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Content is undoubtedly still king. But where should content be generated from? Should it be branded, co-branded or user-generated?
As mobile and social media grow in popularity, content is being accessed by consumers across more platforms and more channels than ever before. But what content really drives conversions?
Mobile is playing an increasing role in influencing the content accessed at particular points in their travel decision process. For example, Social media and mobile are fueling the rise in sharing of visual media. This presentation was used to introduce a 45 minute webinar with various speakers