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How To Use LinkedIn For Lead Generation?

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In this presentation, you will find best practices for personal LinkedIn Inmail Messaging.

Published in: Marketing
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How To Use LinkedIn For Lead Generation?

  1. 1. How To Use LinkedIn For Lead Gen?
  2. 2. Who is this presentation for? 01 Marketing Professionals Sales Executives Entrepreneurs
  3. 3. (lead generation at LinkedIn) 2.74 % LinkedIn generated the highest visitor-to-lead conversion rate, almost 3 times higher than both Twitter and Facebook 0% 0.685% 1.37% 2.055% 2.74% Twitter Facebook LinkedIn Source: https://blog.hubspot.com/blog/tabid/6307/bid/30030/linkedin-277-more-effective-for-lead-generation-than-facebook-twitter-new-data.aspx
  4. 4. 1. FOCUS ON YOUR PROFILE 2. DON'T MASS REACH 3. USE VIDEO-NEW FEATURE 4. USE COMPANY PAGES Share updates on LinkedIn, create more engagement with your potential customers Personalization is the key to reach success in 1-1 inmails The native video is LinkedIn's one of the best capability. Leverage and reach your audience directly Post 2x per week to engage with your company page followers what works best?
  5. 5. Lead Gen Strategy 02
  6. 6. Use direct messaging (inmail) on LinkedIn Make your messaging max 200 words including spaces Give value rather than a hard sell method Inmail
  7. 7. Share an article link keep it short Use attention grabbing subject line Make it personal Inmail provide a feedback don't make it salesy how to create a great inmail?
  8. 8. checklist Introduce yourself-briefly Make a personalized intro Keep it short! -200 words max Don't use salesy subject line Mention your common connection's name Research the company, do your homework before reaching out
  9. 9. Want to learn more? Check out author's personal page: www.gisellesevgi.com

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