Live event student example gagapalooza

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  • GA - 1000 @ 88 - $88,000\nGA+P - 50 @ 999, 120 @ 799, 830 @ 220 - $328430\nLB - 3000 @ 178\nUB - 5000 @ 52.50\nUU - 3000 @ 52.50\n\nStage & Equip $150K\nLady Gaga & Group $248K\n
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  • Live event student example gagapalooza

    1. 1. presents theGAGAPALOOZA TOUR 11 starring 3, 20 pri l1 Aa Monster Management production
    2. 2. BiographySold over 15 million albumsFast Company’s Most CreativePerson in Business 2010Time Magazine’s Most InfluentialPerson of the Year 2009Writes her own music, plays pianoOverall artist: Combines theater,dance, fashion, visual art andperformance artThis generation’s Pop Icon
    3. 3. 3D Performance Film3D performance films on the riseJon Chu, directingPace Fusion system
    4. 4. VenueCapacity for ~15,500 Large target audienceLady Gaga has performed Great for tourismthere in the past Great public relationsMiami is an international opportunityhub
    5. 5. Merchandise Retail prices ranging from $10 to $130 No COGS 15% profit per sale
    6. 6. Production ScheduleApril 12 12:00 pm Lunch 7:00 am Stage Package Arrives 1:00 pm Scissor Sisters Sound Check 7:30 am Inspection & Inventory 2:00 pm Show Preparation 9:00 am Stage Assembly Begins 5:30 pm Dress Rehearsal 7:00 pm Progress Inspection 7:00 pm Doors OpenApril 13 7:45 pm Call to Stage 8:00 am Safety Inspection 8:00 pm Show Start 10:00 am Sound Check 11:30 pm Stage Disassembly
    7. 7. Lady Gaga’s ScheduleApril 13 4:00 pm Polaroid “Paparazzi” Event 6:15 am Depart for Radio Station 5:00 pm Dress Rehearsal Preparation 7:00 am Y100 Morning Show Virgin Mobile “On the Dance Floor” 5:30 pm 8:00 am Depart for Arena Private Concert 8:30 am Break 6:30 pm Dinner & Break 10:00 am Sound Check 9:25 pm Call to Stage 11:00 am Channel 7 “Deco Drive” Segment 9:30 pm Performance 12:00 pm Lunch 11:00 pm Break 1:00 pm Phone Interview with Ryan Seacrest April 14 2:00 pm Break 12:15 am Depart for Fontainebleau 3:00 pm Press Junket 2:00 am Depart for Hotel
    8. 8. Lady Gaga’s Rider Furniture setting Food & beverages Similar set up for dancers Security
    9. 9. Risk Assessment Risk Consequences Avoidance Mitigation Acceptance Transference Lady Gaga No show, late show, loss of Proper breaks, plenty of Seek medical attention Cancellation, money Contractual Impact - High fluids, reasonable Trigger Alarm - Medical postponement or gets sick scheduling diagnosis/evaluation Agreement Occurrence - Low reschedule show Lose of money, loss of Strong marketing, Lower prices, ticket Low Ticket sponsorships promotion; ticket sale giveaways Close off certain sections Contractual Impact - High of the venue, reschedule/ projections a month Trigger Alarm - If sales Agreement Sales Occurrence - Low before the show not met a month before cancel eventTransportation Postpones schedule; Gaga Provide GPS; schedule Rearrange schedule Schedule is misses an event/meeting Contractual Impact - Low extra time, Trigger Alarm - Handler rearranged issues accommodate for traffic notifies management Agreement Occurrence - Medium accordingly Safety hazards, possible Exercise evacuation Redirect crowd and Mobs/ injury/death City of Miami police on routes/security Impact - High duty, ample security on Trigger Alarm - Venue postpone InsuranceOvercrowding Occurrence - Medium premises boundaries broken performance Extreme chaos, cancellation/ Proper electrical Redirect crowd; exercise Power postponement/reschedule Cancel/reschedule inspection before show; law enforcement show multiple generators on Trigger Alarm - Black show; have an Insurance outages Impact - High Occurrence - Low site outs acoustic show
    10. 10. FinancialsIncomeGross Sales Revenue $1,459,230.00 (Commissions) $68,521.50Net Sales $1,390,708.50ExpensesPerformer Salary $248,000.00Stage & Equipment $150,000.00Venue & Staff $23,840.00Security $11,640.00Rider & Accommodations $19,000.00Transportation $6,600.00Management Fee $129,184.60Total Expenses $588,264.60Net Profit $802,443.90
    11. 11. Thank You Questions?
    12. 12. What we learned...

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