   Be  alerted   of  cri2cal   problems     Ack  event   anna   Monitor   home     Visualize   video   35  years   Married   Accurate   Wife  and   owner  of   the  house     jean   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on  
  22. 22. Vision Statement Provide  a  mobile  applica4on  to  monitor  building  status  Name The  Home  App   Product  Canvas   personas gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   Be  alerted   of  cri2cal   problems     Ack  event   anna   Monitor   home     Visualize   video   35  years   Married   Accurate   Wife  and   owner  of   the  house     jean   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Alert!   Check   Ack   How personas live the product Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.  
  23. 23. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas  
  24. 24. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas   Problem   Check   Solve  
  25. 25. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas   Problem   Check   Solve   epics Events   History   Single  event   Control   devices   Video   No4fica4on  
  26. 26. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas   Problem   Check   Solve   epics Events   History   Single  event   Control   devices   Video   No4fica4on   design
  27. 27. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas   Problem   Check   Solve   epics Events   History   Single  event   Control   devices   Video   No4fica4on   design constrains Real4me  
  28. 28. Vision Statement personas How personas live the product Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas   Problem   Check   Solve   epics Events   History   Single  event   Control   devices   Video   No4fica4on   design constrains Real4me   User stories
  29. 29. Vision Statement personas How personas live the product User stories Provide  a  mobile  applica4on  to  monitor  building  status   Describe  how  the  various  personas  interact   with  the  product  sa4sfying  their  needs.   epics Events   History   Single  event   Control   devices   Video   No4fica4on   Name The  Home  App   gianni   40  years   Single   Tech  expert   Private   guardian  of   the  house   anna   jean   Alert!   Check   Ack   Problem   Check   Solve   constrains Real4me   design Be  alerted   of  cri2cal   problems     Ack  event   35  years   Married   Accurate   Wife  and   owner  of   the  house     Monitor   home     Visualize   video   65  years   Re2red     Dad  of   anna       Fix  a   problems   when  anna   is  in   vaca2on   Product  Canvas  
  30. 30. REAL EXAMPLE OF PRODUCT CANVAS ON WHITE BOARD
  31. 31. PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION
  32. 32. … AND THE FINAL RESULT
  33. 33. OTHER EXAMPLES DURING THE GAME…
  34. 34. OTHER EXAMPLES DURING THE GAME…
  35. 35. This  is  not  the  end  …   …  is  just  the  begin  of  your  journey!   Canvas  is  not  only  a  board;  Agile  is  not  only  Vision.     Be  curios,  respect  people  and  improve,  always!    
  36. 36. Credits   V0.1  –  alpha   by  Giulio  Roggero  –  Crea2ve  Common  3.0  BY-­‐SA  License  –  hBp://www.isolasocware.it  -­‐  hBp://www.intre.it   giulio.roggero@isolasocware.it  hBp://it.linkedin.com/in/giulioroggero  hBps://twiBer.com/giulioroggero         Work  inspired  by  great  slides  and  posts  wriBen  by  Roman  Pichler  work     h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board       Graphics  elements  by  Emanuele  Mantovani  -­‐  hBp://emanuelemantovani.com/          

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