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Ethics of Digital Marketing for North Carolina Attorneys

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This presentation covers ethical considerations for North Carolina attorneys marketing their practices online. It was originally presented at the North Carolina Bar Association's Law Tech Expo, presented by the Law Practice Management & Technology Section on April 1, 2016.

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Ethics of Digital Marketing for North Carolina Attorneys

  1. 1. 2 WHICH RULES APPLY?
  2. 2. 3 Watch Your Language! Specialist Expert Comparisons Absolutes Describing Results
  3. 3. 4 Language Testimonials Case Studies/Results Disclaimers Miscellaneous Website Related Pitfalls
  4. 4. 5 Language Connections Recommendations Endorsements Competent Representation Social Media Related Pitfalls
  5. 5. 6 Language Connections Recommendations Endorsements Competent Representation Social Media Related Pitfalls
  6. 6. 7 2014 FEO 8 Explained By Ginny Allen MORAL OF THE STORY: SAVE YOUR FRIENDS THE HEADACHE – SKIP THE ENDORSEMENTS.
  7. 7. 8 Avvo Other Review Sites Response Plan Online Reviews & Reputation Management
  8. 8. 9 Avvo Other Review Sites Response Plan Online Reviews & Reputation Management Oh, Avvo, How I Loathe Thee…Let Me Count the Ways
  9. 9. 10 What Does the Future Hold?
  10. 10. 11 QUESTIONS?
  11. 11. Ginny Allen @Ginny_Allen ginny@adeptfirm.com Thisbusinessoflaw.com/ethics THANK YOU!

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