1. THE DESIGN SPRINT
WORK SMARTER, NOT HARDER

2. Giulio Michelon
Entrepreneur + Designer + Nerd
• Co-founder of Belka
• Co-founder of Speck&Tech
Medium
@giuliomichelon
Facebook
@giuliomichelon
Once speaker for TEDx. I like dogs.

3. WHAT IS THE
DESIGN SPRINT?

6. through design, prototyping, and testing ideas with
customers. Developed at GV, it’s a “greatest hits” of
business strategy, innovation, behavior science, design
thinking, and more—packaged into a battle-tested
process that any team can use.

7. with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinking, and more—packaged into a battle-
tested process that any team can use.

8. with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinking, and more—packaged into a battle-
tested process that any team can use.
sounds interesting

10. IT’S BEEN
APPLIED IN
DIFFERENT
CONTEXTS AND
COMPANIES

18. 1Idea
2
Build
3 Launch
4
Learn

19. 1Idea
2
Build
3 Launch
4
Learn

20. HOW?

21. GET A TEAM
no more than 7 people

22. GET A TEAM
no more than 7 people
get a room too
(with a whiteboard)

23. 👑

24. NO TECHNOLOGY*
Post-it, paper and whiteboards only.
*except on day 4

25. NO OTHER WORK
📅

27. DEFINE A
LONG-TERM
GOAL
E.g. I’d like to be like Beyoncé

28. MAKE A MAP
This will be a simple diagram with around 5-15 steps.

29. PICK A TARGET
Choose a customer type and a focus on the map.

30. • Talk with the experts
TALK WITH
EXPERTS

33. #PICOFTHEDAY#

34. EVERYONE CAN
SKETCH
Ugly is ok

35. GROUP
BRAINSTORM
DOESN’T WORK
SO BETTER
SKETCH ALONE

40. STORYBOARD

42. a prototype in
JUST ONE DAY?

44. This looks legit to me!

46. If your product is on a
screen,
try tools like
Keynote or PowerPoint and
InVision or Marvel.

47. If it’s on
paper,
design it with
Keynote, PowerPoint,
or Word.

48. If it’s a
service,
use your sprint team as
actors.

49. If it’s a
physical space,
modify an
existing space.

50. If it’s an
object,
modify an
existing object,
3D print a prototype,
or prototype the marketing.

52. Interview 5 customers

53. The team watches over video
from another room.

54. HIGHLIGHTS
FROM MY
EXPERIENCE

55. Medium
@giuliomichelon
Facebook
@giuliomichelon
Twitter
@giulio_michelon
T. HANKS
BELKA

56. PS
BELKA
BELKA IS HIRINGwww.belka.us/lavora-con-noi/
…or just talk to me later $