Content Quick Tips For Project Freshkicks
Hi, I’m Gigi. I do content strategy, writing and social media work for companies that do good.
Tip #1: Do some keyword research.
 
Keyword research isn’t just for SEO. It gives you a glimpse into the mind of your user. Which lets you speak their languag...
Tip #2: Always  use ALT tags.
An ALT tag is text that sits in the code  behind your images. It’s there for search engines  and handicapped users.  And i...
Tip #3: Use unique browser titles.
According to top SEO experts, Browser titles are the most important thing  on a page.  Your browser title should be short ...
Tip #4: Include a phone number.
Your phone number should be easy to find. I mean, really, really easy. It’s also a good idea to  include the number in you...
Tip #5: Start with the punchline.
Your headline should let users know What’s coming next. So should your subheaders. This is particularly helpful for blind ...
Tip #6: Make note of time-sensitivity.
Some of the information on your website Will stay there for a long time. Some of it needs a little more attention. Before ...
Thanks! Gigi Griffis Content for Do-Gooders www.content-for-good.com Twitter: @gigigriffis
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Project FreshKicks: Content Quick Tips

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Six tips in five minutes. These simple tips will help you communicate with users and search engines.

Published in: Business, Technology, Design
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Project FreshKicks: Content Quick Tips

  1. 1. Content Quick Tips For Project Freshkicks
  2. 2. Hi, I’m Gigi. I do content strategy, writing and social media work for companies that do good.
  3. 3. Tip #1: Do some keyword research.
  4. 5. Keyword research isn’t just for SEO. It gives you a glimpse into the mind of your user. Which lets you speak their language. I liken it to the body language term “mirroring.”
  5. 6. Tip #2: Always use ALT tags.
  6. 7. An ALT tag is text that sits in the code behind your images. It’s there for search engines and handicapped users. And it’s particularly important if your main message (headline, button) is an image.
  7. 8. Tip #3: Use unique browser titles.
  8. 9. According to top SEO experts, Browser titles are the most important thing on a page. Your browser title should be short and simple. And each page should have a unique one.
  9. 10. Tip #4: Include a phone number.
  10. 11. Your phone number should be easy to find. I mean, really, really easy. It’s also a good idea to include the number in your meta data. (That’s the text Google uses to promote you.) That way, people can reach you Even if they don’t have time to browse the website.
  11. 12. Tip #5: Start with the punchline.
  12. 13. Your headline should let users know What’s coming next. So should your subheaders. This is particularly helpful for blind users, who listen to the headline or first few words of a paragraph.
  13. 14. Tip #6: Make note of time-sensitivity.
  14. 15. Some of the information on your website Will stay there for a long time. Some of it needs a little more attention. Before you launch your new site, Take stock of the content. Make note of the time-sensitive content, So you can check in on it.
  15. 16. Thanks! Gigi Griffis Content for Do-Gooders www.content-for-good.com Twitter: @gigigriffis

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