1. New Deco Project
Project Brief
The project requires choosing a historical object from the vast collection of the Victoria and Albert Museum.
Through hands-on making, the object must be reinterpreted and remade it. The decoration and his role should be rethought and to be considered that it can be the
result of functional or contextual ideas.
The redesigned object will become a prototype that communicates a particular idea.
Studet Gina-Ioana Goldoiu
Interior Design BA (Hons)
Studio 1
Coordinator Rachel Harding
2. Historical Object Chosen
A Rococo writing and dressing Table
Object information
Museum number; W4:1-1956
Materials; mahogany, veneer, brass, pine or
oak (inside drawers), bronze mounts
Date; ca. 1757-1770
Artist maker; anonymous
User; a noble family in Britain
Object functionality
The top drawer fronts pulls out to reveal a writing
materials. Inside there are compartments for
writing materials. The drawers were shaped to follow
the curves of the table. Each drawer has a unique
shape and number which match the number inside
the dressing.
3. How was the object used?
The object was used for writing letters, communication of that time.
A letter was simply folded over and sealed with a wax stamp, which in some instances bore the family crest initials.
Set of a dip pen with two nibs Sheets of paper made from
a woven wire fabric, known
in Europe as Vielin (made by
James Whatman)
Signet rings or seals with
initials
A quill pen, writing instrument made
from a primary wing-feather
A brass candlestick with a candle was
used only when absolutely necessary
Sketches of 18th-century writing tools
The object was also used for dressing, preparation for external beauty.
Sketches of 18th-century women accessories
A female sun umbrella and a rococo
female hat
Rococo female hair accessory,
a rococo female mirror and a
rococo female necklace
A female fan used for ventilation
and filtering and a rococo female
hair accessory
A female used to improve posture
to help a woman stand straight,
and loose elbow-length sleeves
finished with wide turned-back
cuffs.
4. What makes the object special?
Image of the historical object without ornaments Image of the ornamental frame of the historical object
Characteristics of Rococo ornaments
Expressing a new unconventional and spirit of madness, pleasure, fantasy, elegance and movement. It is a sharp style of engraving and asymmetrical, combining scrolls and rocaille
with naturalistic flowers and grasses.
Meaning of the rococo style, the cultural psychology was the need for a fashionable possession to proclaim and secure a new, worthy position in society.
Images of hand draw ornaments
Ornaments
An ornament is used to adorn, beautify , embellish, enhance an object or
an image.
An ornament brings joy, creates/ build personality, humanises and also
makes the object valuable.
5. Key elements that project takes from Historical object
Sketches idea
Removable ornament, a newly designed object will
may have removable decoration
Open up system, a newly designed object will
may have different functions
Detached object with removable ornaments Simple object combined with a decorative object
that has removable ornaments
Multi-functionality, writing and dressing tableRococo decoration
6. Sketches of removable ornament/ object
Sketch of a simple bowl
Sketch of the two bowls
Ornamental object
Sketch of the two bowls on top of each other which
may have a different function
Sketch of a decorative bowl
7. Preparing porcelain clay; knead it first to increase its elasticity
The process of making
Positioning the porcelain clay on a ceramics wheel; by throwing the clay with some force and
centring the clay on the wheel
Building the bowl; Starting by making a hole in the centre,enlarge
the hole by bringing your finger slowly towards your body
Trimming the Pot ;Removing the excess of clay from the bowl Making a unique wood form to extrude the clay
Extruding the clay and attach the shapes to the bowl; by pressing the shapes
and smooth over the joint with a wet finger
Remodulating the bowl using a
different technique
Glassing and burning the final objects Final objects
8. Visuals of designed object; Decorative and functional
Simple bowl made of porcelain
A decoration composed of two bowls which can
be used together or separately
A decorative object composed of three bowls which
can be used together or separately
A decorative object which can be used as a vase,
composed of two bowls one on top of each other
A decorative object which can be used as a candle
9. First Bowl Second Bowl Third Bowl
Technical Drawings
Side view
Top / plan view
Different Materials
Cork
Glass
10. Why using 3D Printing?
Reason
• One of the issue it was the lack of time (6 weeks only for this project)
• Work experience; to work with porcelain it takes weeks of practice to produce a
beautiful object of a hight standard. The finals porcelain bowls are wobbly and they have
different thickness.
11. From Technical Drawings to 3D Object
A 3D printed bowl composed of; inside - a 3D printed bowl with attached decoration (see 2),
outside- a 3D printed bowl with precise holes
Render of the designed bowl
A decorated bowl with leaves
A decorated bowl with controlled holesThe two bowls becoming one object
Combining the two bowls and using different
materials
12. From Technical Drawings to 3D Object
A 3D printed bowl composed of; inside - a 3D printed bowl with attached
decoration, outside- a 3D printed bowl with precise holes
Render of the designed bowl
A decorated bowl with petals A decorated bowl with controlled holes and
attached petals
The two bowls becoming one object Combining the two bowls and using different material
13. Brief 2- New Deco
Requirements and guidelines
The project asks to select one room from a plan of a typical house in East London (Spitalfields) that it was provided and reinvent it to accommodate a new kind of activity.
The research and object from the previous brief should be considered as a starting point.
14. 1630 1695 19301880
House in London History
House in London 1630
• Ground floor; commercial activity (shop or workshop)
• First floor, main living room (the hall)
• Bedrooms on the upper floor
Deco
• Halls were panelled in oak (wainscot)
• An armchair was reserved for a special guest or the head
of the house
House in London 1695
• Household; small business (a shop or a
merchant)
• Ground floor; commercial purpose
• Upper floors; bedrooms
Deco
• Painted pine
• Pairs of curtains, clock, mirror
• Fireplace surrounded by marble
House in London 1880
• Houses were reserved for family life
• The main reception room were the dining room
and drawing room (ground floor)
Deco
• Wallpaper, fitted carpet, ‘Venetian’ blinds, woo
or printed cotton curtains a large mirror in a gift
frame
House in London 1930
• Living room was used for socialising, children’s play, eating
and watching television
• Terraced with storeys, integral garage
Deco
• White walls, woodwork, wooden floor, one or two, rugs,
paintings reproduction of famous artwork in a wooden
frame
Reflection
The project will focus on flexible accommodation for those
who needs a place to stay in the area.
15. Huguenot weavers From France
Huguenots of Spitalfields
Interior of living and working space, Huguenot silk weavers
Huguenots – the persecuted French Protestant minority
Around 300 Huguenot families lived in Spitalfields in 1685
Interior of Huguenot weavers home
Many Huguenot weavers left France that the country went from being an
exporter of silk to an importer in a few years.
Female silk weavers at work in Spitalfields
The weavers, of many Huguenots, erected grand-looking houses, most
notably along Fournier Street, one of which is now occupied by the artists
Gilbert & George.
17. Countries of Origin
65% of international migration in London came from
the top twenty countries
Top 20 Countries
India (15,600), United States (13,900), Australia
(12,400), France (10,300)
Spain (8,100), Italy (7,800) Poland (7,100), Ireland
(6,400), Pakistan (6,100)
Germany (5,800), Romania (4,900), China (4,500),
Nigeria (4,500), Canada (3,800), New Zealand
(3,600), Japan (3,400), Lithuania (3,000),
Netherlands (2,800), Portugal (2,600), South Africa
(2,500)
18. Domestic flows, London boroughs 2010-2011
People moving inside boroughs People moving outside boroughs
19. Infrastructure of the area
Roads
Railway
Main Road
Bicycling
Building Provided
Travel Map
Organisational
corporation
(Public)
Transport
Schools
Commercial
Building Provided
Building Map
21. Top three categories of Shoreditch population
30-44
29.2%
25-29
17.7%
20-24
13.3%
Age
White English
11.6%
Other
23.9%
Black
35.8%
Ethnicity
Christian
41.6%
Muslim
12.9%
No Religion
32.4%
Religion
One Person
37.8%
Lone Parent
14.1%
Multi-Person
18.9%
Household
Composition
Owned
11.1%
Social Rented
42.9%
Private Rented
40.6%
Housing
Tenure
Level 4
45.6%
Level 3
10.6%
Other
10.1%
Qualification
Full-Time
42.1%
Self Employed
11.2%
Student
12.2%
Employment
Manager Director
& Senior Officials
11.4%
Professional
Occupation
27.3%
Associate
Professional
24.3%
Occupation
0 5 10 15 20 25 30 35 40 45 50 %
The characters may be potential clients for the space. The idea is
to design a room, for transient people that move in and they can
change the space in the way they like.
22. Case Studies
Changing Vase Front
Drawing
Chair by
Droog Design
Removable Liquid
Rubber Paint
Removable
Rubber Paint
Velco Carpet Tape
Removable Carpet Tiles
Maison Moschino room hotel,
Italy
Antique Box Wall Shelf
Flexible Wall
Shelving by
Design Studio
Says Who
Flexible acoustic
screen
Heron Bi-Fold
Doors
LightPlane
Panels, edge-lit
LED panels
Wall White Bord
Flexible Lattice by
Formlabs
Removable design decoration
Flexible design ideas
23. 0 1 5 10m
Lower Ground Floor Ground Floor First Floor Second Floor
The Existing Plans of the provided building
24. The Existing Front Elevation
0 1 5 10m
The existing axonometric plans
Demolition Plan
Taking into consideration the fact that the outside noise is
reduced at this level and having the advantage of natural light,
the top room of the building provided seems to be a good
opportunity to design a space for those who move in.
Chosen plan
25. Inspiration and design
The Huguenots produce huge amounts of fabric, silk was used for clothes, furnishing and wall coverings.
Sketches of design idea inspired by the mechanism of weaving machines.
Sketches of design idea of a plan view
Issue; the proposal design becomes a different arrangement of objects
26. Sketches of design ideas
Developed Sketch of design idea
Sketch of a plan view of developed idea
Issue; it is not flexible, it has no
mechanical feeling
Sketch of developed idea
Sketch of plan view
Sketches of
possible joints
27. Designing the space
Storage
BedroomKitchenBathroom
Office
0 1m
CC
CCDD
DD
AA
BB
AA
BB
Space planning Plan view of the proposal plan
The space will have partition walls that can be rotated, pulled or pushed to create the idea of a flexible interior. They are acoustic panels covered with Rolled Steel. They protect the furniture and reduce the noise.
Removable paint or magnetised paper can be applied (the user can stick photos or notes).
31. This project asks to take the outside broadcaster and freelance
journalist and design a relevant and specific practice life in the
21st-century hotel. A potential client is a person who travels
extensively between events, production hubs and their home office.
Their schedule can be relentless with time to eat, sleep and refresh
before they have to travel to the next venue. Through primary and
secondary research consider the social spaces, eating and
preparation of food, working spaces, reading spaces, cleaning,
washing, clothes and shoe care, hair salon, healthcare, spa,
fitness, shops and Post Office. Think about function, comfort,
private and public scenarios that allow the chosen site and its
series of spaces to operate effectively but also capture moments of
luxury that take the experience to another level and in this way
perform as a hotel in the traditional sense. Also, consider
integration into working and residential community.
Project Brief
Final Major Project
Stop Over
Studet Gina-Ioana Goldoiu
Interior Design BA (Hons)
Studio 2
Coordinator Kaye Newman
32. Travel issues and proposal
‘When preparing to travel, lay out all your clothes and all your
money. Then take half the clothes and twice the money’
Susan Heller, American writer
Travel involves;
• Packing and unpacking things
• Looking after and carrying heavy luggage
The Hotel, not Hotel/ Stop Over;
• It would like to provide or focus on clothing
services
33. London
Paris
Amsterdam
Shanghai
Tokyo
Sao Paulo
Montreal
Toronto
Cancun
Mexico City
ExCel London
Davenport House
Great Place to work
East London
Avanta
Waterloo House
Olympia
Department for Business,
Innovation and Skills
BE Business Centre
Docklands
Top international business travel destinations
Top industries of business travel
• Financial Services
• Tourism
• Manufacturing
• Technology
• Professional Services
• Tourism
• Media
• Hospitality
• Pharmaceutical
Business places in London
• Avanta, Business Centre
• ExCel London, Events Venue
• East London Business Place
• BE Business Centre
• Docklands Business Club Conference Centre
• Great Place to work, Business Management
Consultant
• Department for Business, Innovation and Skills
• Davenport House, 1920 building offering confer-
ence and
training rooms
• Olympia London, Events Venue
• Waterloo House Business Centre
Reflection
• The first map helps me to visualise the most visited
business countries in the world.
• The London map shows me where are some of the
most visited business places.
34. Business places in Islington borough
Hotels in Islington borough
Stop over
Islington borough and local area
Hotels in the Islington borough £52-259 minimum price per
room, one night.
Reflection
The building is located between an office area
(predominant on South and East) and a residential area
(predominant on West and North side). This information
helps the project to design something that will facilitate the
community.
Retail
Residential
Education
Industry
Office
Hotel
G
oswellRoad
N
35. Buildings height and Sunlight impact
Reflection
• The sketch of the outside building helped me to analyse the building facade and also to observe the neighbourhoods
Facts
• 6-9am West side of the building is in the shadow
• 9am-12pm North West side of the building is in the
shadow
• 12-3pm North side of the building is in the shadow
• 3-6pm West side of the building is in the sunset
light
36. 260-266 Goswell Road Moreland Street 254-258 Goswell Road 250-252 Goswell Road
Site Context
Goswell Road
Street Elevation
N
37. 39 Moreland Street Goswell Road Spencer StreetMasons Yard
City University (London)
Tait Building
Site Context
Goswell Road
Street Elevation
N
38. Before 19004 1902-1921 1923-1980
Street and building history
• 1894 Historical map of the area
• 1873 First Tramway in Goswell Road from Angel
• 1904 A Sunday School day treat in Goswell Road
•1902 - 1921 Mr. Domenico Brucciani & Co Ltd.
Modellers; sculpture and modelled fountains
• 1923 Billinge John Ernest,
shirt manufactures
• 1930 - 1980 Davies
Richard & Co Ltd. Shirt
makers
Reflection
• Historical aspects enrich my knowledge of
facts and events of Goswell Road and helps
me to consider important aspects of the
building that may influence the design.
• 1980 - 1985 Shokkos ladies fashion manufacturers and Cornelius &Co Ltd
shirt manufacturers
• 1980 Permission given for upper floors to be used as offices
• 1984 Development; Change of use of the third floor as a Photographic studio
• 1985 B & S Handbag Co Ltd. Handbag
manufacturers
• 1988 Planning permission to use the
ground floor as a restaurant
• 2011 Change of use of third and fourth
floor from office to bedroom flats
39. Paper shirt manufacture
Paper shirt design
A talented designer named Stratis Tavlarides designed a set of beautiful pierced
shirt. The material of this shirt is quite unusual because they are made of paper.
The designer’s inspiration comes from the geometry of daily life. The designer
also used negative space design techniques, when light passes through the gap,
paper clothes will look silky texture.
About the paper shirt
• The shirts are made by cutting, folding, and taping swathes of paper.
• These delicate shirts have overlapping graphics, intertwined with logo,
also have a plenty of serpentine contour.
• After use, all the paper can be gathered up and sent to a recycling
The program, where they can be used for their second (or third) coming.
Hotel’s idea
• The Hotel will provide unique paper shirt for their visitors and outside
clientele
• The shirts can be made in the Hotel
• The user can decide to recycle or keep them as a souvenir after they
wear it
40. Shirt pattern First idea Second idea
Inspiration and Design
Analysing and tracing a shirt pattern, an
idea is to use the shape to enhance the
interior. The shape can be modulated to
create functional objects or practical
decoration.
41. Client luggage
• Clothing, favourite brand Uni Qlo - Japan
• Wallet, black leather Mulberry 6 slot card holder
• Watch, Timex 1950’s
• I phone, Mac
• Skin care, Aesop products
• Oral B toothbrush and toothpaste
• Bear trimmer, ITrim
Reflection
• Client style aspects ;very simple, classic, affordable and good quality.
• He works for a global skin care brand and meets new people from all around the world every week
• He always carries with him his favourites skin care products (a cleanser, a toner and a moisturiser) and he dedicates time to maintain a healthy looking skin.
42. Reflection
• The collage helps me to visualise the client passion,
wishes and aspirations
Client aspiration
After the second interview with Daniel, I found out that he is passionate about movies, theatres and teaching acting. He also loves jazz.
Trumpet plays Jazz
Acting
43. Mapping some of the client’s Interest
Theatre Educational building
As Daniel likes plays and to teach acting, analysing
the area in which the building stands this seems to
match the main factors that help to increase its
interest.
G
oswellRoad
44. Epidermis
Dermis
Hypodermics
Adipose tissue
Adipose tissue
Hair follicle
Sebaceous (oil gland)
Arrector pili muscle
UVB (ultraviolet light) UVA (ultraviolet light)
Heat
Water
Skin functions to protect the body against
• Microbial invasion
• Mechanical stress
• Water
• Chemical damage
• Heat
• Light
Skin can
• Control the body temperature
• Provide an important means of emotional communication and
identification
• Absorb a variety of substances; water, oils, vitamins, minerals
• Excrete wastes and toxins through sweating, oil production and
shedding
Porcelain skin
Healthy looking skin
It is important to consider
• Diet
• Lifestyle
• Climate
• Environmental pollutants
• Genetics
Reflection
The structure of the skin and skin functions helps the project to consider different aspects that
may help Daniel to maintain a ‘porcelain skin’.
45. Quiet road
Rat run
Main Road
NO2
Nitrogen Dioxide
O O
N
PM10
PM2.5
Particulate Matter
Human hair
-7μm (micrometres)
Average diameter
PM10 <10μm in
Diameter
PM2.5 2.5μm in
Diameter
Air pollutants
Road transport, domestic boilers
and industrial processes
Main Sources
Diesel vehicles, boilers
• Headache
• Fatigue
• Respiratory illness
• Cardiovascular illness
• Gastroenteritis (inflammation of
the stomach and intestines)
• Cancer risk
• Nausea (a feeling of sickness
with an indication to vomit)
• Skin irritation
Air pollution in Islington
• Since 1960 Islington Council has to monitor air quality
• National Air Quality Strategy (since 1997) monitors eight air quality
• Pollution is very dangerous. but we can’t see it and we can hardly smell it
• Air, water, land and noise pollution can impact quality of life, create health concerns and harm the natural environment
• Air quality in Goswell Road is at the Medium level
Health effects of pollution
Trees are all assisting to clear and purge the air
46. Ceramic map of the area
Poring hot rubber into a frame
on top of the laser cut map,
then leave it over the night
Separating the rubber from the mold map Separating the plaster cast from the moldMelting rubber at very high
temperature (2000C
)
The first rubber mold
Poring hot rubber into a frame
on top of the first rubber mold,
then leave it over the night
Pooring plaster clay into a frame on
top of the second mold
Mold map of the area
using the Laser cut
The map is a similar representation of something
that it is known, on a more personal level.
It helps to get a better sense of all the shapes and
how they look from different angles. As a three-
dimensional form it is more interactive and allows to
interpret a variety of thoughts and emotions.
The ceramic it is an inspiration of the historic facts
of the building (1902 - 1921 Mr Domenico Brucciani
& Co Ltd. Modellers; sculpture and modelled ).
Separating the mold rubbers
47. Porcelain map
Pressing porcelain clay into
a new laser cut wood mold
Separating the clay from the laser
cut map very gentle
After it dried, normally 2-3 days the
work gets the first fire.
Then it is glazed once, very
quickly only on the front side; the
back side needs to be unglazed.
Covering the porcelain clay with
small pieces of newspaper and
little stones; when the clay starts
to dry it shrinks and tends to curve
The map gets clean from the
newspaper ash.
The last step, the map gets
into the kiln for the second fire.
The porcelain map is an abstract interpretation of
the ‘porcelain skin’ on a different scale and level.
Porcelain clay pressed into the laser
cut wood mold
48. The proposal name for the place is H2
Otel. The name is inspired by the chemical
formula of water (H2O) which is a major factor in the skin cleansing process, and the
common name of an establishment that provides accommodation, meals and other
services for travellers and tourists.
The H2
Otel visitors will be checked in at the Recept∫on. (The Reception include the
integral symbol instead of letter ‘i’ to amplify the action of admitting someone to a new
place).
The H2
Otel will provide some bedrooms with a luxurious bathroom. Each bathroom
will have a Rain Shower that enhances the benefits of the skin cleansing, pleasure
and well-being.
Eat green is the are where the visitors and locals will sit and eat at the H2
Otel. The
restaurant is on the ground floor (for easy access).The name is inspired by the
complexity of ingredients and food that are beneficial to a detox process (mainly fresh
fruits and vegetables will be served).
A large area of the building is dedicated to the H2
Otel Se
PA SPA named from the com-
bination of Selenium formula (Se), one of the essential minerals for a healthy skin and
the terminology of a traditional mineral spring considered to have health giving proper-
ties (SPA).
The H2
Otel will have a small business of paper shirt manufacture that can be
purchased as a souvenir, gift or as a one day wear.
Proposed Entrance
Se
PA H2
Otel
Se
PA H2
Otel
Se
PA H2
Otel
Proposed name and font
Se
PA H2
Otel Brief
49. Steam Room Massive Bathroom Rain/Shower
Steam room benefits
• Boost Immune System
• Deep cleanse the skin
• Recover from workouts
• Stress relieve
• Induce deeper sleep
• The skin gets a glow of vitality
• Stiff neck and Shoulders relive
• Sleep and insomnia decrease
• Improve circulation
• Cleans the skin, creates pleasure and relaxation
Shower benefits
50. Ca
Calcium
This vital mineral also boosts bone
health (prevents osteoporosis),
relieves arthritis, improves dental
heath, and relieves insomnia,
menopause, premenstrual
syndrome, and cramps.
Cr
Chromium
This trace mineral is important for
glucose uptake in the body so is
particularly relevant to those
suffering from diabetes. It increases
glucose uptake by the cells, which
stimulates fatty acid and cholesterol
synthesis,
This common mineral improves
brain function, soothes arthritis,
helps in skin care, eliminates throat
infections, corrects hemoglobin
deficiency, prevents heart diseases
and boosts immunity.
Cu
This is a key element of hemoglobin
formation, body metabolism,
muscle activity, anemia, brain
function, immunity, insomnia,
restless leg syndrome, and the
regulation of body temperature.
Fe
Copper
Iron
Magnesium can treat high blood
pressure, heart attack, alcoholism,
bone health, cramps, diabetes,
menopause,pregnancy, and asthma.
It is also very important in terms of
lowering anxiety and stress.
Mg
K
Potassium can correct low blood
sugar, regulate blood pressure,
prevent heart diseases, increase
water flow in the body, alleviate
muscle disorders and cramps,
boost brain function, manage
diabetes, correct kidney disorders,
and manage arthritis.
Se
Selenium, its function is significant.
It is one of the most powerful
mineral antioxidants, and it actually
prevents the formation of new free
radicals by participating in various
cellular reactions that lower the
peroxide concentration in the
cellular body.
The final mineral on the list is very
good at managing Skin care,
eczema, acne, healing of wounds,
prostate disorders, cold, weight
loss, pregnancy, reproduction, hair
care, appetite loss, eye care, and
night blindness.
Zi
Rooms number/nomination
With reference to the numbering/ nomination, the project will use the mineral and colours to alert the visitors.
The hotel is in port a SPA, there for consideration of mineral health, air and many of the products it uses.
Magnesium
Potassium
Selenium
Zinc
51. Proposed entrance for different rooms
The material of the door frame and the offset en-
trance frame can be Sandalwood.
The benefits of Sandalwood essential oil can be attributed
to its properties as an antiseptic, anti-inflammatory,
antispasmodic, astringent, cicatrizant, diuretic,
disinfectant, emollient, expectorant, hypotensive, memory
booster, sedative and tonic substance.
The material of the door frame and the offset en-
trance frame can be Cedarwood, one of the most
beneficial woods for the skin.
The health benefits of Cedarwood Essential Oil can
be attributed to its properties as an anti-seborrhoeic,
antiseptic, antispasmodic, tonic, astringent, diuretic,
expectorant, insecticidal, sedative and fungicidal
substance.
Outside view of the proposed
porcelain door for the Selenium room
Outside view of the proposed porcelain
door for the Magnesium room.
Inside view of the proposed room entrance
for the Magnesium room.
Inside view of the proposed room entrance
for the Selenium room.
52. Big Bathroom Small Bedroom
Wet Dry
Golden proportion
oI
oI
oI = Phi = 1.618
The Golden Ratio or
‘Golden’ Number
Theories and formulas
Greater derived from a square
Starting with a square, an arc centred on the midpoint
of its base swung down from an upper corner efficiently
produces a large golden rectangle.
oI
oI
oI
The Golden Ration is used to capture the beauty and harmony of natural proportions.
For the proposed design the formula will be used to create natural proportions of the interior that enhance harmony
and a good balance of the space.
Removing squares
Using rabatment to create a grid
Designing the space
53. MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
Second Floor Terrace
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
Lift
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
Second Floor Terrace
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
Lift
Applying the golden section formula to the building space plan Applying the golden grid to the floor planning
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
250-252GOSWELLROAD
Lift
Experimenting the golden grid on the floor plan
54. MORELANDSTREET
GOSWELL ROAD
Store
Reception
Office
Office
Stair
250-252GOSWELLROAD
Office
Office
MORELANDSTREET
GOSWELL ROAD
Store
Workroom
Workroom
Stair
250-252GOSWELLROAD
WC
WC
Store
Workroom
Workroom
Lift
Lobby
GROUND FLOORBASEMENT
Deliveries
Main Entrance
Unit
Entrance
N
MORELANDSTREET
GOSWELL ROAD
Store
Reception
Office
Office
Stair
250-252GOSWELLROAD
Office
Office
MORELANDSTREET
GOSWELL ROAD
Store
Workroom
Workroom
Stair
250-252GOSWELLROAD
WC
WC
Store
Workroom
Workroom
Lift
Lobby
GROUND FLOORBASEMENT
Deliveries
Main Entrance
Unit
Entrance
N
MORELANDSTREET
GOSWELL ROAD
Store
Reception
Office
Office
Stair
250-252GOSWELLROAD
Office
Office
MORELANDSTREET
GOSWELL ROAD
Store
Workroom
Workroom
Stair
250-252GOSWELLROAD
WC
WC
Store
Workroom
Workroom
Lift
Lobby
GROUND FLOORBASEMENT
Deliveries
Main Entrance
Unit
Entrance
N
MORELANDSTREET
GOSWELL ROAD
Store
Reception
Office
Office
Stair
250-252GOSWELLROAD
Office
Office
MORELANDSTREET
GOSWELL ROAD
Store
Workroom
Workroom
Stair
250-252GOSWELLROAD
WC
WC
Store
Workroom
Workroom
Lift
Lobby
GROUND FLOORBASEMENT
Deliveries
Main Entrance
Unit
Entrance
N
Existing Plan Demolition plan Existing Plan Demolition plan
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over. Hotel not Hotel
Scale 1:100N
55. MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
WC
Store
Kitchen
Office
Office
Office
Office
Stair
Second Floor Terrace
WC
Office
Store
Stair
Office
OfficeOfficeKitchen
New
Lobby
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
New
Lobby
Lift
N
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
WC
Store
Kitchen
Office
Office
Office
Office
Stair
Second Floor Terrace
WC
Office
Store
Stair
Office
OfficeOfficeKitchen
New
Lobby
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
New
Lobby
Lift
N
Existing Plan Demolition plan
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
WC
Store
Kitchen
Office
Office
Office
Office
Stair
Second Floor Terrace
WC
Office
Store
Stair
Office
OfficeOfficeKitchen
New
Lobby
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
New
Lobby
Lift
N
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
WC
Store
Kitchen
Office
Office
Office
Office
Stair
Second Floor Terrace
WC
Office
Store
Stair
Office
OfficeOfficeKitchen
New
Lobby
250-252GOSWELLROAD
250-252GOSWELLROAD
Lift
New
Lobby
Lift
N
Existing Plan Demolition plan
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over. Hotel not Hotel
Scale 1:100N
56. MORELANDSTREET
GOSWELL ROAD
MORELANDSTREET
GOSWELL ROAD
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
FLAT UNIT A
124 m2
250-252GOSWELLROAD
THIRD FLOOR
Second Floor Terrace Below
Third Floor Terrace
En- Suite
Bathroom
WC
Entrance Hall
Lift
Laundry
250-252GOSWELLROAD
FOURTH FLOOR
Second Floor Terrace Below
Stair
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
En- Suite
Bathroom
Stair
FLAT UNIT B
140 m2
Entrance Hall
WC
Lift
Laundry
Third Floor Terrace Below
New Glaz ed
Door
New Glaz ed
Door
N
cycle wall
recycling
cycle wall
rack
recycling
MORELANDSTREET
GOSWELL ROAD
MORELANDSTREET
GOSWELL ROAD
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
FLAT UNIT A
124 m2
250-252GOSWELLROAD
THIRD FLOOR
Second Floor Terrace Below
Third Floor Terrace
En- Suite
Bathroom
WC
Entrance Hall
Lift
Laundry
250-252GOSWELLROAD
FOURTH FLOOR
Second Floor Terrace Below
Stair
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
En- Suite
Bathroom
Stair
FLAT UNIT B
140 m2
Entrance Hall
WC
Lift
Laundry
Third Floor Terrace Below
New Glaz ed
Door
New Glaz ed
Door
N
cycle wall
rack
recycling
cycle wall
rack
recycling
Existing Plan Demolition plan
MORELANDSTREET
GOSWELL ROAD
MORELANDSTREET
GOSWELL ROAD
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
FLAT UNIT A
124 m2
250-252GOSWELLROAD
THIRD FLOOR
Second Floor Terrace Below
Third Floor Terrace
En- Suite
Bathroom
WC
Entrance Hall
Lift
Laundry
250-252GOSWELLROAD
FOURTH FLOOR
Second Floor Terrace Below
Stair
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
En- Suite
Bathroom
Stair
FLAT UNIT B
140 m2
Entrance Hall
WC
Lift
Laundry
Third Floor Terrace Below
New Glaz ed
Door
New Glaz ed
Door
N
cycle wall
recycling
cycle wall
rack
recycling
MORELANDSTREET
GOSWELL ROAD
MORELANDSTREET
GOSWELL ROAD
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
FLAT UNIT A
124 m2
250-252GOSWELLROAD
THIRD FLOOR
Second Floor Terrace Below
Third Floor Terrace
En- Suite
Bathroom
WC
Entrance Hall
Lift
Laundry
250-252GOSWELLROAD
FOURTH FLOOR
Second Floor Terrace Below
Stair
Bath / Steamroom
Bedroom
Kitchen/ Dining/ Living Space
En- Suite
Bathroom
Stair
FLAT UNIT B
140 m2
Entrance Hall
WC
Lift
Laundry
Third Floor Terrace Below
New Glaz ed
Door
New Glaz ed
Door
N
cycle wall
rack
recycling
cycle wall
rack
recycling
Existing Plan Demolition plan
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over. Hotel not Hotel
Scale 1:100N
57. MORELANDSTREET
GOSWELL ROAD
Stair
250-252GOSWELLROAD
MORELANDSTREET
GOSWELL ROAD
Stair
250-252GOSWELLROAD
Lift
GROUND FLOORBASEMENT
MORELANDSTREET
GOSWELL ROAD
FIRST FLOOR
250-252GOSWELLROAD
Lift
Storage
WC
Storage
Reading Room
Meeting Room
Shirt
Manufacture
1
A1 1
A1
1
A1
1
A1
1
A1
1
A1
Sauna Hight
Temperature
Sauna Medium
Temperature
Staff
Rain Shower
Jacuzzi Massage
Room
Reception
Stair
Lookers
WC
Lookers
WC
Reception
Restaurant
Lobby
Kitchen Staff
Staff
Hotel
Administration
Hotel
Administration
Main Entrance
Restaurant/
SPA Entrance
Unit Entrance
Circulation
Circulation
Circulation
Space Planning
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over. Hotel not Hotel
Scale 1:100N
58. Space Planning
MORELANDSTREET
GOSWELL ROAD
SECOND FLOOR
Second Floor Terrace
250-252GOSWELLROAD
Lift
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over. Hotel not Hotel
Scale 1:100
N
Storage Bedroom 2
Bedroom 1 Bedroom 3
Bedroom 4
MORELANDSTREET
GOSWELL ROAD
MORELANDSTREET
GOSWELL ROAD
250-252GOSWELLROAD
THIRD FLOOR
Second Floor Terrace Below
Third Floor Terrace
Lift
250-252GOSWELLROAD
FOURTH FLOOR
Second Floor Terrace Below
Stair Stair
Lift
Third Floor Terrace Below
Storage
Anteroom
Bedroom 7 Bedroom 8
Bedroom 8Coffee and
terrace
Bedroom 5 Bedroom 6
Bedroom 6
Service
Coffee and
terrace
1
A1 1
A1
1
A1
1
A1
1
A1
1
A1
59. MASONS YARD GOSWELL ROAD
Space Planning
Sauna. Massage. Jacuzzi. Rain Shower. WC
Restaurant. Reception. Lobby. WC.
Reading Room. Meeting Room. Shirt Manufacture. Staff and Administration Offices
Bedrooms
Bedrooms
Bedrooms
Boiler
Solar Panels
Building address 254-258 Goswell Road
Clerkenwell EC1V 7EB
Project Stop Over.
Hotel not Hotel
Scale 1:100
Private space
Public space
60. Lift
Sauna
Sauna
Massage
Room
Staff
Rain Shower
N
Lift
Staff
Wine Storage
Dry Storage
Main Entrance
Unit Entrance
Restaurant/SPA
Entrance
Proposed Ground Floor Plan
Lift
Staff
Stair
Reading
Room
Meetings
Events
Paper Shirt
Manufacture
Cupboard
Stair
Stair
Stair
Stair
Staff
Staff
Lobby
Proposed Basement Plan
Proposed First Floor
Changing
Room
Jacuzzi
Reception
Reception
Restaurant
Kitchen
Design Planning
61. Proposed Second Floor Plan Proposed Third Floor Plan Proposed Fourth Floor Plan
Stair
Lift
Coffee
Lift
Stair Stair
Lift
N
Design Planning
62. Environment
• Clean, fresh
• Aesthetic
• Comfort
• Relaxation
Rooms’ philosophy
The H2
Otel will provide eight bedrooms named
after beneficial minerals for a healthy skin.
The colour panel of each room’ will reflect a
specific mineral.
Rain shower
Laptop working
Conference
Reading room
Reception
Lobby
Sauna
Rain shower Changing room
Jacuzzi
Massage
Kitchen
Restaurant
Shirt manufacturing
Sleep
Coffee shop
63. First Floor
G
round
Floor
Basem
ent
Design and materials
Johnson-tiles
Riven Portland White Structured
Gazed Porcelain
Suitability Floor (SPA space)
Vyaratiles
Stones flooring
Suitability Floor (Shower)
Johnson-tiles
Lagos Beige Matt
Glazed Porcelain
Suitability Floor (Lobby)
Johnson-tiles
Porcelain
Artisan Highland Ash Natural
Suitability Floor (Massage
room)
Johnson-tiles
Sokrates Bone Textured
Unglazed Porcelain
Suitability Floor (Kitchen)
Johnson-tiles
Sagittarius Slim Gouache Milk
Natural, Unglazed Porcelain
Suitability Floor (Restaurant)
Johnson-tiles
Porcelain
Centaurus Bone Polished
Suitability Floor (Reading
room)
64. Fourth
Floor
Third
Floor
Second
Floor
Design and materials
Johnson-tiles
Sagittarius Slim Lines Blue
Natural, Unglazed Porcelain
Suitability Floor (Corridors)
Simplififabric
Natural Bamboo curtains
(Antibacterial, UV protection,
incredible soft, thermo-
control)
Kugletaeppe
Eco-Friendly Natural Wool
Carpet
Westex carpet
Natural Loop Troika
Wool Carpet (Bedroom)
Ada & Ina
Linen Fabric, Greta
Oatmeal (on top of
Tables and others
furniture pieces)
Johnson-tiles
Bertha Bone Bush Hammered
Unglazed Porcelain
Suitability Floor (Terrace/
Balcony)
