Bring Your Mystery Shopsto the Next Level WithMobile Mystery ShoppingBob BahrampiourVP, Business Development at GigwalkJune 28, 2012
What is Mobile Mystery Shopping?Using mobile technology to conductmystery shops, facilitating: • Recruitment • Management • Communication • PaymentIn short, it’s a mystery shop: optimizedfor efficiency and quality
The Numbers on Mobile – 2011 to 2012No doubt about it, mobility is no longer the future – it’s the now.
Compliance Mystery Shop Is product and service in compliance with corporate policy? Problem: Getting accurate, verified dataTraditional Shops: Difficult to guarantee Mobile Shops: Verify the locationthe shop took place in the right place at and time that the shop took place the right time. Verification based on using mobile geo-location circumstantial evidence technology and time stamps “Location Card” – where was your shopper when they did the shop.
Service Mystery Shops Are my customers getting the quality service they deserve? Problem: Shop results arrive days after the shop Traditional Shops: Shopper enters Mobile Shops: See results in realinformation into a form online after the time while the shopper is at the shop. If there are problems with the location with surveys and photos survey, the process starts over
Audit Mystery Shops What condition are my clients’ stores in? Problem: No flexibility to adapt and communicate changes Traditional Shops: No way to Mobile Shops: Communicatecommunicate last minute changes to questions and changes directly shoppers or answer questions from through shopper’s phones through shoppers instant message tools
Retail Mystery Shop Are all my retail locations across the country up to standard? Problem: Filling in gaps in shopper coverage Mobile Shops: Augment your Traditional Shops: Compete for shopper workforce by recruitingattention with thousands of other jobs from people who live in that area. on job boards and classifieds Jobs are sent directly to their smartphones
Demographic Mystery Shops Does service vary based on demographics?Problem: Targeting shoppers that fit the correct demograhicsTraditional Shops: No way to verify Mobile Shops: Get a full profile who is doing the work with work history, reliability and background
What Mobile Mystery Shopping Is Not An Analytics Service Redundant with Current SoftwareMobile is a tool for recruitment, management Works with shopmetrics to augment your and payment. current shopper workforce. A Replacement for Mystery Shopping Firms Gigwalk is an associate member of the MSPA, as a service provider for mystery shop firms
How Does it Work?Step 1.) “Post” your shopStep 2.) Information is transmitteddirectly to your shoppers’ phonesStep 3.) Choose who does the shopStep 4.) Manage your shopper asneededStep 5.) Work is delivered directly toyour computer
What is Gigwalk A Mobile Work Marketplace connecting Mystery Shop providers to thousands of smartphone-enabled shoppers across the country Launched in 2011, Gigwalk has grown to 140,000 people earning a 2nd paycheck doing 190,000 jobs across 50 states for small and large businesses.
Mobilize your ShoppersOrganize Your Current WorkforceCreate a group for your best peopleSeamlessly Recruit & RetainRecruit based on observed work historyCommunicate & CollaborateMake sure everybody knows what to do.Direct & OverseeMake sure workers get best results