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Web Writing: Workshop di Scrittura Web ed Editoria Online

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VEDI I VIDEO DEL CORSO:
http://www.youmediaweb.com/2010/11/lavoro-indipendente-e-new-media-corso-alla-fondazione-lelio-basso.html

Presentazione "Web Writing: Workshop di Scrittura Web ed Editoria Online" per il corso tenuto da Giulio Gaudiano e Biagio Tornatore a Roma.

Per informazioni su corsi, lezioni e consulenze di Web Marketing ed Editoria Digitale: http://www.youmediaweb.com.

Sommario degli argomenti trattati:
Pubblicare e Guadagnare con i Blog: Caso di Successo
Editoria Online e Google
Aumentare il Traffico: Visitatori e Posizionamento Google
Posizionamento Google: Page Rank e Fattori SEO
Posizionamento SEO Organico su Nicchie e Coda Lunga
Marketing sui Social Network
Ricerche di Mercato Online
Creazione di Articoli e Testi per il Web
Titoli per Articoli e Contenuti Online e Posizionamento su Google
Come Creare Titoli per il Web: Consigli Utili

Published in: Education
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Web Writing: Workshop di Scrittura Web ed Editoria Online

  1. 1. WEB WRITINGCOME SCRIVERE PER IL WEB COPYRIGHT 2011 (C) GIULIO GAUDIANO - WWW.GIULIOGAUDIANO.COM
  2. 2. C’ERA UNA VOLTA... ✦ Sposata con 2 figlie ✦ Giornalista pubblicista ✦ Collabora con varie riviste ✦ Usa il PC solo per scrivere articoli e controllare l’emailFlavia
  3. 3. 2 ANNI DOPO... ✦ 1 Milione di pagine al mese ✦ Primo posto su Google ✦ 2.000 Eu al mese ✦ 2 redattori ✦ Lavora da casa ✦ Mamma per la 3a voltaRicette-Bimby.com
  4. 4. IL NOSTRO OBIETTIVO
  5. 5. CHI SEI?
  6. 6. COSA FACCIAMO OGGI1. COME FUNZIONA IL WEB2. COME FUNZIONA GOOGLE3. COME SCRIVERE PER IL WEB4. COME FARSI TROVARE ONLINE5. COME GUADAGNARE DAI CONTENUTI6. COME VENDERE PUBBLICITA’ ONLINE
  7. 7. COME FUNZIONA IL WEB?
  8. 8. COME FUNZIONA GOOGLE content AdWords advertising AdSense
  9. 9. EDITORIA ONLINE★ Blog e Siti★ Forum★ eBook e Infoprodotti★ Video★ Applicazioni★ Social Network
  10. 10. VISITATORI
  11. 11. MOTORI DI RICERCA
  12. 12. RANKING FACTORShttp://www.seomoz.org/article/search-ranking-factors
  13. 13. PAGE RANK
  14. 14. APPROCCIO SEO
  15. 15. APPROCCIO ORGANICO
  16. 16. NICCHIE E CODA LUNGACONCORRENZA FOCUS
  17. 17. SOCIAL NETWORK
  18. 18. STUDIARE IL MERCATO Quante persone sono interessate? http://www.google.com/insights/search/# Quanti ne parlano già? http://www.google.it/ Quanti soldi girano?https://adwords.google.com/select/KeywordToolExternal
  19. 19. _+Co nc or re nz a tr ai ns er zio ni st i Contenuti Pubblicati Vo lu m e di i ce r rc a TRIANGOLO DEL SUCCESSO
  20. 20. BREAK! (10 min.)
  21. 21. CREARE TESTI PER IL WEB
  22. 22. COMPETITOR
  23. 23. TARGET E PERSONAE
  24. 24. MODELLI
  25. 25. ELEMENTI DI BASE
  26. 26. TITOLO
  27. 27. ELEMENTI INFLUENZATI1.URL2.TITLE3.IMMAGINE4.LINK ENTRANTI5.SOCIAL MEDIA
  28. 28. INDIVIDUAZIONE DEL TEMA
  29. 29. AMBITO SEMANTICO AdWords
  30. 30. POSIZIONAMENTO
  31. 31. STRUTTURA DEL TITOLOPARTE SINTETICA Come Creare Titoli: Guida con Consigli Pratici PARTE DESCRITTIVA
  32. 32. INTRODUZIONE
  33. 33. CORPO DEL TESTO
  34. 34. SCRIVERE E FORMATTARE
  35. 35. CHUNKING E BOLDING
  36. 36. LINK E ANCHOR TEXT
  37. 37. BREAK! (10 min.)
  38. 38. GUADAGNARE ONLINE
  39. 39. CONTENUTI A PAGAMENTO
  40. 40. FREEMIUM
  41. 41. VENDITA PRODOTTI
  42. 42. PUBBLICITA’
  43. 43. VENDITA DIRETTA
  44. 44. COME VENDERE
  45. 45. COSA VENDERE★ Banner CPM e CPD★ Articoli e Redazionali★ Sponsorizzazioni★ Direct Email Marketing★ Social Media
  46. 46. PUBBLICITA’ CONTESTUALE AdSense
  47. 47. CONCLUDENDO...
  48. 48. GRAZIE! ;-) Giulio Gaudiano www.giuliogaudiano.com giulio.gaudiano@gmail.comBiagio Tornatorebiagio.tornatore@gmail.com

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