Successfully reported this slideshow.

The Marketing of the President: 2012

0

Share

•
Nov. 11, 2012
• 0 likes • 1,066 views
Upcoming SlideShare
Social Media Paves Obama
Social Media Paves Obama
Loading in …3
×
1 of 66
1 of 66

The Marketing of the President: 2012

Nov. 11, 2012
• 0 likes • 1,066 views

0

Share

Download to read offline

Career

A look at the marketing strategies of Obama and Romney from the perspective of a marketing consultant who supported the DNC's Hispanic outreach campaign.

A look at the marketing strategies of Obama and Romney from the perspective of a marketing consultant who supported the DNC's Hispanic outreach campaign.

Career

Recommended

More Related Content

Featured

What to Upload to SlideShare
SlideShare
Be A Great Product Leader (Amplify, Oct 2019)
Adam Nash
Trillion Dollar Coach Book (Bill Campbell)
Eric Schmidt
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
apidays
A few thoughts on work life-balance
Wim Vanderbauwhede
Is vc still a thing final
Mark Suster
The GaryVee Content Model
Gary Vaynerchuk
Mammalian Brain Chemistry Explains Everything
Loretta Breuning, PhD
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Dinis Guarda
The AI Rush
Jean-Baptiste Dumont
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
Carol Smith
10 facts about jobs in the future
Pew Research Center's Internet & American Life Project
Harry Surden - Artificial Intelligence and Law Overview
Harry Surden
Inside Google's Numbers in 2017
Rand Fishkin
Pinot: Realtime Distributed OLAP datastore
Kishore Gopalakrishna
How to Become a Thought Leader in Your Niche
Leslie Samuel
Visual Design with Data
Seth Familian
Designing Teams for Emerging Challenges
Aaron Irizarry
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
Winners and Losers - All the (Russian) President's Men
Ian Bremmer

Related Books

Free with a 14 day trial from Scribd

See all
We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power Rachel Rodgers
(4.5/5)
Free
Believe IT: How to Go from Underestimated to Unstoppable Jamie Kern Lima
(4.5/5)
Free
Hot Seat: What I Learned Leading a Great American Company Jeff Immelt
(4.5/5)
Free
Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career Claire Wasserman
(5/5)
Free
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom
(4/5)
Free
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs Guy Raz
(4.5/5)
Free
Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk
(4/5)
Free
Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams Stefanie K. Johnson
(0/5)
Free
No Filter: The Inside Story of Instagram Sarah Frier
(4.5/5)
Free
How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers David M. Rubenstein
(5/5)
Free
Ask for More: 10 Questions to Negotiate Anything Alexandra Carter
(4/5)
Free
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
(4/5)
Free
Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership John C. Maxwell
(4/5)
Free
Grit: The Power of Passion and Perseverance Angela Duckworth
(4/5)
Free
13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
(4.5/5)
Free
The 7 Habits of Highly Effective People Stephen R. Covey
(4/5)
Free

Related Audiobooks

Free with a 14 day trial from Scribd

See all
Outstanding Leadership Stan Toler
(4/5)
Free
Full Out: Lessons in Life and Leadership from America's Favorite Coach Monica Aldama
(4/5)
Free
Your Work from Home Life: Redefine, Reorganize and Reinvent Your Remote Work (Tips for Building a Home-Based Working Career) M.J. Fievre
(4/5)
Free
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Mark Satterfield
(4.5/5)
Free
Winning: The Unforgiving Race to Greatness Tim S. Grover
(5/5)
Free
Larger Than Yourself: Reimagine Industries, Lead with Purpose & Grow Ideas into Movements Thibault Manekin
(5/5)
Free
Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Findaway
(5/5)
Free
The Perfect Day to Boss Up Rick Ross
(4.5/5)
Free
Business Networking for Introverts: How to Build Relationships the Authentic Way Karlo Krznarić
(4.5/5)
Free
Power, for All: How It Really Works and Why It's Everyone's Business Julie Battilana
(4/5)
Free
You're Invited: The Art and Science of Connection, Trust, and Belonging Jon Levy
(4.5/5)
Free
Create: Tools from Seriously Talented People to Unleash Your Creative Life Marc Silber
(4.5/5)
Free
Flex: Reinventing Work for a Smarter, Happier Life Findaway
(4.5/5)
Free
Nailing the Interview: A Comprehensive Guide to Job Interviewing Imran Afzal
(4.5/5)
Free
Everybody Has a Podcast (Except You): A How-To Guide from the First Family of Podcasting Justin McElroy
(5/5)
Free
The Three Happy Habits: Techniques Leaders Use to Fight Burnout, Build Resilience and Create Thriving Workplace Cultures Beth Ridley
(4.5/5)
Free

The Marketing of the President: 2012

  1. 1. The Marketing of the President: 2012 ONLINE. OFFLINE. SOCIAL BY DESIGN. ©SocialxDesign. All rights reserved.
  2. 2. Where I’m from ©SocialxDesign. All rights reserved. @giorodriguez2
  3. 3. Where I’ve been ©SocialxDesign. All rights reserved. @giorodriguez3
  4. 4. Where I’ve been ©SocialxDesign. All rights reserved. @giorodriguez4
  5. 5. Where I’ve been ©SocialxDesign. All rights reserved. @giorodriguez5
  6. 6. My historical POV (it used to be about …) ©SocialxDesign. All rights reserved. @giorodriguez6
  7. 7. My historical POV (now it’s about …) ©SocialxDesign. All rights reserved. @giorodriguez7
  8. 8. Mnemonic ©SocialxDesign. All rights reserved. @giorodriguez8
  9. 9. Mnemonic ©SocialxDesign. All rights reserved. @giorodriguez9
  10. 10. Mnemonic Message Messenger Media Moment Money Metrics The “map” ©SocialxDesign. All rights reserved. @giorodriguez 10
  11. 11. 1. Message ©SocialxDesign. All rights reserved. @giorodriguez 11
  12. 12. 1. Message ©SocialxDesign. All rights reserved. @giorodriguez 12
  13. 13. 1. Message: Referendum ©SocialxDesign. All rights reserved. @giorodriguez 13
  14. 14. 1. Message ©SocialxDesign. All rights reserved. @giorodriguez 14
  15. 15. 1. Message: Progress ©SocialxDesign. All rights reserved. @giorodriguez 15
  16. 16. 1. Message ©SocialxDesign. All rights reserved. @giorodriguez 16
  17. 17. 1. Message: Takeaways The past versus the future. ©SocialxDesign. All rights reserved. @giorodriguez 17
  18. 18. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 18
  19. 19. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 19
  20. 20. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 20
  21. 21. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 21
  22. 22. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 22
  23. 23. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 23
  24. 24. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 24
  25. 25. 2. Messenger ©SocialxDesign. All rights reserved. @giorodriguez 25
  26. 26. Rogues Gallery ©SocialxDesign. All rights reserved. @giorodriguez 26
  27. 27. Rogues Gallery ©SocialxDesign. All rights reserved. @giorodriguez 27
  28. 28. Rogues Gallery ©SocialxDesign. All rights reserved. @giorodriguez 28
  29. 29. 2. Messenger: Takeaway The big tent and the longtail versus the “base.” ©SocialxDesign. All rights reserved. @giorodriguez 29
  30. 30. 3. Media ©SocialxDesign. All rights reserved. @giorodriguez 30
  31. 31. 3. Media (Social) ©SocialxDesign. All rights reserved. @giorodriguez 31
  32. 32. 3. Media (Social): Followers Obama: 22.7mm Romney: 1.8 mm ©SocialxDesign. All rights reserved. @giorodriguez 32
  33. 33. 3. Media (Social): Likes Obama: 32.2 mm Romney: 12.1 mm ©SocialxDesign. All rights reserved. @giorodriguez 33
  34. 34. 3. Media (Social): Offline Obama: Field offices Doors knocked Registrations ©SocialxDesign. All rights reserved. @giorodriguez 34
  35. 35. 3. Media (Social): Offline Obama: Field offices Doors knocked Registrations ©SocialxDesign. All rights reserved. @giorodriguez 35 @giorodriguez
  36. 36. 3. Media (Social): Offline Obama: Field offices Doors knocked Registrations ©SocialxDesign. All rights reserved. @giorodriguez 36 @giorodriguez
  37. 37. 3. Media (social): takeaway Digital versus postdigital (online and offline). ©SocialxDesign. All rights reserved. @giorodriguez 37
  38. 38. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 38
  39. 39. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 39
  40. 40. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 40
  41. 41. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 41 Day before the debate: early voting in Ohio.
  42. 42. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 42 One day before the debate: early voting in Ohio.
  43. 43. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 43 One day before the debate: early voting in Ohio.
  44. 44. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 44 One day before the debate: early voting in Ohio.
  45. 45. 4. Moment ©SocialxDesign. All rights reserved. @giorodriguez 45 One day before the debate: early voting in Ohio.
  46. 46. 4. Moment (takeaway) In the postdigital world, “events” are even more challenging. ©SocialxDesign. All rights reserved. @giorodriguez 46
  47. 47. 4. Moment (takeaway) In the postdigital world, “events” are even more challenging. ©SocialxDesign. All rights reserved. @giorodriguez 47
  48. 48. 4. Moment (takeaway) Prime time versus real-time. ©SocialxDesign. All rights reserved. @giorodriguez 48
  49. 49. 5. Money ©SocialxDesign. All rights reserved. @giorodriguez 49
  50. 50. 5. Money (campaigns) $838.5 mm $998.2 mm ©SocialxDesign. All rights reserved. @giorodriguez 50
  51. 51. 5. Money (super PACs) ~$700 mm ~$260 mm ©SocialxDesign. All rights reserved. @giorodriguez 51
  52. 52. 5. Money: average donation $58 ©SocialxDesign. All rights reserved. @giorodriguez 52
  53. 53. 5. Money (takeaway) Patron-driven versus people-driven. ©SocialxDesign. All rights reserved. @giorodriguez 53
  54. 54. 6. Metrics ©SocialxDesign. All rights reserved. @giorodriguez 54
  55. 55. 6. Metrics ©SocialxDesign. All rights reserved. @giorodriguez 55
  56. 56. 6. Metrics ©SocialxDesign. All rights reserved. @giorodriguez 56
  57. 57. Romney’s Orca 6. Metrics ©SocialxDesign. All rights reserved. @giorodriguez 57
  58. 58. Romney’s Orca 6. Metrics “Early in the evening, one aide said that, as of 4 p.m., Orca still projected a Romney victory of somewhere between 290 and 300 electoral votes.... “Somebody said Orca is lying on the beach with aAllharpoon in it,” said the aide. “ – ©SocialxDesign. rights reserved. @giorodriguez 58
  59. 59. Obama’s Cave 6. Metrics ©SocialxDesign. All rights reserved. @giorodriguez 59
  60. 60. Obama’s Cave 6. Metrics “[Messina] hired an analytics department five times as large as that of the 2008 operation, with an official “chief scientist” for the Chicago headquarters named Rayid Ghani, who in a previous life crunched huge data sets to, among other things, maximize the @giorodriguez ©SocialxDesign. All rights reserved. 60 efficiency of supermarket sales promotions.” --TIME
  61. 61. 6. Metrics (takeaway) Little data versus big data. ©SocialxDesign. All rights reserved. @giorodriguez 61
  62. 62. 7. The “map” ©SocialxDesign. All rights reserved. @giorodriguez 62
  63. 63. 7. The “map” ©SocialxDesign. All rights reserved. @giorodriguez 63
  64. 64. 7. Map ©SocialxDesign. All rights reserved. @giorodriguez 64
  65. 65. 7. The “map” (takeaway) Tribe versus metatribe. ©SocialxDesign. All rights reserved. @giorodriguez 65
  66. 66. The Marketing of the President: 2012 ONLINE. OFFLINE. SOCIAL BY DESIGN. ©SocialxDesign. All rights reserved.

×