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Too much information_final (002)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Too much information_final (002)

  1. 1. Too much information #BTO2015 #trivago Firenze, 03.12.2015 BTO
  2. 2. 2 What is BIG DATA?
  3. 3. 3 BIG DATA is everything which … “ … cannot be contained in only 1 single pc, but needs to run in several synchronized machines and scalable technologies. ” Clemens Valiente trivago Business Intelligence
  4. 4. 250+ booking sites 120+ millions of visitors worldwide 900+ thousand hotel
  5. 5. 300+ Terabyte of travel information stored 250+ Gigabyte produced every day 24+ machines dedicated Data from 55 Countries
  6. 6. 6 Business Intelligence (BI) Mission: Consult and support trivago to make informed decisions by generating business insights from all available data sources and applying rocket science analytics! The Hotel Algorithm
  7. 7. 7 Too much information?
  8. 8. 8 Sky is the limit
  9. 9. 9 There is no limit … The big data system grows as long as you get more data into it, there is no limit anymore on the size of a database. Nowadays most of the storage limitations have been greatly exceeded. But there are still some great challenges to face…
  10. 10. 10 But how much data can you digest? ”… the more numbers you look at, the more noise you get. There is too much information and you can easily get lost. There is a human limit. The so called ”helicopter approach”is needed – from a general overview to details - and that‘s one of the biggest challenges at the moment.” Florian Berger Team leader - trivago Business Intelligence
  11. 11. 11 The data stream extracting knowledge structures from continuous, rapid data records (Data on the fly) How does a purchasing decision effect a new algorithm How hotel price level in a city has changed during a day Where people are searching in that specific moment Which factors make an ideal hotel for people going in summer vacations How far and how many days on avg people are travelling next Christmast Who is mostly searching Rome during the Jubilee Which color and size of a button is more successful Which hotels are more popular in a city
  12. 12. 12 BIG DATA: also a matter of interpretation
  13. 13. A hotel metasearch Italian story #BTO2015 #trivago
  14. 14. 14 The metasearch journey in Italy Quando si pianifica e quanto in anticipo Quanto si spende in media Il processo decisionale in un Metasearch Top destinazioni Le ricerche da mobile
  15. 15. 15 Il lunedì … Lunedì Martedì Mercoledì Giovedì Venerdì Sabato Domenica Italiani: quando pianificano i viaggi © trivago 2015 - Tendenza sulle ricerche Hotel per giorno della settimana, mercato italiano
  16. 16. 16 Alle 22 … 1 2 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Italiani: quale l‘orario preferito per pianificare i viaggi © trivago 2015 - Tendenza sulle ricerche Hotel per ora del giorno, mercato italiano
  17. 17. 17 In che giorno della settimana si pianifica in EU? © trivago 2015 - Tendenza sulle ricerche Hotel per giorno della settimana, mercati internazionali Lunedì Martedì Mercoledì Giovedì Venerdì Sabato Domenica IT FR DE UK ES
  18. 18. 18 Con quanto tempo d'anticipo … © trivago 2015 - Quanto tempo prima si prenota il viaggio per i mercati ES, FR, IT, DE, UK 0 5 10 15 20 25 30 35 40 DE UK IT FR ES
  19. 19. 19 Per tipologia di viaggio … © trivago 2015 - Quanto tempo prima si prenota il viaggio per i mercati ES, FR, IT, DE, UK 0 10 20 30 40 50 60 DE UK IT FR ES DE UK IT FR ES UK DE IT FR ES CityTripViaggidilavoroVacanza
  20. 20. 20 The metasearch journey in Italy Quando si pianifica e quanto in anticipo Quanto si spende in media Il processo decisionale in un Metasearch Top destinazioni Le ricerche da mobile
  21. 21. 21 Quanto si spende in viaggio? © trivago 2015 - Quanto si spende per il pernottamento (indipendentemente dalla durata) in sessione per i mercati ES, FR, IT, DE, UK €0 €50 €100 €150 €200 €250 €300 UK DE IT FR ES
  22. 22. 22 Quanto si spende per tipologia di viaggio © trivago 2015 - Quanto si spende per il pernottamento per tipologia di viaggio per i mercati ES, FR, IT, DE, UK 0 € 100 € 200 € 300 € 400 € 500 € 600 € 700 € 800 € 900 € 1.000 € UK DE IT ES FR UK DE IT ES FR UK DE ES IT FR City Trip Viaggi di lavoro Vacanza
  23. 23. 23 Durata del viaggio in Italia © trivago 2015 - Quanti giorni di soggiorno vengono ricercati in media (indipendentemente dalla tipologia di viaggio) dai mercati ES, FR, IT, DE, UK 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 DE UK ES FR IT
  24. 24. 24 The metasearch journey in Italy Quando si pianifica e quanto in anticipo Quanto si spende in media Il processo decisionale in un Metasearch Top destinazioni Le ricerche da mobile
  25. 25. 25 Tempi decisionali La prima intenzione di acquisto si esprime in 3,2 minuti: ovvero il primo confronto si svolge in questa fase. Il processo di acquisto richiede in media 40 minuti. Filtri/Servizi I filtri più usati in combinazione sono: 1.prezzo/distanza 2.valutazione/categoria 3.prezzo/categoria Qualità del Contenuto Qualità e forza visiva, capacità di attrarre e dare risposte: 1.Qualità/Quantità delle immagini 2.Utilità della descrizione Prezzo/Qualità Il prezzo e la percezione del risparmio per un buon hotel. L‘utente reagisce già all‘1% di "sconto" e il -5% sul listino provoca +15% visite/+50% conversion rate/maggiore visibilità La metasearch si basa su:
  26. 26. 26 Verifica il tuo Hotel su trivago su www.trivago.it/hotelmanager
  27. 27. 27 The metasearch journey in Italy Quando si pianifica e quanto in anticipo Quanto si spende in media Il processo decisionale in un Metasearch Top destinazioni Le ricerche da mobile
  28. 28. 753.096 496.054 598.532 660.797 911.527 1.305.587 986.465 1.049.603 598.119 583.957 28 La meta-ricerca è sempre più mobile © trivago 2015 – Numero di apps iOS e Android trivago scaricate nell‘ultimo anno globalmente +348% crescita 2013-15 di app scaricateOltre 9mio di download nel 201519mio di app trivago in uso nel mondo
  29. 29. 29 Estate: l‘Italia cerca hotel e viaggi su mobile © trivago 2015 – Numero di apps iOS e Android trivago scaricate nell‘ultimo anno in Italia 18.576 18.388 22.887 40.179 37.029 50.201 59.505 80.200 22.590 16.047
  30. 30. 30 Mobile metasearch: USA e Brasile guidano l‘avanzata © trivago 2015 – Proporzione del numero di apps iOS e Android trivago scaricate nell‘ultimo anno globalmente Stati Uniti 20% Brasile 8% Malesia 6% Germania 5% Gran Bretagna 5% India 4%Canada 3% Spagna 3% Taiwan 3% Messico 3% Italia 3% Francia 2% Altri 35% # Paese 1 Stati Uniti 2 Brasile 3 Malesia 4 Germania 5 Gran Bretagna 6 India 7 Canada 8 Spagna 9 Taiwan 10 Messico 11 Italia 12 Francia + Altri 226 Paesi nel mondo
  31. 31. 31 Mobile metasearch: la ricerca è su iPhone © trivago 2015 – Proporzione del traffico smartphone/tablet e iOS/Android globalmente nel 2015 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % Traffico mobile Smartphone Tablet % Sistema operativo iOS Android
  32. 32. 32 The metasearch journey in Italy Quando si pianifica e quanto in anticipo Quanto si spende in media Il processo decisionale in un Metasearch Top destinazioni Le ricerche da mobile
  33. 33. 33 Top destinazioni Italiane (da IT) © trivago 2015 – Top 10 destinazioni più ricercate nel 2015, in confronto al 2014 dal mercato italiano (www.trivago.it) Rank 2015 2014 #1 Milano Roma +3 #2 Roma Firenze -1 #3 Firenze Venezia -1 #4 Venezia Milano -1 #5 Torino Rimini +1 #6 Napoli Torino +1 #7 Bologna Napoli +2 #8 Verona Ischia +4 #9 Bolzano Bologna +20 #10 Rimini Riccione -5
  34. 34. 34 Top destinazioni Italiane (da EU) © trivago 2015 – Top 10 destinazioni più ricercate nel 2015, in confronto al 2014 dal mercato eu (de, fr, uk, es) # DE FR UK ES 1 Roma = Roma = Roma = Roma = 2 Milano +1 Milano +1 Venezia = Venezia = 3 Venezia -1 Venezia -1 Firenze +1 Milano +1 4 Firenze +1 Firenze = Milano -1 Firenze -1 5 Merano +6 Napoli = Bologna = Napoli +2 6 Bardolino = Torino +1 Napoli +2 Sorrento -1 7 Riva d.G. -3 Sanremo +2 Torino +4 Bologna +3 8 Limone s.G +4 Bologna +18 Pisa -2 Verona +1 9 Bolzano +9 Genoa +1 Mestre -2 Pisa -1 10 Malcesine -3 Palermo -2 Bergamo +109 Torino +10
  35. 35. Grazie! 35 @trivagoHM_it trivagoHotelManager Giulia Eremita Marketing & Communication trivago.it Giulia.eremita@trivago.com @giulia_eremita Sydney Burdick Global Public Affair trivago.it sydney.burdick@trivago.com @sydneyburdick

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