The truth about loyalty points in customer loyalty points or crm

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Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.

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The truth about loyalty points in customer loyalty points or crm

  1. 1. I BELIEVE IN LOYALTY
  2. 2. BUT NOT IN LOYALTY POINTS
  3. 3. HERE’S WHY…
  4. 4. ONE SUCH MAIL
  5. 5. 40 LITRES OF FUELS ANNUALLY
  6. 6. 40 litres X Rs. 74 per litre = Rs. 2,960
  7. 7. AnnualSpends72,00060,0001,08,0002,40,0004,80,000
  8. 8. THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.

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