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Uffizi Virtual Experience - VIRTUITALY

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Uffizi Virtual Experience è la prima mostra virtuale interattiva e immersiva realizzata in Italia, che ha portato a Milano i capolavori conservati nella Galleria degli Uffizi grazie alle digitalizzazioni ad altissima risoluzione di oltre 1150 opere (Milano, Fabbrica del Vapore, dal 22 gennaio al 13 marzo 2016)

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Uffizi Virtual Experience - VIRTUITALY

  1. 1. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione da Giotto a Caravaggio 22 GENNAIO - 10 MARZO 2016 FABBRICA DEL VAPORE MILANO 1 13
  2. 2. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Uffizi Virtual Experience è la prima mostra virtuale interattiva e immersiva realizzata in Italia, che porta a Milano i capolavori conservati nella Galleria degli Uffizi grazie alle digitalizzazioni ad altissima risoluzione delle opere. L’evento ha il patrocinio del Ministero dei Beni e delle Attività Culturali e del Turismo, del Comune di Milano e del Comune di Firenze. Uffizi Virtual Experience: concept 2
  3. 3. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Grazie all’uso di tecnologie digitali e sistemi interattivi, il contenuto scientifico e la fruizione sono integrati e implementati con attenzione agli aspetti emozionali, al fine di costruire un’attività appagante e formativa. La digital exhibition si compone di due sezioni: -un’area multi-proiezioni immersiva dedicata alla fruizione visuale dei capolavori digitalizzati; -un’area interattiva ludico-esperienziale e di approfondimento, dedicata alle attività didattiche e di interazione con le opere, equipaggiata con installazioni Uffizi Touch®. Il visitatore è allo stesso tempo spettatore e attore: può osservare una presentazione scenografica delle opere, ma anche scoprire dettagli e trovare approfondimenti seguendo i collegamenti suggeriti dalle tecnologie abilitanti. Uffizi Virtual Experience: concept 3
  4. 4. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Uffizi Virtual Experience: video 4 https://vimeo.com/151371220 https://vimeo.com/152859441 https://vimeo.com/154742918 https://vimeo.com/154367539 http://bit.ly/1UXCmPB https://vimeo.com/157034813
  5. 5. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione -Incontri e lezioni di approfondimento tematico con docenti universitari, artisti, esperti d’arte e creativi -Attività didattiche e laboratori per le scuole: lettura guidata delle opere, laboratori di gruppo suddivisi in percorsi tematici -Attività ludico-formative per bambini, ragazzi e famiglie -Concerti con musica dal vivo, in cui le immagini saranno la scenografia dinamica e immersiva di accompagnamento -Spettacolari performance di danza aerea all’interno dell’area immersiva Uffizi Virtual Experience: attività ed eventi 5 Sono previsti eventi settimanali di approfondimento tematico e altre attività culturali come concerti, rappresentazioni teatrali e spettacoli di danza:
  6. 6. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Dal 22 gennaio al 10 marzo 2016, Uffizi Virtual Experience sarà nella Cattedrale della Fabbrica del Vapore a Milano, uno spazio di avanguardia nel panorama culturale e creativo italiano. L’evento ha il patrocinio del Ministero dei Beni e delle Attività Culturali e del Turismo, del Comune di Milano e del Comune di Firenze e rientra nella rassegna Ritorni al Futuro promossa dall’Assessorato alla Cultura del Comune di Milano. Uffizi Virtual Experience: location 6
  7. 7. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 7 area immersiva
  8. 8. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 8 area immersiva
  9. 9. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 9 area immersiva
  10. 10. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 10 area interattiva Uffizi Touch® reveal (a sinistra) Uffizi Touch® totem (a destra)
  11. 11. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 11 area interattiva Uffizi Touch® totem
  12. 12. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 12 area interattiva Uffizi Touch®less
  13. 13. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 13 area interattiva Area didattica
  14. 14. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione -Ingresso intero: € 10 -Famiglia: 2 adulti e 2 bambini / 1 adulto e 3 bambini: € 30 -Maxi famiglia 2 adulti + 3 Bambini / 1 adulto e 4 bambini: € 30 -Scuole: € 6 a persona, insegnanti accompagnatori gratis - Gruppi (min 20 persone): € 6 a persona, accompagnatori gratis (*per gli aventi diritto all’accompagnamento secondo la Legge 104/92 l’accompagnatore ha diritto all’ingresso gratuito) Uffizi Virtual Experience: biglietti 14
  15. 15. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione VIRTUITALY si rivolge a un pubblico trasversale e mira a coinvolgere il grande pubblico: famiglie, scuole (elementari, medie, secondarie), università, appassionati di arte, di tecnologia e di digital humanities. La natura dell’evento e le tecnologie immersive e interattive permettono di personalizzare l’esperienza e il livello di approfondimento secondo l’interesse e le esigenze. Il neofita può scoprire i tesori della Galleria degli Uffizi, mentre l’esperto può riscoprirli con nuovi strumenti abilitanti e secondo percorsi innovativi. Uffizi Virtual Experience: pubblico 15
  16. 16. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione -Portare alla mostra un vasto pubblico tra cui turisti, scuole e appassionati di cultura e tecnologia -Coinvolgere i visitatori e spingerli a utilizzare le tecnologie interattive e abilitanti per esplorare i contenuti secondo percorsi di apprendimento innovativi -Invitare il pubblico a partecipare agli eventi e approfondire il contenuto culturale offerto nella digital exhibition -Valorizzare la bellezza e il peso culturale dei capolavori conservati nella Galleria degli Uffizi e portarli al grande pubblico in modo spettacolare, emozionante e innovativo Uffizi Virtual Experience: obiettivi 16
  17. 17. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione -Uffizi Virtual Experience utilizza immagini digitali ad altissima risoluzione che permettono di vedere dettagli invisibili ad occhio nudo, aggiungendo valore all’esperienza di fruizione -Affianca la presentazione immersiva dei capolavori con un’area interattiva attrezzata con Uffizi Touch® e Uffizi Touch®less, che appassiona gli spettatori -Permette ai visitatori di interagire con le opere d’arte attraverso la applicazione UBILIA® per UVE, che possono scaricare gratuitamente sui propri dispositivi smartphone e tablet -Offre una serie di dimostrazioni interattive, eventi, spettacoli e lezioni dedicate a segmenti di pubblico differenti Uffizi Virtual Experience: innovazione 17
  18. 18. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Uffizi Virtual Experience: stampa 18 "Un viaggio difficile da dimenticare: si resta inchiodati davanti a 400 anni di storia dell’arte italiana" RAI 3 "Un’esperienza sensoriale unica, che avvicina i giovani e diventa percorso didattico per gli studenti" Corriere della Sera "Sembra di essere nel quadro. Essendo digitale, possiamo avere un’esperienza amplificata" RAI RADIO DUE "Una mostra tecnologica che ci ricorda la direzione per innovare e promuovere ciò che di più importante abbiamo in Italia, la nostra cultura" CLASS TV Rassegna stampa completa: http://uffizivirtualexperience.com/press/
  19. 19. Copyright © 2015 VirtuItaly - vietata la divulgazione senza autorizzazione Uffizi Virtual Experience: gradimento 19
  20. 20. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione VIRTUITALY è una startup nata a luglio 2015 come spinoff di Centrica, con l’obiettivo di valorizzare il patrimonio culturale e creativo italiano e realizzare mostre virtuali interattive e immersive: eventi culturali dal grande impatto emozionale e dal valore sia educativo che di intrattenimento. VIRTUITALY propone un nuovo approccio all’edutainment attraverso un allestimento orientato alla sensorialità e all’esperienza ludico-didattica. Grazie all’uso di tecnologie digitali e sistemi interattivi, il contenuto scientifico e la fruizione culturale sono integrati e implementati con attenzione agli aspetti emozionali, al fine di costruire un’attività appagante e formativa. Centrica e VirtuItaly fanno parte del Parco dell’Innovazione Le Murate del Comune di Firenze. VIRTUITALY 20
  21. 21. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione Centrica è un’azienda first mover in Italia e nel mondo nell’attività di digitalizzazione ad altissima risoluzione e nello sviluppo di tecnologie abilitanti per la fruizione delle opere d’arte. La collaborazione con la Galleria degli Uffizi, iniziata nel 1999, ha portato l’azienda a investire in un prodotto, Uffizi Touch®, presentato in anteprima all’EXPO di Shanghai 2010, e fatto evolvere fino alla recente versione Cloud, che consente un’esperienza unica con le opere di uno dei musei più famosi al mondo. Visualizzare qualsiasi dettaglio di un’opera d’arte, vedere istantaneamente evidenziate le correlazioni con altre opere o dettagli di esse, fruire di contenuti multimediali con smartphone/tablet attivando meccanismi di prossimità. Queste tecnologie (XLimage®, XLknowledge® e UBILIA®) vengono messe a valore e personalizzate da VIRTUITALY con Uffizi Virtual Experience. Uffizi Virtual Experience: Centrica 21
  22. 22. Copyright © 2016 VirtuItaly - vietata la divulgazione senza autorizzazione 20 Cultura | Creatività | Technologia | Innovazione | Italia

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