Reviews Sites: dove vanno i metamotori - Summit del marketing e della Comunicazione Turistica

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Reviews Sites: dove vanno i metamotori - Summit del marketing e della Comunicazione Turistica

  1. 1. Reviews Sites: dove vanno i Metamotori.. Summit del Marketing e della Comunicazione Turistica Giulia Eremita, Country Manager trivago.it @Giulia_Eremita Search..
  2. 2. <ul><ul><li>As 1 st European Hotel price comparison , travellers search & compare hotels rates, ratings, and destinations, seeking and sharing travel advices and Hotel Reviews . Trivago is also one of the largest international travel community with 23 Countries/Plattforms & 10mln unique users/month. </li></ul></ul>www.trivago.it www.hotelier.trivago.it Hotel price comparison Hotelier gateway <ul><ul><li>Trivago: cosa e’..? </li></ul></ul>
  3. 3. Hotel Price Metasearch <ul><ul><li>Trivago inside/1 </li></ul></ul>Hotel Reviews Metasearch Summit del Marketing e della Comunicazione Turistica
  4. 4. <ul><ul><li>Trivago community counts 300.000 worldwide members. “Trivagonists” look and give inner tips for destinations and share their travel experiences in reviews, pics, travel guides.... Their contents and evaluations establish popularity and ranking lists for hotel, attractions and destinations. Trivago is a dynamic and living travel guide . </li></ul></ul>Travel guide <ul><ul><li>Trivago inside/2 </li></ul></ul>Travel Community
  5. 5. Enter2011 – Innsbruck , 26 January 2011 Summit del Marketing e della Comunicazione Turistica Dal generic search al Vearch
  6. 6. Enter2011 – Innsbruck , 26 January 2011 Summit del Marketing e della Comunicazione Turistica Dalla ricerca generica al metamotore
  7. 7. Phase II: travel Phase I: pre travel Phase III: post travel Recommendations Local based services User Generated Contents Summit del Marketing e della Comunicazione Turistica UCG per le destinazioni
  8. 8. Summit del Marketing e della Comunicazione Turistica
  9. 9. Fonte: dati trivago su 13000 opinioni attrazioni italia, Novembre 2010 Reputation Ranking Attrazioni Italia Regione Attrazioni AVG Toscana 607 81.2 Lazio 591 80.1 Lombardia 512 79.9 Piemonte 473 79.8 Trentino Alto Adige 407 81.5 Sicilia 398 80.5 Veneto 381 80.8 Emilia-Romagna 366 80 Liguria 275 80.6 Sardegna 238 81 Campania 223 80.4 Marche 212 80.2 Umbria 208 80.5 Puglia 140 79.7 Friuli Venezia Giulia 97 81.7 Abruzzo 68 81.1 Valle d‘Aosta 62 80.5 Calabria 47 81.2 Basilicata 27 83.2 Molise 9 79.7
  10. 10. Fonte: dati trivago su 5mln opinioni integrate, Novembre 2010 Reputation Ranking Hospitality Italia Regione AVG Price Hotel online AVG Recensioni Basilicata 99 € 79 82,2 5289 Umbria 89 € 685 79,6 62654 Trentino Alto Adige 124 € 1708 79,5 59289 Molise 107 € 21 79,1 448 Veneto 104 € 2434 79 807597 Piemonte 104 € 962 78,9 115287 Valle d'Aosta 123 € 214 78,8 6051 Toscana 93 € 3141 78,3 886654 Marche 91 € 467 78,2 22217 Campania 87 € 1429 78,1 243740 Abruzzo 82 € 222 78 8230 Friuli Venezia Giulia 95 € 367 77,8 26433 Sicilia 90 € 1487 77,7 182048 Emilia-Romagna 88 € 1703 77,3 274943 Sardegna 87 € 881 77 64811 Puglia 87 € 635 76,8 30285 Liguria 99 € 776 76,7 124360 Lombardia 109 € 1804 76,6 757267 Calabria 90 € 332 75,7 10221 Lazio 98 € 2581 75,6 1341584
  11. 11. Summit del Marketing e della Comunicazione Turistica
  12. 12. Summit del Marketing e della Comunicazione Turistica http://www.trivago.it/prezzi-hotel
  13. 13. Thanks for your time! Trivago.it Trivago_it trivagando Trivago Italia Trivago it Let‘s stay in touch! Giulia Eremita, Country Manager trivago.it [email_address] @giulia_eremita www.trivago.de www.trivago.it www.trivago.es www.trivago.fr www.trivago.nl www.trivago.com www.trivago.co.uk www.trivago.pl www.trivago.se www.trivago.gr www.trivago.rs www.trivago.ru www.trivago.ro www.trivago.com.tr www.trivago.bg www.trivago.dk www.trivago.fi www.trivago.com.pt www.trivago.br www.trivago.com.mx www.trivago.jp www.trivago-hotel.cn www.trivago.no Trivago Hotel Price index Europe: www.trivago.co.uk/hotelprices www.trivago.com/hotelprices www.trivago.de/hotelprices www.trivago.it/hotelprices www.trivago.fr/hotelprices www.trivago.es/hotelprices …. For Hoteliers: www.trivago.it/hotelgateway.php www.hoteliero.trivago.es www.trivago.fr/hotelgateway.php www.trivago.co.uk/hotelgateway.ph www.trivago.de/hotelgateway.ph www.trivago.gr/hotelgateway.ph www.trivago.de/hotelgateway.php www.trivago.nl/hotelgateway.ph

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