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THE DESIGN SPRINT
WORK SMARTER, NOT HARDER
Giulio Michelon
Entrepreneur + Designer + Nerd
• Co-founder of Belka
• Co-founder of Speck&Tech
Medium

@giuliomichelon
Fa...
WHAT IS THE
DESIGN SPRINT?
through design, prototyping, and testing ideas with
customers. Developed at GV, it’s a “greatest hits” of
business strateg...
with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinkin...
with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinkin...
IT’S BEEN
APPLIED IN
DIFFERENT
CONTEXTS AND
COMPANIES
1Idea
2
Build
3 Launch
4
Learn
1Idea
2
Build
3 Launch
4
Learn
HOW?
GET A TEAM
no more than 7 people
GET A TEAM
no more than 7 people

get a room too
(with a whiteboard)
👑
NO TECHNOLOGY*
Post-it, paper and whiteboards only.
*except on day 4
NO OTHER WORK
📅
DEFINE A 

LONG-TERM
GOAL
E.g. I’d like to be like Beyoncé
MAKE A MAP
This will be a simple diagram with around 5-15 steps.
PICK A TARGET
Choose a customer type and a focus on the map.
• Talk with the experts
TALK WITH
EXPERTS
#PICOFTHEDAY#
EVERYONE CAN
SKETCH
Ugly is ok
GROUP
BRAINSTORM
DOESN’T WORK
SO BETTER
SKETCH ALONE
STORYBOARD
a prototype in
JUST ONE DAY?
This looks legit to me!
If your product is on a
screen,
try tools like
Keynote or PowerPoint and
InVision or Marvel.
If it’s on
paper,
design it with
Keynote, PowerPoint,
or Word.
If it’s a
service,
use your sprint team as
actors.
If it’s a
physical space,
modify an
existing space.
If it’s an
object,
modify an
existing object,
3D print a prototype,
or prototype the marketing.
Interview 5 customers
The team watches over video
from another room.
HIGHLIGHTS
FROM MY
EXPERIENCE
Medium

@giuliomichelon
Facebook

@giuliomichelon
Twitter

@giulio_michelon
T. HANKS
BELKA
PS
BELKA
BELKA IS HIRINGwww.belka.us/lavora-con-noi/

…or just talk to me later $
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
Design sprint - What is it and how it works
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Design sprint - What is it and how it works

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The Design Sprint is a technique developed in Google Ventures to answer critical business questions in five days. You will understand the process of the technique and learn how it works.

Published in: Design

Design sprint - What is it and how it works

  1. 1. THE DESIGN SPRINT WORK SMARTER, NOT HARDER
  2. 2. Giulio Michelon Entrepreneur + Designer + Nerd • Co-founder of Belka • Co-founder of Speck&Tech Medium
 @giuliomichelon Facebook
 @giuliomichelon Once speaker for TEDx. I like dogs.
  3. 3. WHAT IS THE DESIGN SPRINT?
  4. 4. through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
  5. 5. with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle- tested process that any team can use.
  6. 6. with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle- tested process that any team can use. sounds interesting
  7. 7. IT’S BEEN APPLIED IN DIFFERENT CONTEXTS AND COMPANIES
  8. 8. 1Idea 2 Build 3 Launch 4 Learn
  9. 9. 1Idea 2 Build 3 Launch 4 Learn
  10. 10. HOW?
  11. 11. GET A TEAM no more than 7 people
  12. 12. GET A TEAM no more than 7 people
 get a room too (with a whiteboard)
  13. 13. 👑
  14. 14. NO TECHNOLOGY* Post-it, paper and whiteboards only. *except on day 4
  15. 15. NO OTHER WORK 📅
  16. 16. DEFINE A 
 LONG-TERM GOAL E.g. I’d like to be like Beyoncé
  17. 17. MAKE A MAP This will be a simple diagram with around 5-15 steps.
  18. 18. PICK A TARGET Choose a customer type and a focus on the map.
  19. 19. • Talk with the experts TALK WITH EXPERTS
  20. 20. #PICOFTHEDAY#
  21. 21. EVERYONE CAN SKETCH Ugly is ok
  22. 22. GROUP BRAINSTORM DOESN’T WORK SO BETTER SKETCH ALONE
  23. 23. STORYBOARD
  24. 24. a prototype in JUST ONE DAY?
  25. 25. This looks legit to me!
  26. 26. If your product is on a screen, try tools like Keynote or PowerPoint and InVision or Marvel.
  27. 27. If it’s on paper, design it with Keynote, PowerPoint, or Word.
  28. 28. If it’s a service, use your sprint team as actors.
  29. 29. If it’s a physical space, modify an existing space.
  30. 30. If it’s an object, modify an existing object, 3D print a prototype, or prototype the marketing.
  31. 31. Interview 5 customers
  32. 32. The team watches over video from another room.
  33. 33. HIGHLIGHTS FROM MY EXPERIENCE
  34. 34. Medium
 @giuliomichelon Facebook
 @giuliomichelon Twitter
 @giulio_michelon T. HANKS BELKA
  35. 35. PS BELKA BELKA IS HIRINGwww.belka.us/lavora-con-noi/
 …or just talk to me later $

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