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E Business

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Après les bilans individuels de chacun de ce matin, vous trouverez ci-dessous notre présentation bilan de l'impact d'internet sur le "business". (source: http://www.blogdesveilleurs.com/2007/06/business_et_int.html)

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E Business

  1. 1. BUSINESS ET INTERNET Qu’est-ce qui a changé?…
  2. 2. Le business sur la toile : ça fait penser… <ul><li>À l’accessibilité, rapidité (Service type Paypal) </li></ul><ul><li>Aux jeunes génies du net, devenus grosses fortunes… Associé à l’avènement des start-up (YouTube) </li></ul><ul><li>Aux arnaques en tous genres, à l’insécurité (Informations bancaires) </li></ul>
  3. 3. E-Business et rencontres en tous genres <ul><li>Parce que le business sur le net, c’est la révolution du minitel rose… </li></ul><ul><ul><li>Succès de Meetic : la solitude, une valeur marchande d’avenir gr âce à une promesse, rencontrer virtuellement ceux que vous n’auriez jamais croisé! </li></ul></ul><ul><li>Mais aussi parce que le business sur le net, c’est commercer avec autant d’inconnus… </li></ul><ul><ul><li>La vague Ebay dans le monde entier : c’est un mexicain qui peut vendre des santiags à un allemand, et un suisse qui peut acheter un bouddha en jade à un Cantonais… </li></ul></ul>
  4. 4. Ebay et Meetic, ou l’ère du Web 2.0 <ul><li>Le Tsunami Ebay </li></ul><ul><ul><li>La fin des frontières du commerce : on peut tous ouvrir sa « boutique » ebay et commercer à souhait </li></ul></ul><ul><ul><li>L’avènement d’une concurrence effrenée </li></ul></ul><ul><ul><li>La guerre entre un maximum de clients disponibles et disposés à enchérir… </li></ul></ul><ul><ul><li>La fortune jalousée du site « mère » et de ses dirigeants </li></ul></ul><ul><li>L’irrépressible Meetic </li></ul><ul><ul><li>L’attrait de millions d’internautes européens </li></ul></ul><ul><ul><li>Le succès du respect de l’anonymat, du choix à la carte… </li></ul></ul><ul><ul><li>Des personnes … Et surtout… des relations souhaitées </li></ul></ul><ul><ul><li>Et surtout, 78,2 millions de CA en 2006, chapeau bas à Marc Simoncini! </li></ul></ul>
  5. 5. L’e-business : Incontournable et invisible <ul><li>L’e-business incontournable…? </li></ul><ul><ul><li>Parce que ce ne sont pas que les sites qui présentent un logo Visa/Mastercard en bas à droite… </li></ul></ul><ul><ul><li>C’est aussi la possibilité de réserver une chambre d’h ôtel à Milan pour le 20 juillet, la possibilité d’inscrire Charlotte aux cours de danse contemporaine du mercredi après-midi, la possibilité pour Jacques, qui vient de monter son entreprise de déménagement de proposer ses tarifs…. </li></ul></ul><ul><ul><li>Des services qui nous paraissent aujourd’hui acquis, mais qui ont permis un développement considérable des échanges commerciaux </li></ul></ul>
  6. 6. Business sur Internet et idéologie <ul><li>Internet et la gratuité </li></ul><ul><li>Paradoxe: Internet est à l’origine le lieu du partage et de la gratuité pourtant aujourd’hui s’y développe le business et le commerce. </li></ul><ul><li>67% des internautes ont déjà acheté en ligne. </li></ul><ul><li>Évolution de l’idéologie Internet, exemple de dailymotion qui pense à rémunérer certains internautes. </li></ul>
  7. 7. Business sur internet et idéologie <ul><li>L’avénement des biens et services low cost </li></ul><ul><li>C’est avec internet que se sont développés les services low cost de tourisme. </li></ul><ul><li>12,4millions de français sont partis en vacances en réservant par Internet en 2006 </li></ul><ul><li>Fort développement également des comparateurs de prix… </li></ul><ul><li>Procès de www.quiestlemoinscher.com </li></ul><ul><li>Pour un cyber consommateur averti et rationnel. </li></ul>
  8. 8. Les marques s’invitent sur internet <ul><li>Le web comme media incontournable pour communiquer </li></ul><ul><li>Impossibilité pour les marques de ne pas être sur internet que ce soit par un site corporate, des blogs ou certains sites type second life. </li></ul><ul><li>Investissement de plus en plus lourd dans la publicité online et les la communication online. +42% d’investissement e-pub pour avril. </li></ul><ul><li>Abus du buzz </li></ul><ul><li>Vers une communication de plus ne plus ciblé </li></ul>
  9. 9. De l’utilité du réseau <ul><li>Les nouveaux réseaux de business: Viadeo, ziki… mais aussi l’incontournable facebook. </li></ul><ul><li>Création d’un réseau professionnel de plus en plus grand et au potentiel illimité. </li></ul><ul><li>Véritable connexion entre les gens ou renforcement des relations superficielles? </li></ul>

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