Gist Business User Survey Results

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Summary results of a survey of over 6,000 business users conducted from September 2008 - September 2009 covering opinions, attitudes, and approaches to gathering information, preparing for interactions, and how social media is being used to support those efforts.

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Gist Business User Survey Results

  1. 1. Personal Relationship Management Survey Results How Business Users Create & Develop Relationships n = 6,415 9/15/09 www.gist.com © 2009 Gist, Inc.
  2. 2. Survey of over 6,000 business users <ul><li>Prep time is either rare or too burdensome </li></ul><ul><ul><li>Almost 60% of those surveyed reported spending less than 10 minutes searching the web ahead of an important meeting </li></ul></ul><ul><ul><li>Over 40% of those surveyed reported spending an hour or more searching the web ahead of an important meeting </li></ul></ul><ul><li>Favorite sources of information lean toward new sources </li></ul><ul><ul><li>All use some type of search engine (Google, etc.) </li></ul></ul><ul><ul><li>75% reported spending time on LinkedIn </li></ul></ul><ul><ul><li>Almost 50% use Facebook </li></ul></ul><ul><ul><li>15% use Twitter  </li></ul></ul><ul><ul><li>Less than 15% of those surveyed reference their CRM system </li></ul></ul><ul><ul><li>Other sources include Hoovers, Zoominfo, Jigsaw, & company websites </li></ul></ul><ul><li>Personal email stores continue to grow </li></ul><ul><ul><li>75% of those surveyed by Gist reported having 2,000 or more emails saved with almost 40% having over 6,000.  </li></ul></ul><ul><ul><li>Almost 30% reported receiving between 40 and 100 emails per day </li></ul></ul><ul><ul><li>Number of inboxes multiplying (Twitter, Facebook, Linkedin, etc.) </li></ul></ul>09/14/09 © 2009 Gist, Inc.
  3. 3. How do you do research? 09/14/09 © 2009 Gist, Inc.
  4. 4. What sources do you use? 09/14/09 © 2009 Gist, Inc.
  5. 5. Use of social networking 09/14/09 © 2009 Gist, Inc. Twitter = ~15%
  6. 6. How much email do you receive? 09/14/09 © 2009 Gist, Inc.
  7. 7. What is the size of your email store? 09/14/09 © 2009 Gist, Inc.
  8. 8. Number of Outlook contacts 09/14/09 © 2009 Gist, Inc.
  9. 9. Number of LinkedIn connections 09/14/09 © 2009 Gist, Inc.
  10. 10. Number of Facebook friends 09/14/09 © 2009 Gist, Inc.
  11. 11. Company Size 09/14/09 © 2009 Gist, Inc.
  12. 12. Job Responsibility 09/14/09 © 2009 Gist, Inc. <ul><li>Finance/Accounting </li></ul><ul><li>Lawyer </li></ul><ul><li>IT </li></ul><ul><li>Consultant </li></ul><ul><li>Product Management </li></ul><ul><li>Web Design </li></ul><ul><li>Software Development </li></ul><ul><li>Many others… </li></ul>
  13. 13. Thanks www.gist.com Twitter.com/gist

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