Build Your Online Presence Using Social Media

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My advice for students - build your personal brand online using social media.

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Build Your Online Presence Using Social Media

  1. 1. <ul><li>Build Your Online Presence </li></ul><ul><li>Using Social Media </li></ul>Otterbein University PRSSA October 18, 2010
  2. 2. <ul><li>To Start.... </li></ul><ul><li>rules were made to be broken </li></ul><ul><li>don't worry about the tools </li></ul><ul><li>you've got time </li></ul>
  3. 3. my story (snooze) opportunities are waiting for you 83% of employers will Google candidates and research them online. Employers will make hiring decisions based on content. (Cross Tab Marketing, 2010) bring a fresh perspective <ul><li>Why You Should Care… </li></ul>
  4. 4. <ul><li>social media extends a handshake </li></ul><ul><li>use social media to establish your niche and build an identity </li></ul><ul><li>there’s a conversation happening, social media gives you the tools to join that conversation </li></ul><ul><li>show off your &quot;real world&quot; writing skills </li></ul>Why You Should Care…
  5. 5. <ul><li>build a consistent “brand” with a professional photo & your name </li></ul><ul><li>it's not about you. listen, listen, ask, listen, listen, share </li></ul><ul><li>60% information, 30% conversation, 10% fun facts </li></ul>Networking & Social Media
  6. 6. LinkedIn
  7. 7. LinkedIn
  8. 8. LinkedIn
  9. 9. Twitter
  10. 10. Twitter <ul><li>Flowtown - find your audience + discover influencers </li></ul><ul><li>Hootsuite - manage + schedule + track social updates </li></ul><ul><li>Tweepi - find + manage Twitter followers </li></ul><ul><li>Twellow - find people using Twitter bios </li></ul><ul><li>Tweet Beep - what are others saying? </li></ul><ul><li>Tweet Stats - how much do you tweet? </li></ul><ul><li>Klout - how influential are you? </li></ul>
  11. 11. Blog
  12. 12. Blog
  13. 13. Blog
  14. 14. Online Portfolio
  15. 15. Where Do I Start? <ul><li>find influential to connect with, listen to + engage </li></ul><ul><li>read blogs </li></ul><ul><li>attend networking, industry + educational events </li></ul><ul><li>participate in a twitter chat </li></ul><ul><li>guest blog post </li></ul><ul><li>interview someone </li></ul><ul><li>attend PRSA, social media club of Columbus, etc. </li></ul><ul><li>volunteer </li></ul><ul><li>intern </li></ul>
  16. 16. <ul><li>Contact Info </li></ul>@GinaBericchia Written Impact Gina Bericchia [email_address]

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