How Social Media Has Changed the Newsroom


Published on

From presentation to Canadian Public Relations Society Vancouver presentation: Learn how to engage with reporters in the digital age through social media from Gillian Shaw - the Vancouver’s Sun’s Digital Life writer
September 21, 2011 | Gillian Shaw, Vancouver Sun

Dickens, when he was a parliamentary reporter for the Morning Chronicle, was armed only with a pen and a notepad. Today’s journalist comes equipped with the potential of a full production TV studio in a device hardly bigger than a cigarette pack – an iPhone or other smartphone. For newspapers in particular, this has revolutionized the way news is collected and disseminated.

Gillian will be talking about a typical day in a digital newsroom where the barriers between journalists and readers have been all but erased creating dialogues that never existed before and opening a flow of information that was not dreamed of barely five years ago.

The rules have changed for everyone and are constantly evolving. While you might know what they are this week, next week might be different.

Learn more:

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How Social Media Has Changed the Newsroom

  1. 1. Social Media meets Mainstream Media <ul><li>Gillian Shaw, Digital Life writer, The Vancouver Sun, Postmedia News </li></ul><ul><ul><ul><ul><ul><li> @gillianshaw </li></ul></ul></ul></ul></ul>Engaging with reporters in a a digital age
  2. 2. Newsrooms of the Past <ul><li>One-way conversation </li></ul><ul><li>Deadlines 2x/day >2 early days </li></ul><ul><li>Words/Pictures </li></ul>Sun Newsroom 1940, Vancouver Sun
  3. 3. Backpack Journalist <ul><li>New tools </li></ul><ul><li>Notebook computer </li></ul><ul><li>iPhone, iPad </li></ul>Learning to sitski at 2010 Paralymic Games Photo by Daphne Bramham
  4. 4. What has Changed <ul><li>The way we gather news </li></ul><ul><li>The way we share news </li></ul><ul><li>The way we interact with readers and community </li></ul>
  5. 5. A Day in the Life <ul><li>From typewriters to technology </li></ul><ul><li>New skills from web, to video editing. </li></ul><ul><li>Lifelong learning </li></ul>
  6. 6. Old School <ul><li>Email News release: “NTI Opposes US proposal to stop world trade on polar bear at CoP” </li></ul>
  7. 7. New School joshaughnessy  yvr-based builds an all-electric SUV and converts prius's into plug in hybrids (done 1 for CoV) selling in US now 1:36 PM Oct 20th joshaughnessy  who should I talk to at VanSun about story idea for local built electric car and mayor's greeenest city pledge? 1:25 PM Oct 20th bcit  I am around now - feel free to call. No worries. It'll take a little while to get someone organized for you - so call! :-) 6:29 AM Sep 16th      bcit  Hi Gillian: got your message. 778.928.2288 Or email me. Are you looking for an overview or trends in specific programs 6:17 AM Sep 16th
  8. 8. Newsroom: It’s a Riot Vancouver Sun file photo
  9. 9. Journalist use Social Media <ul><li>97% regularly use social media </li></ul><ul><li>89% say they read blogs for story research </li></ul><ul><li>65% use Facebook and LinkedIn </li></ul>Source: Cision
  10. 10. Crowd-Sourcing
  11. 11. Delivery has Changed
  12. 12. Engaging with Community Members of the Vancouver Sun's election social media  (Photo by Jason Payne/ PNG)  
  13. 13. What Works <ul><li>Pitch for your community not your client </li></ul><ul><li>Use social media, don’t abuse it </li></ul><ul><li>Social networking is about building community </li></ul><ul><li>It’s a dialogue, not an ad </li></ul>
  14. 14. Canada goes Gangster goes Viral
  15. 15. Know Your Audience <ul><li>Don’t call me “Mr. Shaw.” Know who you’re pitching and what they cover </li></ul><ul><li>Learn deadlines </li></ul><ul><li>Not one size fits all </li></ul><ul><li>Meet people where they are at: Twitter, Facebook, Google+ </li></ul>
  16. 16. Make it Easy to Source Content
  17. 17. Social Media News Release
  18. 18. Deliver Content that Works
  19. 19. Don’t be Afraid to Ask
  20. 20. Thank You <ul><li>Gillian Shaw </li></ul><ul><li>The Vancouver Sun </li></ul><ul><li> </li></ul><ul><li>On Twitter @ gillianshaw </li></ul><ul><li>My Vancouver Sun Twitter list is at: -sun-on-twitter </li></ul>