I know after 2 days of geek speak and tech talk your brains are probably numb or in pieces left in the hall ways here. My goal is to help you see why you should hang on to all those notes you took and how you can begin building a strategy to use these tools to build BIGGER biz in this new tech world.
We spent 50000 hours CONSUMING …using our spare time to SIT and CONSUME Today people want to CONTRIBUTE..
WIKIPEDIA is said to have approx 100 MILLION hours of Human thought put into it---- PEOPLE CONTRIBUTING When I am asked WHERE DO PEOPLE FIND THE TIME—I remind them that Americans consume 200 billion hours of TV watching per year! THAT’S where people are finding the time—less TV!!
The digital Native –those under the age of 30. These folks, and I see a few of you out there –still fresh faced and enthusiastic! Digital natives have always known technology and the internet. Cell phones are a necessary tool to communicate. They are typically used to using these tools to connect with others—not that they always love it. My 21 year college –granola eating daughter has a love hate relationship with all of this technology and this week deactivated her Facebook account for the 3 rd time!
The 2 nd kind of person is the Digital Immigrant . (I said Digital Immigrant…not Ignorant. That is the 3 rd type of person, but we are not talking about them!) Digital immigrants are those of us over the age of 30. This is new to us—the WORLD WIDE WEB….MY FACE and, TWEETER. We are now working on devices so small that we need reading glasses to do anything. I love this guys phone with three buttons!! Digital immigrants are coming into this new digital landscape and some love it and dive in with a sense of adventure while others are still kicking and screaming…..
WHY CANT THINGS JUST STAY THE SAME!! At least for a couple weeks…. But let me give you a quiz here…….
What are these?
EXTINCT! They are companies that didn’t see the changes happening. They are companies that refused to adapt to a world that was moving at the speed of change. Associations need to realize they have got to make some changes if they want to continue to attract and retain the SOCIAL generation. We must be WILLING to use the tools of the day…. We muse be more
They don’t ask you…they GOOGLE IT! ENCYCLODPEDIA BRITANICA story- if time
What does this mean for your business? Part of your strategy has to be to ask HOW DOES OUR BUSINESS FIT INTO THIS new way of connecting, conversing, sharing? Because one thing is for sure….whether your business has changed much over the past 5 years or not
Skeptics will now be recognized as laggards as they now officially stand in the way of progress! Now we are in the middle of the SOCIAL revolution—soon it will just be as common as having a website, BUT take a look at some of these numbers and statistics……
Is that YOU? Do you have a community of people connecting with you on Facebook—reading your getting your offers? WOMEN and those 18-34 are most active on Social sites. Who is your primary decision maker today? WOMEN make most of the household buying decisions—if the woman connected with you on a social networking site and built that relationship with you – SHE will decide to use your service. FOOTBALL AND SPORTS SITES are OLD SCHOOL!
NOT YOUR WAY……THEIR WAY!!! NSA One of the biggest shifts that I see is that people want to PARTICIPATE. Consumers expect YOU to participate. They are not satisfied with you just sending out postcards or running ads –that they skip over while watching their recorded shows. They want to get to know you…then they will like you and trust you…and only THEN will they buy from you. So lets look at how you can use these tools to participate~ Where are your customer’s participating? ~Service Magic ~Angies List
<ul><li>What Has Changed </li></ul><ul><li>How It is Affecting PMI (& Every Other “Traditional” Association) </li></ul><ul><li>What Are Today’s Tools to BUILD the Future </li></ul><ul><li>What Can You Do…Right NOW to Connect & Develop Tomorrows Leaders </li></ul>
Mother, how does a person earn their PMP? Ask GOOGLE! @GinaSchreck #PMI
<ul><li>FREE World-Class Education for ANYONE…ANYWHERE! </li></ul>
<ul><li>Skeptics will now be recognized as laggards, as they now officially stand in the way of progress! </li></ul><ul><li> </li></ul>@GinaSchreck #PMI
<ul><li>Over 800 MILLION users </li></ul><ul><li>30% of Users 35+ Years Old </li></ul><ul><li>48% check Facebook before getting out of bed in the AM! </li></ul>@GinaSchreck #PMI
<ul><li>200 MILLION registered users </li></ul><ul><li>50% of users log in daily </li></ul><ul><li>350 MiLLION tweets per day (up 252% over 2010) </li></ul>@GinaSchreck #PMI
<ul><ul><li>Risk Of Ignoring </li></ul></ul>@GinaSchreck #PMI
<ul><li>Sign up for a Twitter account (Your Chapter or COP as well) </li></ul><ul><li>Find and Follow 20 SMART People! </li></ul><ul><li>Send a TEXT message to one person sharing something you learned here </li></ul><ul><li>Do a video interview with your phone w 1 person here getting a learning nugget to share </li></ul>@ProdMgmtTalk @cindyfsolomon @brainmates @chattalks @allopps @AgileVal