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Brazil presentation summit may 2014

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Brazil presentation summit may 2014

  1. 1. BRAZIL
  2. 2. • Developing country • 8.514.876,599 km • 27 states • 5564 cities • 190 000 000 inhabitants • 75% of the population is catholic • GNP aprox . 2 trillion dollars BRAZIL OVERVIEW
  3. 3.  Young Industry  Family Business  Funeral Industry earns US$ 4 Bi/year  No formal education needed  Funeral arrangements start just after death  The viewing takes on average 12 hours  Usually the viewing rooms are located inside the cemeteries facilities FUNERAL INDUSTRY Average costs: • Funeral service: USD 1,500 • Casket: USD 800 • Flower spray: USD 300 • Burial: USD 1,500 • Grave USD 4,000 • Cremation: USD 1,500
  4. 4. Within 3 years the body can be exhumed and the grave can be re used Graves are built with bricks and concrete EXHUMATION  Maintenance taxes are charged each 6 months, once the cemetery is 50% sold this income becomes the most important (average USD 150/ semester)  Usually the viewing rooms are located inside cemeteries facilities  Average cost exhumation: USD 300
  5. 5. • Cremations is a new culture • 93% burial vs 7% cremation • Aprox. 50 crematoriums only one is government owned • Average cost for cremation: USD 1,500 • Average cost for burial: USD 1,500 (not including the grave) • Different ceremonies for cremation comparing to burials (music, prayers, speeches) • Master of ceremony CREMATION
  6. 6. Assumptions:  All the crematoriums located inside cemeteries facilities  The business must be related to funeral industry  Cremation services have tributes and ceremonies  The average price must be high due to its value proposition  Competitors must be focused on the quality of the services not on price CREMATION
  7. 7. INTERNATIONALIZATION  Exchange of information  Successful experiences and failures of other markets  Bring innovation  Best practices  Opportunity to take the right track  By consequence, more sustainable segment
  8. 8. THANK YOU Gisela Ddg. Adissi gisela@primaveras.com.br primaveras.com.br sincep.com.br

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